visionmobile presentation @ campus party 2013, london
DESCRIPTION
A presentation we gave at Campus Party London, based on our Developer Economics Q3 2013 reportTRANSCRIPT
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State of the developer nation
Confidential – Internal use only
Campus Party Europe - London 2013 Matos Kapetanakis @ VisionMobile
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VisionMobile
Distilling market noise into market sense
Developer Economics the de-facto research hub for the app economy
Telco Economics New economic thinking for managing disruption and reinventing the Telco
Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools
Developer segmentation: understand, segment and effectively reach developers
Mobile Megatrends workshop Public workshops on the stage of the mobile ecosystem
Reports explaining how business models are evolving, and the basis of competition is changing
Executive workshops how Internet business models are impacting telecoms
Trends watch Tracking app and developer trends
Market Sonar a quarterly service using big data to predict app economy trends
Developer ecosystems: Research and analysis on the relative sizes of the app economy
Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques
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Clients
selected VisionMobile clients
2010-2013
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Based on the largest, most
global developer surveys
Well-established research series,
46,000+ downloads
Companies who have benefited
from Developer Economics
Covered by the leading
wireless & tech media
About Developer Economics
6,000+ developers
responded to our
Q2 developer survey
Developer Economics is a research
series by VisionMobile on the
state of the developer nation platforms, revenues, rev models,
regions, tools, APIs
Reaching developers across all
continents
115 countries reached in our developer survey,
which was translated in 10 languages
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Questions, questions, questions - What platforms are other developers using?
- Which is the right platform for me? - Which platform should I focus on?
- What revenue models are other developers using?
- Which mobile platform will earn me the most money?
- What tools are other developers using?
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What’s your platform mix? On average developers use 2.9 in Q3 2013, up from 2.7 in 2012
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Platform mix is different across regions Top 3 platforms across regions (% of responses for each region)
Asia N. America Europe
Android (75%) Android (73%)
iOS (62%) iOS (48%)
HTML (47%)
iOS (59%)
Android (67%)
HTML (50%) HTML (55%)
S. America Africa
Android (67%)
iOS (48%)
HTML (61%)
Android (76%)
HTML (58%)
iOS (33%)
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Are you using HTML? Websites, web apps, hybrid, converters or native JS APIS?
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Which platforms will you be using in the future? 2/3rds of mobile developers are interested in adopting a new platform
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Which platform do you put first? Our research shows a strong lead of iOS over Android
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Which platform is right for you? Which platform aspects are most important for you?
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Targeting any other devices? Most developers targeting smartphones, but also tablets
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Are you making more on iOS or Android? On average, the gap is closing
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Does your revenue model change on each platform?
It should.
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Are you using the right tools? Seasoned and money-making developers use most tools
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Are you motivated by money or creativity and achievement?
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What kind of developer are you?
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Page 34 Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
Want to download the full report?
DeveloperEconomics.com
Updated: 12 November 2010
© VisionMobile 2013 | www.DeveloperEconomics.com/go
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Questions on Developer Economics? Get in touch with [email protected]
About VisionMobile
VisionMobile is the leading research company on the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.