vision to strengthen leadership as the online news portal and content provider in portugal. -

VISION

To strengthen leadership as the online news portal

and content provider in Portugal.

-

• Launched in 1995

• Leading on-line newspaper in Portugal – 3rd branch in brand awareness

• 12 million pageviews/month

• 28% of estimated market share

• More than 300.000 unique visitors/month• Publico.pt consumer:

- 70% man, 30% woman- 54% high/middle class- 46% high educational level- 21% students- 40% 25-34 yo / 22% 35-44 yo- Lisbon 41% and Oporto 15%

Publico Offline daily edition

Suplements

Breaking News

Leisure and city guide

Recruiting“Publico at School”

Cinema

www.publico.pt

Sports

2. Publico.pt structure

- TMN (mobile operator)

- Optimus (mobile operator – Sonae group)

- ONI WAY (fixed line operator)

- Telecel/Vodafone (mobile operator)

- Vizzavi

- Clix (portal – Sonae group)

- Merck Sharp&Dohme

- Bikini.pt (women portal – Sonae group)

- Continente online

Clients Publico.ptClients Publico.pt

Politics

Society

Culture

Economy

Technology

Science

Sports

International

Recruitment

Real Estate Classifieds

Local

...

• Daily production of about 150 news, 7/7 days, between 7am and 1am.

Content – Breaking News

AVAILABLE PRODUCTSAVAILABLE PRODUCTS

Cinema TheatreDanceConcertsBDBars and DiscosRestaurantsSportsBook shopsMonumentsTourismTVNewsComments....

•Daily production, 5/7 days, between 11am and 19pm

• Database with about 14.700 places.

Contents – Leisure


• Daily production, 7/7 days

Other Contents

World Cup 2002

Music

Dossiers

Stock market

Horoscop

Weather

Useful Contacts

Useful informations

Sports fixtures/results

Lotery and games

Daily Press review

Printed edition Suplements

...


CompetitionCompetition

Supplier (competitor)

Client Platform

News TSFPublicoLusaPublicoPublicoLusa/own contentsPublicoPublicoPublico

SapoClixOniNetVizzaviTerravistaIOLTMNVodafoneOptimus

Web

WAP/SMS

Economy/Finance Agência FinanceiraCanal de NegóciosCanal de NegóciosPortal de BolsaReutersReutersDiário Económico

SapoClixNeoOniNetVizzaviTerravistaIOL

Web

Sports InfoDesportoA BolaRecordRecordLusaMaisFutebol

SapoVizzaviClixNeoTerravistaIOL

Web

Technology Casa dos BitsDiário EconómicoDigitoZdnet/Digito/Cnet

SapoIOLClixVizzavi

Web


Supplier Client Platform

Music Own editorial teamOwn editorial teamValentim CarvalhoBlitz

IOLTerravistaSapoClix

Web

Cinema PublicoPublicoOwn editorial teamOwn editorial teamSaber e Lazer

ClixTerravistaIOLOniNetSapo

Places Publico.ptOwn editorial teamOwn editorial teamSaber e Lazer

ClixIOLOniNetSapo



Shows Publico.ptOwn editorial teamOwn editorial teamOwn editorial teamSaber e Lazer

ClixIOLOniNetTerravistaSapo

web

News Publico.ptOwn editorial teamOwn editorial teamSaber e LazerRedacção

ClixIOLOniNetSapoTerravista

web



Pharmacy RDF / own editorial teamPublico.ptown editorial teamown editorial teamown editorial team

Sapo

OptimusOninetVizzavi*IOL

Horoscop Espacoastrologia.comPcardoso / Mayaown editorial teamPaulo CardosoRussel Grant

Clix

SapoIOLVizzaviOninet

Weather Publicoown editorial teamTSFown editorial teamown editorial team

ClixVizzaviSapoIOLOninet

Games own editorial teamPublico.pt

InfordesportoNeo

Daily Press Review

Publico.pt Neo

Useful



Cars Escape Livre / Own editorial teamMotormédia / SapoC. NegociosMind

Oninet

SapoC. NegociosClix

Humour Prod. FicticiasVizzaviLinksClix

SapoVizzaviOninetClix

Sex / Erotic LinksZip.net

IOLSapo

Games Saber e Lazer / SapoIOLVizzaviOninetRGB

SapoIOLVizzaviOninetMegaScore

Shows / TVs ClixIOLSapo

ClixIOLSapo


Celebrities Star.pt Clix

Society Caneta Electrónica Diário Digital

Fashion Onfashion.pt Sapo

Male/Female Saber e LazerZip.netIOLMulherportuguesa.comBikini.pt

SapoSapo (h)IOLOninetBikini.pt

Wines and receipts

Companhia do VinhoSaber e LazerCulinarias.netNetmaisEnotecaVizzavi

SapoSapo (g)IOLClixOninetVizzavi

Children IOL / TVIAutorAutorMind

IOLVizzaviOninetClix


Internet Internet inin Portugal Portugal

(OCT 2001 / JAN 2002)

Source: Bareme Marktest

Internet - Internet - Audiences in PortugalAudiences in Portugal

Base: Total Base: Total Population with 15+ years old - 7.528.382 Ind.Population with 15+ years old - 7.528.382 Ind.

NO59,3%

YES40,7%

30,2

19,6

8,3

3,0

0,5

Home Work Sch/Univ Home(friends/family)

Others

Uses computer

Universe: 7.528.000 indiv. With 15+ years old

Where?

INTERNET – Oct. 2001 / Jan. 2002

NO62,2%

YES37,8%

Have Access INTERNET USERS

24,6

13,2

0

5

10

15

20

25

USE INTERNET DO NOT USE BUT HAVEACCESS



25,8

13,3

7,8

2,70,6

0

5

10

15

20

25

30

Home Work Scho/Univ. Home (family/friends) Others

ACCESS FROM

17,4

9

5,51,7

0,4

0

5

10

15

20

25

30

Home Work Scho/Univ Home (family/friends) Others

Use Internet where?



Individuals profile “Access From”Oct 2001 / Jan 2002

Home – 1.940.000 Individ

Work – 998.000 Individ

School/University - 588.000 Individ

Home (family/friends) – 204.000 Individ

Other place - 48.000 Individ

Universe - 7.528.382 Individ

6,4 13,8 17,9 16,5 14,4 13,9 17,1

30,5 42,9 6,3 6,500 13,8

20,5 38,4 16,2 4,91,3 15,3 3,4

45,3 48,4 5,9 0,4000

0 13,8 38,1 28,2 14,5 4,80,6

11,5 20,5 23,3 18,9 15,4 8,51,8

0% 20% 40% 60% 80% 100%

Home

Work

Scho/Univ

Home (family/friends)

Other place

Universe

15/ 17 18/ 24 25/ 34 35/ 44 45/ 54 55/ 64 >64

47,5 52,5

54,8 45,2

57,1 42,9

51,8 48,2

55,5 44,5

55,9 44,1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home

Work

Scho/Univ


Other place

Universe

Male Female

SEX

AGE


4,9 10,5 27,5 29,8 27,3

9,6 28,8 23,6 27 11,1

5,1 20,2 29,8 32,8 12

8,1 16,8 33,1 29,8 12,1

13,6 24,5 38,1 19,3 4,5

14,6 24 34,3 20,3 6,8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home

Work

Scho/Univ


Other place

Universe

A B C1 C2 D

20,7 10,8 18,3 15,6 23,1 11,5

9,1 28,8 24,7 21,9 1,6 13,9

25,4 19 23,9 14,3 13 4,4

21,4 12,6 17,3 14 23,1 11,7

30,1 14 15,9 10,9 16,1 13

30,3 13,4 19,8 11 14,4 11,1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Home

Work

Scho/Univ


Other place

Universe

Gr.Lisboa Gr.Porto Lit.Nort. Lit.Cent. Int.Nort Sul.

Social Class

REGION

Individuals profile “Access From”Oct 2001 / Jan 2002

Home – 1.940.000 Individ

Work – 998.000 Individ


Home (family/friends) – 204.000 Individ

Other place - 48.000 Individ



Internet - AudiInternet - Audiencesences inin Portugal Portugal

(Internet Users)(Internet Users)

Base: Base: Individuals that usually use Internet - 1.854.000 Ind.Individuals that usually use Internet - 1.854.000 Ind.

20,7

36,4

17,9

9,4

13,3

2,2

0 10 20 30 40

Average connection time

Don't know

>2h

1h30m - 2h

1h - 1h30m

30m - 1h

<30m83,5

43,3

7,6

7,2

1,7

0 20 40 60 80 100

How many days without using Internet?

Don't know30 days or moreBetween 8 and 29 daysYesterdayLess than 8 days

%

Universe: 1.854.000 indiv. Usually use Internet

INTERNET –Oct 2001 / Jan 2002(Internet Users)(Internet Users)

Use Internet for

18,4

18,2

0,3

23

34,2

36,747,7

48,1

50

52,658,4Fun

Professional

News

School/Univ.Univers.

Personal Training

Meeting people

Find products/services

Software

Compare prices of prod/services

Personal banking

Don't know

INTERNET –Oct 2001 / Jan 2002(Internet Users)(Internet Users)


77 23

81,8 18,2

86,5 13,5

69,3 30,761,1 38,9

59,6 40,4

53,3 46,7

63 37

59,1 40,9

63,4 36,6

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fun

Professional

News


Personal Training

Meeting people


Software


Personal banking

Male Female

SEX

1,6 21 40,7 21,2 9,2 5,50,7

10,5 34,7 26,3 17,6 7 3,80

16,1 32,6 27,3 13,9 5,5 40,5

10,1 27,6 31,8 16,8 8,6 4,70,4

23 34,7 25,5 10,6 4,51,20,5

13,3 29,5 29,6 15,5 8,43,20,4

22,1 41,2 20,7 9 4,92,10

11,2 29,4 30 17,3 7,7 40,5

2,1 18,3 39,1 23,7 12,9 3,90,1

20,6 36,4 26,6 10,3 4,51,50,2

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fun

Professional

News


Personal Training

Meeting people


Software


Personal banking

15/ 17 18/ 24 25/ 34 35/ 44 45/ 54 55/ 64 >64

AGE

Individuals Profile “Use Internet for”Oct 2001 / Jan 2002

Fun - 1.083.000 Individ

Professional - 975.000 Individ

News - 926.000 Individ


Personal Trainingl - 885.000 Individ

Meeting people - 681.000 Individ

Find Products/Services - 633.000 individ

Software – 426.000 Individ

Compare products/services - 350.000 individ

Personal Banking - 337.000 Individ

Internet Users – 1.854.000 Individ




18,2 29,4 38 12,9 1,5

22,4 27,2 30,4 17,8 2,2

15,7 26 37,7 17 3,6

19,5 26,5 33,2 17,5 3,3

13 21,8 35,1 22,6 7,4

14,7 24,6 34,9 20,2 5,714,4 25,6 32,6 20,4 7,115,7 24,2 35,7 19,4 5,1

20 25,3 33,7 15,3 5,7

11,6 24,2 34,7 24 5,5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fun

Professional

News


Personal Training

Meeting people


Software


Personal banking

A B C1 C2 D

37,5 13,5 9,7 15 16,4 7,9

44,4 11,7 8,3 13 12,6 10,1

32,5 14,9 14,9 10,6 15,7 11,3

44,1 12 8,5 15 12,5 7,9

25,9 14 14,6 15,9 16,2 13,4

30 12,5 14,5 13,5 15,3 14,2

27,2 13,9 15,8 13,4 15,4 14,236,6 11,9 13,7 13,8 12,6 11,4

31,2 12,3 15,1 13,8 16,2 11,5

28,6 11,9 19,9 12,9 14,7 12

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fun

Professional

News


Personal Training

Meeting people


Software


Personal banking


SOCIAL CLASS

REGION


Individuals Profile “Use Internet for”Oct 2001 / Jan 2002

Fun - 1.083.000 Individ

Professional - 975.000 Individ

News - 926.000 Individ


Personal Trainingl - 885.000 Individ

Meeting people - 681.000 Individ

Find Products/Services - 633.000 individ

Software – 426.000 Individ

Compare products/services - 350.000 individ

Personal Banking - 337.000 Individ

Internet Users – 1.854.000 Individ

Universe - 7.528.000 Individ Universe: 1.854.000 indiv. Usually use Internet

Reasons for buying in the Internet

1,7

5,44,7

4,5

3,7

2,8

1,41,0

0,9

0 1 2 3 4 5 6

Products only available in the Net

Comfort

Easiness

Low prices

Fast

To try

Availability/choice

Convenience

Others

16,5

5,5

10,3

3,3 2,902

468

10

12141618

Already boughtprod/servic

Bought in the last30 days

Only usedportuguese sites

Only used foreignsites

Used both

Buying in the Internet

INTERNET – Oct 2001 / Jan 2002(Internet Users)(Internet Users)


Products/services that people intend to buy in the Net

1,1

3,0

1,1

1,4

2,1

2,7

6,2

6,6

0 2 4 6 8

CD's/DVD's

Books

Software

Hardware

Supermarketproducts

Trips

Others

Don't know

Products/services bought in the Net

5,8

5,0

2,2

2,0

1,2

1,2

4,1

0 2 4 6 8 10

Books

CD's/DVD's

Software

Hardware

Clothes

Watches

Others



Products/Services that people would acquire if they bought in the Net

1,6

1,2

0,9

0,8

13,6

4,9

15,4

19,9

16,0

8,5

6,9

6,7

5,4

4,91,9

0 4 8 12 16 20 24

Books

CD's/DVD's

Software

Supermarket products

Clothes

Hardware

Trips

Tickets

Sport Products

Magazines

Games

Newspapers

Don't intend to buy in the Net

Others

Don't know



2,3

2,1

1,8

1,1

0,8

29,7

14,9

13,4

12,5

4,4

4,3

2,4

2,3

Not safe/no trust

Not usual

Prefers to go personally

No need

Don't like

Like to see the product by themselves

No credit card

No information about buying in the Net

Never thought of doing so

Don't use Net at home

No knowledge about Internet

Other reasons

Don't know/answer

Reasons for not buying in the Net



Prefer to pay with

7,8

6,1

2,1

0,1 0,1

Don'tanswer

OtherDebit cardCredit CardPaymentagainstdelivery



% of Portuguese Sites accessed

36,2

22,5

21,4

14

14

2,1

2,7

0 5 10 15 20 25 30 35 40

All / AlmostAll

About 50%

None/Almost

none

Only use E-mail/FTP'S/IRC's/Other Serv.

About 75%

About 25%

Don’t know

1,72,7

4,611,8

13,613,8

17,3

18,920

21

23,523,8

26,4

26,629,8

36,637,2

45,6

56,7

0 10 20 30 40 50 60 70

News

Music

Knowledge

Sport

Cinema

Leisure/Trips

IT

Econ/Fin/Business

Science

Employment/Training

Meet people

Games

History/Social Sciencies

Art

Virtual Shops

Politics

Sex

Only use mail/FTP's/IRC's/other serv

Don't know

In the Net, people look for



7,17,87,98,38,7

1011,5

12,416,216,316,7

16,918,2

18,622,222,3

23,223,3

34,962

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70

SAPO/NETSAPO

CLIX

ALTAVISTA

YAHOO

PUBLICO

IOL

A BOLA

RECORD

AEIOU

J.NOTÍCIAS

D.NOTÍCIAS

EXPRESSO

TERRAVISTA

O JOGO

Google

Hotmail

Microsoft

Mirc

Sic/Sic Online/Sic.24

Lusomundo.Net

TOP 20

Brand Awareness Portals/Sites/search engines



47,3 46,1

37,4

32,5

16,915,4

6,6 7,43,9

0

5

10

15

20

25

30

35

40

45

Portuguese Newspapers/Magazines online

Portuguese Newspapers~online

Used to read offline daily newspapers before reading online

Still read same offline daily newspapers

Used to read weekly offline newspapers before reading online

Still read same offline weekly newspapers

Read Portuguese Magazines online

Read International newspapaers online

Read International magazines online

Reading online



68,2

3,3

25,8

0

10

20

30

40

50

60

70

Most used browser

Internet Explorer Netscape Don't know



25,7

21,3

7 6,4 5,84,5

1,1 0,4

9,3

0

5

10

15

20

25

30

ISP

Telepac/Netpac/Netsapo/PT Novis/Clix/IP/Telenet (Sonae Group)Netcabo IOLOni/Oninet Vodafone(Telecel)/Vizzavi(Netc)Cabovisão/Netvisão OutrosNão sabem

Universe: 944.000 homes where at least one individ. uses Internet at home or at work.

INTERNET – Oct 2001 / Jan 2002

INTERNETINTERNET

EVOLUTIONEVOLUTION

Base: Total Base: Total Population with 15+ years old - 7.528.382 Population with 15+ years old - 7.528.382

Ind.Ind.

%

24,8 24,1 24,6 24,7 25,2 24,6

37,1 37,837,736,937,3 35,9

0

5

10

15

20

25

30

35

40

Apr/Jun01 May/Jul01 Jun/Sep01 Jul/Oct01 Sep/Nov01 Oct01/Jan02

Usually usethe Net

Have access

INTERNET INDICATORS

Universe: 7.528.382 individ. (15+ years old) Source: Marktest / Bareme Internet

4,8 57,6

9,38

10,511,9 12,1

13,716,1

20,3 21,2

42,9

36,532,3

23,525,323,321,620,8

8,8

6,7

10,4

16,8

20,2

13

18,6

0

5

10

15

20

25

30

35

40

Set/Dez96 J an/Mar97 Abr/ J un97 Set/Dez97 J an/Mar98 Abr/ J un98 Set/Dez98 J an/Mar99 Abr/ J un99 Set/Dez99 J an/Mar00 Abr/ J un00 Set/Dez00 J an/Mar01

Usually use the Net

Have access

%

19,219,2

20,320,3

21,120,6

8,77,88,38,89,4 9,4 9,29,39,2 9,910,3

10

3,63,43,63,84,13,8 3,73,53,7 3,63,4 3,4

0

5

10

15

20

25

e-mail IRC'S File transfer NewsGroups Online games

Sort of use

Apr/Jun01 Mai/Jul01 Jun/Sept01 Jul/Oct01 Sept/Nov01 Oct01/Jan02

%

INTERNET INDICATORS

Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

Access from

0

5

10

15

20

25

30

Home 22,3 21,6 23 23 24,9 25,8

Work 13,5 13,1 13,5 13,6 13,6 13,3

School/Univ. 9,8 8,8 8,4 7,9 8 7,8

Home (family/friends) 3,6 3,1 3,1 2,9 2,7 2,7

Others 0,8 0,7 0,8 0,9 0,8 0,6

Apr/Jun01 Mai/Jul01 Jun/Sep01 Jul/Oct01 Sep/Nov01 Oct01/Jan02

%

INTERNET INDICATORS


0

2

4

6

8

10

12

14

16

18

Apr/J un01 15,7 12,5 12,8 11,5 11,6 9,1 6 3,7 8 4,5

May/J ul01 15,1 12,1 12,3 11,8 11,9 8,6 5,5 3,4 7,7 4,2

J un/Sep01 14,7 12,2 12,5 11,8 12,3 8,9 5,4 3,8 8,2 4,5

J ul/Oct01 14,1 12 12,3 11,1 12,9 9,3 5,5 4,2 8,4 4,7

Sep/Nov01 14,1 12,6 12,2 11,2 13,2 9,7 5,8 5 8,6 4,7

Oct01/J an02 14,4 13 11,8 11,9 12,3 9 5,7 4,5 8,4 4,5

Fun P rofessionalP ersonal Training

School/Univ. News Meet people SoftwareP ersonal banking

Find products/ser

v.

Compare prices

% USE THE NET FOR

INTERNET INDICATORS


6,4 13,8 17,9 16,5 14,4 13,9 17,1

15 29,3 28,3 15,2 8,33,40,4

14,6 30 27,1 16,2 8,7 30,3

14,6 28,7 27,3 17,2 9,2 2,50,5

16 27,9 27,3 16,4 8,530,9

16,4 28,7 27,4 16,4 7,12,9

1

17,2 29,1 26 15,9 82,9

0,9

0% 20% 40% 60% 80% 100%

Apr/Jun01

May/Jul01

Jun/Sep01

Jul/Oct01

Sep/Nov01

Oct01/Jan02

Universe

15/17 18/24 25/34 35/44 45/54 55/64 >64

47,5 52,559,7 40,3

61,5 38,5

61,9 38,1

60,7 39,3

60,8 39,2

61,9 38,1

0% 20% 40% 60% 80% 100%

Apr/Jun01

May/Jul01

Jun/Sep01

Jul/Oct01

Sep/Nov01

Oct01/Jan02

Universe

Male Female

SEX

AGE

INTERNET INDICATORS - USERS

Universe: 1.854.000 indiv. Usually use the Net.

4,9 10,5 27,5 29,8 27,3

14,6 23,3 35,2 20,8 6,1

14,1 22,3 37,1 20 6,5

14 22 36 21,3 6,6

13,7 23,2 35,1 21,3 6,8

13,5 23,8 32,9 22,3 7,4

13,6 23 33,6 22,8 7

0% 20% 40% 60% 80% 100%

Apr/Jun01

May/Jul01

Jun/Sep01

Jul/Oct01

Sep/Nov01

Oct01/Jan02

Universe

A B C1 C2 D

20,7 10,8 18,3 15,6 23,1 11,5

28,9 13,2 17,6 12,1 16,8 11,4

28,9 13,1 16,1 13,7 16,5 11,7

28,7 13,3 14,4 16,3 16,6 10,7

29,1 13,4 14,6 17,1 16,3 9,5

28,2 13,3 15,6 17,9 15,8 9,3

26,9 13,4 17,4 16,1 16,8 9,4

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Apr/Jun01

May/Jul01

Jun/Sep01

Jul/Oct01

Sep/Nov01

Oct01/Jan02

Universe


SOCIAL CLASS

REGION

INTERNET INDICATORS - USERS

Universe: 1.854.000 indiv. Usually use the Net.

TheThe INTERNET INTERNET

Portugal / SpainPortugal / Spain

To compare data from both countries, we only analyse the Internet users for last 30

days.

Comparing data from both countries (only tendencies, since data collection dates are

different) the % of indiv. that use the Net is similar.

Both access mainly from home, then from work.

Users by sex are also similar.

INTERNET Portugal / Spain

Used the Net during last month


21,2

0

5

10

15

20

25

22,5

0

5

10

15

20

25

Source: MEDIA PLANNING / Marktest

Universe: 7.528.000 indiv. 15+ yo

Source: MEDIA PLANNING / Egm - Oct/Nov01

Universe: 34.818.000 indiv. 14+ anos

OUT01/JAN02OUT01/JAN02

Last access

47,5

44,1

8,4

0%

20%

40%

60%

80%

100%

8/30 dias

2/7 dias

yesterday

45,7

38,3

15,9

0%

50%

100%

8/30 dias

2/7 dias

yesterday

Source: MEDIA PLANNING / Marktest Source: MEDIA PLANNING / Egm - Oct/Nov01

Universe: Internet< 30 dias: 1.689.000 indiv. Universe: 7.388.000 indiv. Used last month

OUT/NOV 01OUT/NOV 01

Access from

60,7

30,5

10,618,8

0

20

40

60

80

Home Work School/Univ Others

Universe: 7.388.000 indiv. Used last month Source: MEDIA PLANNING / Egm - Out/Nov01

72,4

39,3

25,9

7,61,8

0

20

40

60

80

Home Work School/Univ Home (friends/Family) Others

Source: MEDIA PLANNING / MarktestUniverse: 1.854.000 indiv. Usually use the Net

OUT01/JAN02OUT01/JAN02

OUT/NOV 01OUT/NOV 01


User Profile – Sex

Used the Net during last monthUsed the Net during last month

48,5 51,5

59,7 40,3

0% 50% 100%

Universe

Internetusers

Male Female

Universe: 7.388.000 indiv.

Source: MEDIA PLANNING / Egm - Oct/Nov01Source: MEDIA PLANNING / Marktest – Oct01/Jan02

47,5 52,5

61,9 38,1

0% 50% 100%

Universe

Internetusers

Male Female

Universe Internet<30 dias: 1.689.000 indiv.


User profile - age


6,4

13,8 17,9 16,5 14,4 13,9 17,1

14,9 28,8 28,915,9

7,6

3,50,4

0% 50% 100%

Internet users

Universe

15/ 17 18/ 24 25/ 34 35/ 44

45/ 54 55/ 64 >64

9,49,7 19,2 16,814,211,6 19,1

17,1 21,3 32 17,6 8,8 2,50,7

0% 50% 100%

Internetusers

Universe

14/ 19 20/ 24 25/ 34 35/ 4445/ 54 55/ 64 >64

Source: MEDIA PLANNING / Egm - Oct/Nov01

Universe: 7.388.000 indiv.

Source: MEDIA PLANNING / Marktest –Oct01/Jan02



User Profile – social class


4,9 10,5 27,5 29,8 27,3

15 24,1 35,3 19 6,6

0% 50% 100%

Internetusers

Universe

A B C1 C2 D

Source: MEDIA PLANNING / Egm - Oct/Nov01Universe: 7.388.000 indiv.

7,614,6 40,1 25,6 12

18,6 25,7 43,2 11,4 1,6

0% 50% 100%

Internetusers

Universe

A B C1 C2 D

Source: MEDIA PLANNING / Marktest – Oct01/Jan02



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