vision my document

7/23/2019 Vision my document

http://slidepdf.com/reader/full/vision-my-document 1/6

Vision

IndusInd Bank (we) will be:• A relevant business and banking partner to our clients

• Customer Responsive, striving at all times to collaborate with clients in providing solutions or

their banking needs

• A orerunner in the market place in terms o proitabilit!, productivit! and eicienc!

• "ngaged with all our stakeholders and will deliver sustainable and compliant returns

#ission

$e will consistentl! add value to all our stakeholders and emerge as the %best&in&class' in the chosen parameters

amongst the comit! o banks, b! doubling our proits, clients and branches within the net three !ears

*enesis

Commencing its operations in the !ear +-, IndusInd Bank derives its name and inspiration rom the Indus Valle!

Civili.ation & a culture described as one o the greatest in the ancient world combining a spirit o innovation with

sound business and trade practices IndusInd Bank has grown ceaselessl! and d!namicall! as an organi.ation driven

b! a sincere .eal to give its customers banking services and products at par with the highest /ualit! standards in the

industr!

#r 0richand 1 2indu3a, a leading 4RI businessman and head o the 2indu3a *roup, conceived the vision o IndusInd

Bank It was a collective contribution towards India's economic and social development that brought our bank into

being



5he Bank was ormall! inaugurated in April +- b! 6r #anmohan 0ingh, the then 7inance #inister o India Itstarted with a capital base o I4R +,888 million, which was contributed b! Indian residents as well as 4RIs

A 4ew "ra

IndusInd bank boasts o more than 988 branches and over +,88 A5#s spread across the countr! 5he Bank also has

representative oices in ;ondon, 6ubai and Abu 6habi

5he Bank en3o!s clearing bank status or both ma3or stock echanges & B0" and 40" & and ma3or commodit!

echanges in the countr!, including #C<, 4C6"<, and 4#C" IndusInd Bank has been ranked += th in the Brand.5op

8 #ost Valuable Indian Brands >8+, as ad3udged b! $11 and #illward Brown

Ratings

ICRA AA for Lower Tier II subordinate debt program by ICRA and ICRA AA- for Upper Tier II bond

program by ICRA. CRISIL A1+ for certicate of deposit program by CRISIL. CAR! AA for Lower Tier II

subordinate debt program by CAR!. Ind AA- for Upper Tier II bond program by India Ratings and

Researc" and Ind A1+ for S"ort Term #ebt Instruments by India Ratings and Researc"



>8+-&+

IndusInd Bank bestowed with Business India Best Bank in >8+

#r Romesh 0obti, #anaging 6irector ? C"@ was ad3udged as the Banker o the ear b! Business 0tandard

Best Rural @utreach Award at Asian 0ustainabilit! ;eadership Awards >8+-, 6ubai

Best Bank Award or #anaging I5 Risk among the small banks categor! (classiication based on business as on=+st #arch >8+=) b! the Institute or 6evelopment and Research in Banking 5echnolog! I6RB5

5op C0R Advocates in Asia at Asia Corporate "cellence ? 0ustainabilit! Awards >8+-, 0ingapore

Awarded the 5op 1erormer in Active Accounts (Rising 61s) b! 4ational 0ecurities 6epositor! ;imited (406;)

#r R 0eshasa!ee Chairman

Innovation

7or IndusInd Bank the Customer Responsiveness theme has alwa!s been o

paramount importance to provide customer satisaction *enerating irst o kindservicesDinnovations which urther improve a customerEs banking eperience are ke!

drivers towards this

5he bank prides itsel o having been able to understand its customerEs needs and

provide such solutions

Video Branch5his convenient and secure service is oered eclusivel! to all !ou IndusInd Bank customers to connect with !our

Branch #anager, Relationship #anager or with our centralised Video Branch "ecutive "n3o! all the banking

http://www.indusind.com/content/dam/indusind/desktop/indusInd-bank-business-india-best-bank.pdf

http://www.indusind.com/content/dam/indusind/desktop/indusInd-bank-business-india-best-bank.pdf



services which are oered on the IndusInd Bank 1hone Banking and additionall!, perorm transactions like opening a

7ied 6eposit or Recurring 6eposit, transerring unds through 4"75, R5*0 an!where in the world

5his service is made available or all Android (>= and higher) and Apple mobile devices (i@0 F, G and higher)

Super saver pack At IndusInd Bank, we constantl! strive to provide our customers with the best and latest in inancial services 5hisuni/ue and irst o its kind combo oering in the Indian Banking industr! has been custom designed or and is beingeclusivel! oered to eisting IndusInd customers onl! 5his pack oers !ou the convenience and leibilit! ocovering multiple inancial needs through a single purchase decision in a simple and transparent manner 5his smartdecision not onl! saves valuable time but also helps avoid the hassle o dealing with multiple providers2owever what makes it a real winning combination is the act that !ou inall! decide what goes into the pack and thesmart savings that accompan! the pack in the orm o discount vis&H&vis standalone oerings $hat's more, getpeace o mind b! choosing the Auto renewal eature to continue en3o!ing these beneits !ear ater !ear withouthaving to worr! about remembering dates

My Account My Number # ACC@45 # 4#B"R is a uni/ue proposition which enhances the convenience and leibilit! that is availablein our etensive range o products ou now have the reedom to choose the number o !our choice or the account!ou open with us 5he chosen account number ma! be a speciic pattern, a luck! number, avorite combination or 3ustsomething simple to rememberJ

Check on Cheque4ow !ou can keep a record o all !our issued che/ues with the Check on Che/ue acilit!JJ *et access to copies o!our che/ues on statements or through Indus4et Internet Banking4ever lose track o !our che/ues

Denomination Selection*et the reedom to choose rom a mi o +88, 88 ? +888 rupee denomination rom IndusInd Bank A5#s 5heChoice #one! A5# 0ervice enables the customers to choose the denomination(s) o Cash $ithdrawal A gap in the



customer oering was identiied whereb! a customer was unable to get the Cash withdrawal amount in thedenomination o his choice 5his service is available to both IndusInd Bank and non IndusInd Bank customers

Cash-on-mobileIndus#obileEs Cash&on&#obile is an innovative eature that allows !ou to withdraw or send mone! b! 3ust using thereceiverEs mobile number ou can initiate a Cash&on&#obile transaction rom either select IndusInd Bank A5#s orthrough the Indus#obile Application 5he receiver o the unds can withdraw mone! rom select IndusInd Bank A5#s5he receiver will get all the details re/uired or withdrawal o the cash on his or her phone

Quick edeem*et rewarded /uickl!J@ur constant eort is to add value to our relationship and in our endeavor to do 3ust that, we have introduced the/uick redeem service 5ransact on !our IndusInd Bank credit card and re/uest or /uick redemption 5he serviceoers !ou to earn reward points in a transaction and to redeem these earned points instantl!

Direct Connect

Kump the /ueueJJJ $ith IndusInd Banks 6irect Connect service customers can directl! speak to a bank eecutivedirectl! without having to go through an IVR (Interactive Voice Response) 2ence no waiting or choosing o an!options needs to be done b! customers All a customer needs to do is to call phone banking rom his registeredmobile number 5his service is currentl! available or "clusive Banking customers ? 0ignature credit card holders

Brand

http://www.indusind.com/personal-banking/payment-service/services/other-services/phone-banking-ivr.html

http://www.indusind.com/personal-banking/payment-service/services/other-services/phone-banking-ivr.html



IndusInd Bank stands tall toda! as one o the reputed banking brands in the countr! 5he bank has been

continuousl! investing in various advertising ? marketing programs to enhance the brand image ? recall

In an endeavor to emerge as best&in&class brand, IndusInd Bank has made EResponsive InnovationE as a

central theme o its brand building program 5he Bank has combined responsiveness with innovation to

launch a wide range o banking products and services which are uni/ue, convenient and ver! relevant to

Indian consumer

In the recent past, the Bank has launched a host o innovative services like #! Account #! 4umber,

Choice #one! A5#s, Check&on&Che/ue, Cash&on&#obile, 6irect Connect, Luick Redeem 0ervice and

=F 6a!s Banking All these uni/ue services have been widel! publici.ed and have been well appreciated

b! the customers Recentl!, the bank launched !et another innovative service called EVideo BranchE,

which enables the customers to do video conerence with the bank sta 5his is irst&o& its kind initiative in

the banking industr! which acilitates customers to interact with the Video Branch at their own

convenience either rom desktopDlaptop computers or Apple and Android smart phones 5his acilit! is

available to all eisting and new customers o the Bank 5he bank has launched various media

campaigns around the innovative services which has helped the brand connect better with the customers,

enhance its visibilit! /uotient and reinorce the brand statement Eou desire, $e 6eliverE across the

audience

All the advertisement campaigns have been developed using interesting and strong consumer insights

and eecuted with livel!, humorous ? relatable situations with a clear cut ob3ective o breaking the clutter

and creating impactul communication 5hese uni/ue propositions are alwa!s communicated b! a =F8

degree integrated marketing approach to propagate the service message more eectivel! 5V Advertising,

1rint Ads, @ut&o&2ome, Radio, 6igital and Cinema are strategicall! blended in a media mi in order to get

maimum mindshare o the Indian Audience

Brand A!ards

IndusInd Bank is ranked +th amongst the 5op 8 #ost Valuable Indian Brands >8+- as per the BrandM

5op 8 rankings powered b! the $11 and #illward Brown Also, the Bank has bagged the =th rank in

5he "conomic 5imes and Interbrand Best Indian Brands 0tud! >8+-

vision my document

Documents