Understanding VISION

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A vision statement takes into account the current status of the organization, and serves to point the direction of where the organization wishes to go. As means of setting a central goal that the organization will aspire to reach, the vision statement helps to provide a focus for the mission of the corporation, business, or non-profit entity.

A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell our its overall goal, provide a sense of direction, and guide decision-making. It provides ‘the framework or context within which the company’s strategies are formulated.

Mission answers the question “Why do we exist?”

Vision answers the question “What will the future look like as we fulfill our mission? What will be different?”

While mission is about today, vision is about the future, what we will become.