Vision & Strategic FrameworkStrategic Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Vision - Definition

• Vision statement answers

the question “What will

success look like?”.

Characteristics of vision

• A basis of performance.

• Reflects core values.

• Way to communicate.

Examples of vision statement

• Hindustan Lever Ltd –

Our vision is to meet the

everyday needs of people

everywhere.

Defining Vision

“description of something in the future”

“mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon and the underlying conditions for the actualization of this perception”

Vision

Strategic intent should lead

to an end.

That end is the vision of an

organization or an individual.

It is what the firm or a

person would ultimately like

to become.

Examples

BSNL Vision Statement

“To become the largest telecom service provider in Asia.”

Walt Disney vision Statement

“Make people happy”

Stokes Eye Clinic, Florence, South Carolina

“Our vision is to take care of your vision.”

Characteristics

1. Vision is developed through sharing across an organization

2. Methods of convincing the others about vision

3. Change agents

Benefits of having a vision

Good visions are inspiring and exhilarating.

Good vision foster long term thinking.

Good vision foster risk-taking and

experimentation.

Good vision help in the creation of a

common identity and a shared sense of

purpose.

Good visions are competitive, original and

unique.

Good visions represent integrity, they are

truly genuine and can be used for the benefit

of people.

Example vision statement

Infosys

Vision “To be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people."

VISION

Our Vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.