VisionDefines the desired or intended future state of

an organization or enterprise in terms of its strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. For example a charity working with the poor might have a vision statement which read "A world without poverty

Reasons for having a vision statement

• Gets team focused.• Shows a picture of where the company is

going.• Instills focus, discipline, and structure within

the organization.• Ensures that team understands company

direction.

How to write a Vision ?

• Determine the organization's overriding goal• State what the organization envisions itself to be in terms

of values, employees, growth and contributions to society.• Look at vision statements of competitors in the industry• Use wording that will inspire your team. Think of adjectives

and sentences that will get the team excited and will make them think they are part of something that is much bigger than something they could have thought of themselves.

• Get other people on the team to critique the draft of the vision to make sure it's effective and inspiring. If there are any key customers the organization trusts, ask them to review the draft too.

Mission• Definition: A sentence describing a company's

function, markets and competitive advantages; a short written statement of your business goals and philosophies

• A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate

Importance of Mission

MissionResource Allocation

Unanimity of Purpose

Organizational Climate

Focal point for work structure

Benefits from a strong mission

Mission Elements

CustomersMarkets

Employees

PublicImage

Self-Concept

SurvivalGrowthProfit

ProductsServices

Technology

How to write a Mission?

• Ask "What do we do?"; "How do we do it?"; and "For whom do we do it,"

• Create a draft mission statement describing how the company uniquely answers these questions. Touch on the organization's current operations and the industry it is in.

• Look at competitors in the industry and use their mission statements for research. Ask yourself what works and what does not work. Revise your mission statement as needed.

• Get feedback from other members of the organization once the statement is drafted.

The Difference between Vision & Mission

• Vision - The Future• Definition: The way in which one sees or conceives

something; a mental image; An overall statement of the goal of the organization.

• Vision should describe what will be achieved in the wider sphere if the organization and others are successful in achieving their individual missions.

• Mission - The Present• Definition: An assignment one is sent to carry out; a self-

imposed duty. A mission statement identifies the reason for the existence of the organization. The statement should be linked to the overall operations and business of the organization

• A Mission statement is more specific to what the enterprise can achieve itself.

Mission of Ford

Our mission: we are a global, diverse family with a proud inheritance, providing exceptional products and services.

Vision of FordOur vision: become the main company of the world in products and services of the car. 

Which comes first? That depends. If you have a new start up business, new

program or plan to reengineer your current services, then the vision will guide the mission statement and

the rest of the strategic plan. If you have an established business where the mission is established,

then many times, the mission guides the vision statement and the rest of the strategic plan. Either

way, you need to know your fundamental purpose - the mission, your current situation in terms of internal

resources and capabilities (strengths and/or weaknesses) and external conditions (opportunities

and/or threats), and where you want to go - the vision for the future. It's important that you keep the end or

desired result in sight from the start

Thank you

Done by: Amal AlmarzooqBH096000071