visión 2050, una nueva agenda para los negocios
DESCRIPTION
Visión 2050, una nueva agenda para los negocios fue la conferencia de Roberto Salas Guzmán, representante de WBCSD. La actividad la organizó la ESPAE – ESPOL y CEMDES, el viernes 8 de octubre.TRANSCRIPT
Vision 2050
World Business Council for
Sustainable Development
Roberto Salas Presidente, GrupoNueva & CEO, Masisa
Ciudad de Guayaquil, 8 de Octubre de 2010
World Business Council for Sustainable Development
Una alianza de 200 empresas internacionales (35 paises, 22 sectores) con un compromiso común al desarrollo sostenible
Red Regional del WBCSD
Kazakhstan BCSD
BCSD Pakistan
China BCSD
BCSD Mongolia
TERI BCSD India BEC (Hong Kong)
BCSD Corea
BCSD Tailandia PBE (Filipinas)
BCSD Malasia
BCSD Taiwan
BCSD Sri Lanka
Nippon Keidanren (Japón)
CII India
BCA Australia
BCSD Nueva Zelanda
BCSD Vietnam*
Responsible Business Forum (Polonia)
Vernadsky Foundation (Rusia)
BCSD UAE
BCSD Austria
NHO (Noruega)
FE BCSD (España) FFA (España)
EpE (Francia)
APEQUE (Algeria)
NBI (Africa del Sur)
FEMA (Mozambique)
econsense (Alemania) BCSD Dinamarca
BCSD Reino Unido
SEV-BCSD Grecia BCSD Turquia
BCSD Portugal
BCSD HungriaBusiness Europe (Belgica)
BCSD Croacia
BCSD Zimbabwe
AEEC (Egipto)
BCSD EEUU
The EXCEL Partnership (Canada)
CGLI (USA/Canada)
PERU 2021
CentraRSE (Guatemala)
DERES (Uruguay)
uniRSE (Nicaragua)
CESPEDES (México)
CEHDES (Honduras)
CEMDES (Ecuador)
CECODES (Colombia)
REDES (Paraguay)
CEBDS (Brasil) CEDES (Bolivia)
CEADS (Argentina)
AED (Costa Rica)
Accion RSE (Chile)
SumaRSE (Panama)
CEDES (El Salvador)
BCSD Curaçao
* En proceso de establecimiento
BCSD Indonesia*
Maala (Israel)
60 capítulos nacionales17 en Latinoamérica
Visión 2050 – Una nueva agenda para los negocios
• Una visión, desarrollada por 29 empresas miembras del WBCSD, de un mundo centrado en la sostenibilidad para 2050
• Una hoja de ruta que conduce a ese mundo
• 3 interrogantes: o Cómo sería un mundo sostenible? o Cómo podríamos alcanzarlo? o Qué papel pueden desempeñar las empresas para que
avancemos más rápidamente hacia ese objetivo?• Una plataforma para el diálogo – no un plan
Visión 2050
• Un planeta habitado por unos 9.000 millones de personas, las cuales vivirían bien o con suficientes alimentos, agua potable,
higiene, vivienda, movilidad, educación y atención sanitaria suficiente para garantizar el bienestar
o dentro de los límites de lo que nuestro planeta puede suministrar y renovar a diario
Visión 2050
• El concepto de visión y el marco de tiempo hasta 2050 proporcionan una meta clara y realizable para…
Delinear la brecha entre el presente y 2050 Desarrollar hojas de ruta y áreas de acción Clarificar perspectivas empresariales Cuantificar el potencial de mercado Acordar acciones y próximos pasos
Diálogo empresarial a nivel mundial
7
Etapas del proyecto Visión 2050
8
Caso de referencia (“business as usual”): Crecimiento y degradación
9
Buscando el doble objetivo de la sostenibilidad: alto desarrollo humano y bajo impacto ecológico
10
La Visión: 9.000 millones de personas vivirán bien, y dentro de los límites del planeta
11Visión 2050 – Nueva agenda para los negocios
Hoja de ruta
• Centrada en 9 áreas de actuación clave, y en las acciones que necesariamente habrá que asumir para alcanzarla
• La hoja de ruta y sus áreas claves presentan enormes oportunidadeso Hacer más con menos, crear valor, prosperar,
mejorar la condición humanao Oportunidades que hacen crecer
y prosperar a la empresao Muchas de esas oportunidades se
darán en mercados emergentes
Los 9 elementos de la Hoja de Ruta a 2050
13
La Hoja de Ruta hacia 2050 y sus nueve elementos
14
La Hoja de Ruta hacia 2050 y sus nueve elementos
15
La Hoja de Ruta hacia 2050 y sus nueve elementos
16
La Hoja de Ruta hacia 2050 y sus nueve elementos
17
La Hoja de Ruta hacia 2050 y sus nueve elementos
18
La Hoja de Ruta hacia 2050 y sus nueve elementos
19
Potencial de mercado
• Oportunidades de negocio que podrían surgir si se materializa la visión de un futuro sostenible hasta 2050 Recursos naturales (energía, silvicultura, agricultura y
alimentación, agua y los metales): • Valor anual en 2050: US$ 2-6 billones
Sanidad y educación:• Valor anual en 2050: US$ 0.8-3.5 billones
• Entre un 1,5% y un 4,6% del PIB mundial en esa fecha
A precios constantes de 2008. N.B.: Un billón equivale a un millón de millones o a un “trillion” en inglés de EEUU
Huella ecológica modelo Visión 2050 vs. modelo “business as usual”
21
Oportunidades de negocio para la próxima decada
22
Oportunidades de negocio para la próxima decada
23
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
24
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
25
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
26
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
27
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
28
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
29
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Oportunidades de negocio para la próxima decada
30
Building & spacemanagementUrban planning/design
Smarter appliances
Urban mobility
Transportationinfrastructure
Energyinfrastructure:
• Smarter energymix/renewables
• Low-carbon-ization &smartening of
Energysystems
-
Forest preservation and enhancementAvoided deforestationSoil erosion prevention
Habitat and biodiversity conservationRestoration of degraded & abandoned land
Building & managing complex coalitions
Financing, transparency & insurance
True-value accountingConnecting through ICT
I. Building and transforming...
II. Improving biocapacity and managing ecosystems
III. Helping change happen
b. Infrastructure
a. Cities
Education & awareness-raisingResear
• Policies• Investments• Consumers
Tailored solutions for all markets
Health: prevention and careEducation
Consumer education/marketing
Making sustainable livingeasier
Smarter product design
Product-sharing businessesProducts and se
rvices for aging
populations
Smartermobility
Eco-housing
Food for cities
Forest products
Protecting &restoring nature
Ef ciencyimprovements
Land-useplanning& management
Recycling
infrastructure
Smarter watersystems
Waterinfrastructure:
• Supply-sideinnovations&solutions
• Reducing&leveragingwater waste
• Water management withforests
Natural literacy & partnerships
Resource-sharing enterprisesWorker training/education
Access to:• Water• Energy• Housing• Education• Finance• Health• Mobility
c. Livelihoods &
lifestyles
Mejorar la biocapacidad y gestionar los ecosistemas
FAW management
Pago por ecosistemas
Bio-productividad
Tecnología
Distribución
EducaciónGestión de Bosques y Cuencas fluviales
31
Potencial de crecimiento de algunos mercados de ecosistemas (US$ mil millones)
Pago por servicios de cuencas acuáticas mediados por el gobierno
Pago por la gestión voluntaria de las cuencas fluviales
Compensaciones de biodiversidad obligatorias
Pago por servicios de biodiversidad mediados por el gobierno
Tamaño actual
Tamaño potencial en 2020
Tamaño potencial en 2050
Cerrar la brecha: Hacer realidad la visión
32
En conclusión
• La hoja de ruta de Visión 2050: exigirá introducir cambios fundamentales en las estructuras de gobierno, las reglas económicas, y en el comportamiento de las empresas y los ciudadanos
• Esos cambios son necesarios, viables, y ofrecen tremendas oportunidades de negocio a las empresas que integran la sostenibilidad en su estrategia
• Para desempeñar su función, las empresas tendrán que seguir haciendo lo que mejor saben hacer: adaptarse, innovar, colaborar y actuar