vishal megamart
DESCRIPTION
This is the last and final ppt of the retail sector project done by us. Hope that it helps a lot of students & profeessionals. Vishal Retail is a very interesting story as its business model is very similar to wal-mart\'s.TRANSCRIPT
(Source: CII & Morgan Stanley Report)
Type HypermarketFounded 1986 (Kolkata)Headquarters DelhiIndustry Manufacturing & RetailAnnual Turnover Rs 6026.53 mn(2007)Products Apparels, Department,
Grocery store
Vishal Mega Mart
Promoter Ram Chandra AgarwalParent Vishal Retail Ltd. Punchline ‘Value for money’Retail Space More than 1.6mn Sq ftAdvantage First mover(tier II & tier III cities)
Currently 100 outlets
Continued…
Revenue Mix
• Apparels = Private Labels• Non- Apparels= Private + Other • FMCG= Private + Other
Trying to increase the proportion of Private Labels in FMCG
• Co-Branding With SBI
Products
Households
Travel Accessories
In House Brands Of Vishal
• Pricing Method Value Pricing – EDLP
• Pricing Strategies Time Pricing Price Discounts
Quantity (1500 –15%,3500 – 25%,5000 - 30%) Special Event Pricing
Dhanteras Dhamal
Pricing
MRP Mart Price Brand
Atta 10kg 240 199 Pillsbury
Rice 10kg 310 240 Rozana
Dal 5kg 225 225 Private Label
Sugar 5kg 87 87 Private Label
Tea 500g 54 49 Red Label
Coffee 50g 68 61 Nescafe
Refine Oil 10ltr 860 800 Dhara
Ghee 2kg 380 370 Amul
Salt 2kg 18 17 Tata
Soap 6pc 114 110 Cinthol
Shampoo 400ml 199 181 Garnier
Toothpaste 300g 79 77.5 Colgate
Detergent 67 65 Surf Excel
Detergent Soap 4 40 39 Surf Excel Bar
Bathroom Cleaner 2 75 70 Safaai
Bourntiva 500g 124 111 Bournvita
Total 2990 2662.5 Save 237.5
DISCLAIMER: * Price As on 7th April 2008
• Tier II , III & IV cities• 72% of stores fall in the cities- “Top 50 Retail
Destinations”• 2 Plants (Gurgaon & Dehradun)
1.5mnx2= 3mn pieces
• 27 warehouses located in 9 key cities in India• More than 885,213 sq ft ware house area
Place
Presence
Place - Supply Chain
Business Model- VRL
Over
• Advertise in Local Dailies• Website www.vishalmegamart.net• PR – News Papers, Magazine’s• Various Sales Promotions
Shop And Fly Offer
• Ghar Basane Ke 4 Bahane
Promotion
• 25% Off On All Items – Every Month 2 din Ki Maha Loot Great Savings 5 Din Ki Maha BachatDiscount Offers At Various Festive ocassions Dhanteras Dhamal• Grand Winter Sale – 50% & 60% discount for 2 days• Paise Bachao Andholan – 9 Din Ki Maha Loot
Promotion Contd…
• Strong Recruitment Cell 2,509 employee’s joined-2008 8500 employee Strength
• Learning & Development Team• Off – site Activities• Not That Helpful
People
• Three Layer Security Checks No. of Parallel Billing Counter Trolley For Moving Goods
• Retail Exchange Software Solution – PRILIntegrated With SAP & ERP
Process
• Infrastructure – Stand Alone Commercial Building
• Place Clean, Air-conditioned outlet Lack Of Parking Space
• Equipment – computer, BCR, Desk etc State of Art
Physical Evidence