The definitive guide to brands in virtual worlds

This report is updated every month as new brands and companies go virtual.

Some brands with employee-based presences are excluded.

M

Major League Baseball

Fan base support

Gaming destination

Mazda

Promotion of new real world concept car

Mercedes Benz

Target market outreach

In-world product launch - the new C Class

Virtual events

Virtual test drives

Microsoft

Developer platform

Virtual programming

In-world Vista launch

Movietickets.com

Website support

Community building

Streaming trailers

Community building

MTV: Laguna Beach

Entertainment destination

Competitions

N

NBA

Interactive games

Video streaming of games

Brand leverage

Virtual store

Nesquik

Netherland Tourist Board

Interactive games

Video streaming of games

Brand leverage

Global tourism marketing

Nissan

Integrated marketing campaign

Pre-launch marketing for Nissan Sentra

No.7 Avatar customisation

O

Orange Resident engagement

P

PA Consulting

Virtual seminars and presentations

Internal meetings

Pergeot

Virtual seminars and presentations

New product launch

Prototype demos

Phils Supermarket

Playboy

Customised carsVirtual store

Streaming media

Pontiac

Customised carsCompetitions and events