@brownbare

John Brown

Dad to Freddie

Husband to Lois

Global Director at Hotwire

Equipped with his five senses man explore the universe around him

Edwin Hubble

Technological advancements are driven by our pursuit for mimicking human interaction and experience

John Brown

Our earliest forms of communications wanted to get across our experience of the world

The purpose of our communications hasn’t evolved much

But our ability to communicate an experience has

VR is the next chapter in experiential communications

Poll: What do you think will make VR pervasive?

Experience open heart surgery

Experience open warfare

Experience a terrorist attack

What can marketers learn?

Experience sponsorship

Experience a refugee crisis

Experience your hotel

VR is definitely open for business but be careful of the pitfalls

Do you need to experience the story you’re telling?

Are you relying on the technology?

Could this be done better face to face?

Thank you