virtual optimizely experience 2014 - hiten shah - the future of optimization
DESCRIPTION
Take a stroll through the yesteryears of optimization and peek into what the future of optimization has in store for us. Hiten Shah presents "The Future of Optimization" during the 2014 Virtual Optimizely Experience.TRANSCRIPT
DOING BUSINESS ON THE WEB FOR
11 YEARS
FINDING AND SOLVING MARKETING PROBLEMS
What Marke>ng Felt Like
Marke>ng is…
Art helps marketers create
more effective initiatives.
Marke>ng as Art
Marke>ng is…
science helps marketers focus their time.
Marke>ng as Science
THE ART OF MARKETING HASN’T CHANGED. THE SCIENCE HAS.
A/B Tes>ng in the Past
A/B Tes>ng Now
Every tool you use creates even more data to view, understand and analyze.
Software can power science, but only people can create art.
WE’VE ALWAYS TRIED TO IMAGINE THE FUTURE.
Minority Report
Hello Mr. Yakamoto, and welcome back to the Gap.
Con>nuum
Her
THE FUTURE IS NOW.
Customer Data Comes From Everywhere
CONTEXT
Personalization
Analytics
Optimization
✓
The Goal✓
Every tool you use creates even more data to view, understand and analyze.
Personalization
Analytics
Optimization
WE’RE JUST TRYING TO GIVE PEOPLE THE RIGHT THING AT THE RIGHT TIME. (WITH THE LEAST AMOUNT OF OUR EFFORT)
The tools will make it easier by always geVng beWer
