virtual fitting room
DESCRIPTION
TRANSCRIPT
Innovation in Fashion
Virtual Fitting Room
OBJECTIVE
• Make customers happy and satisfied
• Have them return as customers
• Increase revenue
• Lower the rate of returns
RETURNED ITEMS
28% of garments bought are returned, mostly due to
incorrect fit Returned items go on clearance,
decreasing profit
The 3-D Mannequin
• The 3-D bio-robotic mannequin morphs into approximately 100,000 different shapes
• Photograph is taken of each piece of garment on each shape
• Takes only 15 minutes per item• Requires 4-7 fits samples on average per
brand to create database• No need to replace samples every season
DEVELOPMENT
Tartu University,
Tallinn
Technical
University in
Estonia, and
Human
Solutions GmbH,
the provider of
anthropometrica
l data in
Germany
HOW WILL THIS LOOK ON YOU?
www.forever21.com
Know your measurements
Input the measurements Have the mannequin
morph into the size of your body
Try on that dress or jeans you always wanted to buy
See photographs of your fit
NO PROBLEM
http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/
Incorporate the virtual fitting room system by the end of the year
GOAL
http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html
*Bio-robotic model
See the great invention
http://www.youtube.com/watch?v=aWVaIanc7bE
Reference• Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from
<http://www.fits.me/content/about-us>• Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting
room benefit the online retailer and enhance the online shopping experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from <http://softwaresolutions.fibre2fashion.com/techtalk/fits-me>
• Forever21 webpage. <http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress_club&ProductID=2000046464&VariantID=>
• Huffpost Healthy Living. 16 July 2008. <http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html>
• Geeky Gadgets. 28 September 2010. <http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/>
• Simplified Building Concepts. 26 April 2011. <http://www.flickr.com/photos/simplifiedbuilding/5657910860/>