virtual field trip to jurong point

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7-117-11

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FairPrice Xtra

FairPrice Xtra

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Pharmacy & Convenience StoresPharmacy & Convenience Stores

Supermarkets & Departmental StoresSupermarkets & Departmental Stores

Electronics, Furniture & Household Appliances

Electronics, Furniture & Household Appliances

7 - 117 - 11 CourtsCourts

GuardianGuardianJohn LittleJohn Little

NTUC FairPriceNTUC FairPrice

FairPrice XtraFairPrice Xtra

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About NTUC FairPriceNTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. The first NTUC Welcome supermarket at Toa Payoh was opened by then Prime Minister Lee Kuan Yew on 22 July 1973.

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Exterior of storeExterior of store

NTUC FairPriceWith 80 stores located across Singapore, FairPrice supermarkets offer customers shopping convenience and the quality service and value that are synonymous with the FairPrice brand. From fresh produce to toiletries, FairPrice supermarkets seek to meet the daily grocery needs of Singaporeans from all walks of life.

Store ImageStore Image Presentation of merchandise

Presentation of merchandise

Click on any of the following aspects to see how retailer make the store image attractive and unique!


-Exterior of store

-Store signage-Store entrance.

This store signage has both the name and the logo. Also the store entrance is wide, big and make customers feel welcome.

This store signage has both the name and the logo. Also the store entrance is wide, big and make customers feel welcome.

Yes the name is easy to remember. I guess FairPrice means that they

offer competitive prices for their product.

Yes the name is easy to remember. I guess FairPrice means that they

offer competitive prices for their product.

Store Image

Do you know that lighting and presentation of merchandise are elements of a store image?

Do you know that lighting and presentation of merchandise are elements of a store image?

I see. Indeed FairPrice is always brightly lit and the merchandise is always neatly presented. The clean and neat image encourage me to

shop here.

I see. Indeed FairPrice is always brightly lit and the merchandise is always neatly presented. The clean and neat image encourage me to

shop here.


NTUC FAirPrice uses a lot of fixtures to display their merchandise.NTUC FAirPrice uses a lot of fixtures to display their merchandise.

Yes, can food is displayed on shelves whine dental care product is displayed on racks and hang bars. This looks neat and customer can easily find what they want.

Yes, can food is displayed on shelves whine dental care product is displayed on racks and hang bars. This looks neat and customer can easily find what they want.

Hey, do you know that there is also a NTUC FairPrice Xtra here in Jurong Point?


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NTUC FairPrice Xtra? What is the difference between FairPrice and FAirPrice

Extra?


Extra?

Question: What is the difference between NTUC FairPrice and NTUC Xtra?Question: What is the difference between NTUC FairPrice and NTUC Xtra?

Click here for answer..Click here for answer..



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Extra?


Extra?

Question: What is the difference between NTUC FairPrice and NTUC Xtra?Question: What is the difference between NTUC FairPrice and NTUC Xtra?

Answer: NTUC FairPrice is a supermarket while NTUC Xtra is a hypermarket.

Answer: NTUC FairPrice is a supermarket while NTUC Xtra is a hypermarket.

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About NTUC FairPrice XtraCustomers can choose from a wide assortment of products at the 64,000 square feet hypermarket, including fresh food, groceries to electronic products, more appliances and a good selection of casual and basic apparel.

About NTUC FairPrice XtraCustomers can choose from a wide assortment of products at the 64,000 square feet hypermarket, including fresh food, groceries to electronic products, more appliances and a good selection of casual and basic apparel.

Exterior of a storeExterior of a store

NTUC FairPrice XtraFairPrice Xtra 24-hour hypermarket opened at Jurong Point in 2009. It is the 3rd FairPrice Xtra in singapore. The other two FairPrice Xtra can be found in Ang Mo Kio and Hougang.

Products are available in family-sized packages so that families can enjoy greater savings. Customers also enjoy services like interest-free installment payment and free delivery of electronic products.

Store ImageStore Image Presentation of merchandise




Exterior of a store

Look! FairPrice Xtra has a display window. Can you name the other two component that make up exterior of a store?

Look! FairPrice Xtra has a display window. Can you name the other two component that make up exterior of a store?

That is easy. They are store signage and entrance. I also know that exterior of a store is used to attract passing

customers and encourage them to enter.

That is easy. They are store signage and entrance. I also know that exterior of a store is used to attract passing

customers and encourage them to enter.

Store Image

Do you know that product selection and customer service are elements of a store image?

Do you know that product selection and customer service are elements of a store image? Yes, when we think about a greater range of

products and service, we will think of NTUC FairPrice Xtra instead of NTUC FairPrice. We cannot find electronic product, furniture and apparels as well as delivery service in NTUC FairPrice.

Yes, when we think about a greater range of products and service, we will think of NTUC FairPrice Xtra instead of NTUC FairPrice. We cannot find electronic product, furniture and apparels as well as delivery service in NTUC FairPrice.


Do you know that display window is not just a component of exterior of a store but also it is a way of presentation of merchandise?

Do you know that display window is not just a component of exterior of a store but also it is a way of presentation of merchandise?It makes sense. It is clear that the

theme for this display window is Lunar New Year. It is brightly lit

and cross presentation is used to attract customers’ attention.

It makes sense. It is clear that the theme for this display window is Lunar New Year. It is brightly lit

and cross presentation is used to attract customers’ attention.

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NTUC FairPrice is a supermarket whereas NTUC FairPrice Xtra is a

hypermarket. What is the difference between the 2 of

them?



them?

Click here for answer…Click here for answer…

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them?



them?

Answer: A hypermarket sells a greater range groceries, household products, electronic products, furniture and apparel compared to a supermarket. It usually also has a bigger store area and provide some simple services.

Answer: A hypermarket sells a greater range groceries, household products, electronic products, furniture and apparel compared to a supermarket. It usually also has a bigger store area and provide some simple services.

About 7-Eleven 7-Eleven is a member of Dairy Farm International.

The first store opened at Upper Changi Road in June 1983. Today, there are more than 400 7-Eleven stores located island wide.

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Presentation of Merchandise


7-Eleven7 Eleven is a convenience store.

A convenience store is a small store that sells a limited variety of basic food and non-food products which are purchased daily or frequently used.

A convenience store is usually located in neighbourhood areas, along busy roads, or petrol stations. It is usually open for long hours for seven days a week.

Store Layout Store Layout Customer ServiceCustomer Service

Let us look at some of the characteristics and other interesting features at 7-Eleven.Let us look at some of the characteristics and other interesting features at 7-Eleven.

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Look at the various merchandise placed in the store. Can you see how they are arranged and presented?Look at the various merchandise placed in the store. Can you see how they are arranged and presented?

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The different merchandise are arranged in various categories. The pastries are in the food warmer, the magazines are in the rack and the canned drinks are in the chiller. It is convenient

for a customer to search and purchase the product.

The different merchandise are arranged in various categories. The pastries are in the food warmer, the magazines are in the rack and the canned drinks are in the chiller. It is convenient

for a customer to search and purchase the product.

Store Layout

This convenience store is maximising the floor area. Look at the fixtures on the wall to display the products.

This convenience store is maximising the floor area. Look at the fixtures on the wall to display the products.

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After all, the customers are not here for a shopping or browsing experience. They just need to look for the products they want and select the type..

After all, the customers are not here for a shopping or browsing experience. They just need to look for the products they want and select the type..

When planning a store layout, the retailer should consider:•How to allocate more space to products that are profitable and sell well•How the products should be displayed•Where the fixture should be located

Why do you the cashier is near the entrance?Why do you the cashier is near the entrance?

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The cashier can welcome customers who enter the store and help ensure security in the store..

The cashier can welcome customers who enter the store and help ensure security in the store..

In the convenience store, the cashier is usually stationed near the entrance.

Store Layout

Customer Service

As a convenience store, 7-Eleven open 24 hours daily. When other stores are closed, customers can go to 7-Eleven to get what they need.

As a convenience store, 7-Eleven open 24 hours daily. When other stores are closed, customers can go to 7-Eleven to get what they need.

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Yes, sometimes late at night when I am hungry I can still go to 7-Eleven to get a decent meal. I can also buy toiletries and medicines at the store. It is so convenient!

Yes, sometimes late at night when I am hungry I can still go to 7-Eleven to get a decent meal. I can also buy toiletries and medicines at the store. It is so convenient!

Customer Service

Yes, there are chilled drinks and hot food available round the clock.Yes, there are chilled drinks and hot food available round the clock.

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I am getting hungry, but the Food and Beverage outlets are closed. Shall we get something from 7-Eleven?

I am getting hungry, but the Food and Beverage outlets are closed. Shall we get something from 7-Eleven?

MCQ Question

A convenience store sells a limited variety fast-moving basic food and non-food products. Which of the following product is unlikely to be found in a convenience store?


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a. Magazinesa. Magazines

b. Instant noodlesb. Instant noodles

c. Insect repellantc. Insect repellant

d. Fresh flowersd. Fresh flowers

About CourtsCourts opened its first retail outlet in Singapore in 1974. It is one of the largest furniture, electronics and IT retailers in Southeast Asia.

Courts carries the largest selection of home furnishings, domestic appliances, home entertainment solutions and the latest digital technology.

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Range of Merchandise


Courts• Courts is a department

store. • A department store is a

large store made up of different departments.• Each department

specialises in selling a type of, toiletries, grooming products, cosmetics, health food and snacks.

Store LayoutStore Layout Customer ServiceCustomer Service

Let us look at some of the characteristics and interesting features at CourtsLet us look at some of the characteristics and interesting features at Courts

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In the store, there are several departments. In each department, there is a good range of various products of the same type.

In the store, there are several departments. In each department, there is a good range of various products of the same type.

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Courts have several departments such as Home Appliances, Computers, Furniture and many other departments too!

Courts have several departments such as Home Appliances, Computers, Furniture and many other departments too!

Store Layout

Look at how the products are arranged and displayed. It is important that the store be designed to allow enough space for customers to browse and view the products.

Look at how the products are arranged and displayed. It is important that the store be designed to allow enough space for customers to browse and view the products.

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In these pictures, you can see that the products are arranged in rows and customers can walk about to leisurely browse and view the products.

In these pictures, you can see that the products are arranged in rows and customers can walk about to leisurely browse and view the products.

Store Layout

The layout of the store will influence how a customer will walk within a store. In the furniture department, there is a fixed path for the customer to walk so that he can view all the products.

The layout of the store will influence how a customer will walk within a store. In the furniture department, there is a fixed path for the customer to walk so that he can view all the products.

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Courts also allocate an area to the products that are on promotion and selling fast..

Courts also allocate an area to the products that are on promotion and selling fast..

Customer Service

Within each department, there are staff who are experts in their respective products. They can entertain to customer inquiries and product advise.

Within each department, there are staff who are experts in their respective products. They can entertain to customer inquiries and product advise.

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Courts also provide a wide range of customer service such as delivery, financing and after sales service.

Courts also provide a wide range of customer service such as delivery, financing and after sales service.

QuestionQuestion

How does a department store such as Courts provide shoppers with a ‘one-stop’ shopping experience?

How does a department store such as Courts provide shoppers with a ‘one-stop’ shopping experience?

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A ‘one-stop’ shopping experience means that customers can probably most of the things they need within the same department store.

A ‘one-stop’ shopping experience means that customers can probably most of the things they need within the same department store.

John LittleJohn Little was established in Singapore since 1845. It offers a wide selection of merchandise from ladies, men’s & kids fashion to travel, home, bath products and much more.

Being a department store, it carries an extensive assortment in variety and range of goods which are organised into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising and control.

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Store ImageStore Image Store LayoutStore Layout Presentation of Merchandise


Click on any of the following aspects to see how retailers make the store image attractive and unique!

Click on any of the following aspects to see how retailers make the store image attractive and unique!

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I need diapers for my baby, some forks and spoons for this Saturday’s party, facial cleanser for my wife and a new tie for tomorrow’s office presentation.

I need diapers for my baby, some forks and spoons for this Saturday’s party, facial cleanser for my wife and a new tie for tomorrow’s office presentation.

Let’s go to John Little. It is a department store which can meet each of your needs.

Let’s go to John Little. It is a department store which can meet each of your needs.

Store Image

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I always enjoy browsing around this area of the Department Store. How would you describe the store image you see here?

I always enjoy browsing around this area of the Department Store. How would you describe the store image you see here?

I think I am looking at a very spacious area and there is a wide walkway for customers to move from one counter to another.

I think I am looking at a very spacious area and there is a wide walkway for customers to move from one counter to another.

Sto

re

Image

How would you describe the store image in the picture? Value-for-money, young and trendy or classy?

How would you describe the store image in the picture? Value-for-money, young and trendy or classy?

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This is definitely a value-for-money store. Look at the discounts, price

range and sale that the store is giving.

This is definitely a value-for-money store. Look at the discounts, price

range and sale that the store is giving.

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Look at the layout of the men’s wear and children section. The various products are allocated on different fixtures and shelves. There is even a Customer Service counter at the corner.

Look at the layout of the men’s wear and children section. The various products are allocated on different fixtures and shelves. There is even a Customer Service counter at the corner.

In planning the store layout, it is important to allocate more space to products that sell

well. Facilities such as Customer Service and fittings rooms are considered too.

In planning the store layout, it is important to allocate more space to products that sell

well. Facilities such as Customer Service and fittings rooms are considered too.

Store Layout

Store Layout

Store Layout

Store Layout

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The most common type of floor layout used by many retailers is the grid pattern layout. It is a straightforward arrangement of fixtures that makes good use of space. It also makes it easy for customers to walk about, encourages self-service and discourages shoplifting.

The most common type of floor layout used by many retailers is the grid pattern layout. It is a straightforward arrangement of fixtures that makes good use of space. It also makes it easy for customers to walk about, encourages self-service and discourages shoplifting.

Yes, this store layout helps the retailer to plan and easy for customers to understand.

Yes, this store layout helps the retailer to plan and easy for customers to understand.

WalletsWallets Brief CasesBrief Cases TiesTies

ShoesShoes ShortsShorts


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This selling floor has neatly arranged merchandise for customers to browse at their own pace.

This selling floor has neatly arranged merchandise for customers to browse at their own pace.

Notice the way the merchandise are categorised? It is easier for the customers to shop and browse around the department store.

Notice the way the merchandise are categorised? It is easier for the customers to shop and browse around the department store.

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Look at the different ways the merchandise are presented on the selling floor. Hang bars are used for ladies wear while tables are used for children wear. The retailer need to select a suitable fixture to match the merchandise.

Look at the different ways the merchandise are presented on the selling floor. Hang bars are used for ladies wear while tables are used for children wear. The retailer need to select a suitable fixture to match the merchandise.

Still, it is important for the merchandise to be neatly and attractively arranged on the

fixtures.

Still, it is important for the merchandise to be neatly and attractively arranged on the

fixtures.

Presentatio

nPresentatio

n ofof

MerchandiseMerchandise

Presentation of MerchandiseLook at the mannequin

in the pink blouse and black pants. How do you think the store is trying to entice (attract) customers to buy?

Look at the mannequin in the pink blouse and black pants. How do you think the store is trying to entice (attract) customers to buy?

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The mannequin is wearing a blouse, black pants, shoes, necklace and the flower broach.

This is the “cross-presentation” method where the store’s related products are displayed together to encourage customers to buy more.

The mannequin is wearing a blouse, black pants, shoes, necklace and the flower broach.

This is the “cross-presentation” method where the store’s related products are displayed together to encourage customers to buy more.

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About Guardian Guardian is Singapore leading chain of health and beauty stores. Its stores offers professional services such as patient-care counseling and dispensary services as well as a wide range of health and beauty products.

About Guardian Guardian is Singapore leading chain of health and beauty stores. Its stores offers professional services such as patient-care counseling and dispensary services as well as a wide range of health and beauty products.



Guardian• Guardian Pharmacy is a specialty store. • It sells a specific range of products such as medicine,

toiletries, grooming products, cosmetics, health food and snacks.

Let us look at some of the characteristics of a

specialty store that we can find at Guardian Pharmacy.

• Guardian Pharmacy is a specialty store. • It sells a specific range of products such as medicine,

toiletries, grooming products, cosmetics, health food and snacks.

Let us look at some of the characteristics of a

specialty store that we can find at Guardian Pharmacy.

Professional Service

Professional Service Interior ImageInterior Image

Let us look at some of the characteristics of a specialty store and other interesting features at GuardianLet us look at some of the characteristics of a specialty store and other interesting features at Guardian

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Look at the health supplement on the shelves. Can you see there is a wide range of health supplement products?Look at the health supplement on the shelves. Can you see there is a wide range of health supplement products?

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A specialty store has a is a wide selection of a specific range of products. For example, if you looking for multi-vitamins, there are several multi-vitamins products to choose from.

A specialty store has a is a wide selection of a specific range of products. For example, if you looking for multi-vitamins, there are several multi-vitamins products to choose from.

Range of MerchandiseRange of Merchandise

Professional Service

At one corner of the store there is a pharmacy and patient care centre. you can buy prescribed medicine and get advice from the pharmacist.

At one corner of the store there is a pharmacy and patient care centre. you can buy prescribed medicine and get advice from the pharmacist.

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Usually a specialty store offers can offer expert product knowledge. Sometimes it can offer personalised service such as medical checks.

Usually a specialty store offers can offer expert product knowledge. Sometimes it can offer personalised service such as medical checks.

The professional services includes:•Blood pressure and glucose checks•Medication review•Weight management

A customer walking around the store will see the bright surroundings and neat rows of fixtures. The merchandise is neatly arranged on the shelves.

A customer walking around the store will see the bright surroundings and neat rows of fixtures. The merchandise is neatly arranged on the shelves.

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The white flooring gives the impression of cleanliness and make customers feel comfortable. The bright environment makes the merchandise visible and encourage customers to shop there.

The white flooring gives the impression of cleanliness and make customers feel comfortable. The bright environment makes the merchandise visible and encourage customers to shop there.

Interior Image

Interior Image

Look at this picture. Why is the diet supplement products are next to the health magazines?


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Different types of merchandise are placed next to each other.


QuestionQuestion




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This is cross merchandising. Customers who are concern with maintaining a healthy weight would be interested in diet supplements and health magazines.

This is cross merchandising. Customers who are concern with maintaining a healthy weight would be interested in diet supplements and health magazines.



QuestionQuestion

Why are those promotional products are placed near the wide entrance?Why are those promotional products are placed near the wide entrance?

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Questio

nQuesti

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Why are those promotional products are placed near the wide entrance?Why are those promotional products are placed near the wide entrance?

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Placing the promotional product near the entrance will give it better visibility and encourage customers to come into the store, view the products and buy it.

Placing the promotional product near the entrance will give it better visibility and encourage customers to come into the store, view the products and buy it.

Questio

nQuesti

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Mini Exercises

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Are you ready?Are you ready?

QuizCrosswordPuzzles

About

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Jurong Point Shopping Centre is a retail mall situate in the western part of Singapore. It currently has a tenanted area of about 750,000 square feet, housing more than 450 retailers, showcasing their products and services to targeted 3.0 million visitors a month.Opened in December 1995, Jurong Point has since

been enlarged twice. Once in December 2000 when it grew to 450,000 square feet and again in December 2008, making Jurong Point the largest suburban mall in Singapore at 750,000 square feet.

Getting ThereJurong Point is located next to Boon Lay MRT Station and Bus interchange

Opening Hours10:00am to 10:00pm daily

Address :1 Jurong West Central 2, #03-07 Jurong Point Shopping Centre, Singapore 648886 Contact: 6792 5662 Email: [email protected]

MCQ Question



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Correct! Flowers are not basic fast moving product. Customers would buy fresh flowers from a florist not a convenience store.

Correct! Flowers are not basic fast moving product. Customers would buy fresh flowers from a florist not a convenience store.





MCQ Question



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Wrong. Please try again.Wrong. Please try again.





virtual field trip to jurong point

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