virtual agent - online self service case study - copa airlines

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Page 1: Virtual Agent - Online Self Service Case Study - Copa Airlines
Page 2: Virtual Agent - Online Self Service Case Study - Copa Airlines
Page 3: Virtual Agent - Online Self Service Case Study - Copa Airlines

Latin America’s fastest

growing airline and

Star Alliance Member

The Panama “hub”

offers more

connections than any

airline in the region

Page 4: Virtual Agent - Online Self Service Case Study - Copa Airlines

“Ask Ana” Online Virtual Agent from:

24/7 Access to “Instant Answers”

Page 5: Virtual Agent - Online Self Service Case Study - Copa Airlines

66 Destinations

29 Countries

Online self-service in

multiple languages helps Copa deliver an

outstanding customer

experience

Page 6: Virtual Agent - Online Self Service Case Study - Copa Airlines

Providing customers with

instant, accurate answers

while they are online is

critical for modern airlines

Page 7: Virtual Agent - Online Self Service Case Study - Copa Airlines

Booking flights

Finding flight status

Baggage Rules

Copa Customers often “Ask Ana” important

questions on:

Page 8: Virtual Agent - Online Self Service Case Study - Copa Airlines

Ask Ana Takes Flight! Customers increasingly

prefer online self-service

over phone, email or chat

Page 9: Virtual Agent - Online Self Service Case Study - Copa Airlines

CALL VOLUME REDUCTION

Now that answers to informational

questions are automated through Ask

Ana, fewer customers have a need to

phone in to the call center.

Page 10: Virtual Agent - Online Self Service Case Study - Copa Airlines

Call Volume Growth

17% (Jan 2012 - Jun 2012)

Call Volume Growth

11% (Jan 2013 - Jun 2013)

…and continues to decline

Page 11: Virtual Agent - Online Self Service Case Study - Copa Airlines

Call Deflection

Page 12: Virtual Agent - Online Self Service Case Study - Copa Airlines

This frees live agents’ time at Copa

to help customers who need live

support

Page 13: Virtual Agent - Online Self Service Case Study - Copa Airlines

Multi-Channel Customer Service Integration

In addition to their website, Copa

has extended Ask Ana’s self-

service capabilities to Facebook

383,619 People Like Copa Airlines

Page 14: Virtual Agent - Online Self Service Case Study - Copa Airlines

Outstanding Customer Service Has No Geographic Boundaries

English

Spanish

Portuguese

Countries receiving customer

service from Ask Ana

3 MAIN LANGUAGES: