MOVING FINANCE FORWARD

13-01-2017@VirtualAffairs

www.virtual-affairs.com

@EnricoPruis

WE NOW LIVE IN A SERVICE EXPERIENCE WORLD

shifthappens

WE ARE LIVING IN A DIFFERENT ERA

Products1970s

Products+Services1990s

CustomerCentric2000s

RelationshipCentricToday

Productpush Serviceexperience

WE ARE LIVING IN A DIFFERENT ERA

Products1970s

Products+Services1990s

CustomerCentric2000s

RelationshipCentricToday

Productpush Serviceexperience

TECHNOLOGY ENABLED

Omni-channel

Analytics

IoT

Cloud services

Blockchain

Big data

EUR 1.600.000.000,- invested in Insurance startups in 2015

THIS WORLD IS PUTTING CONTROL DIRECTLY INTO PEOPLE’S HANDS

Niche digital brands are beginning to disrupt

insurance

1.6 bnInvested in

insurance start-ups in 2015.

(Cbinsights 2015)

Customers demand

total control

25bn connected devices by 2020

Brands that win disrupt categories

by engaging customer

Yet we still have an old world approach that provides solutions to customers on our own terms

WE DELIVER THIS SERVICE EXPERIENCE

75% shorter time to market

Marketer in control

Significantly improved conversion

+Anintegratedfront-endsolution

Life Events

WE NOW LIVE IN A SERVICE EXPERIENCE WORLD

Use widely known UI components to get certain questions answered more easily.

WE NOW LIVE IN A SERVICE EXPERIENCE WORLD

©2015SitecoreCorporationA/S.Allrightsreserved.Sitecore®andOwntheExperience®areregisteredtrademarksofSitecore CorporationA/S.Allotherbrandandproductnamesarethepropertyoftheirrespectiveowners.

Resultsachieved:• Acceleratedtimetomarketby70%• 19funnelsdevelopedandintegratedwithin1year• Improvedoverallcustomerexperience• Significanthigherconversionrates

"Inthepast,IalwayshadtowaittwotothreemonthstogetsupportfrommyITdepartment.Now,wecanbeincontrolonourown.”MichielPoppen,DirectorMarketing&Communications,UMG

ü Website,portal,app,funnelintegrated:Allsitecorefeaturesleveraged,marketerincontrol

Personalizationbasedoncontextandsituation

• VIP• Typeofinsuredpersons• CorrespondenceDigitaland

Nondigital• Missinginfo• Age• Products(alsoinactive

products)• Packagediscount• Openinvoicesyes/no• Hasdamagesyes/no• Advisororcustomer

MOVING FINANCE FORWARD

Continuetheconversation?@EnricoPruisDownloadourwhitepaperorsignupforademoonInsuranceright.com

YOU NOW LIVE IN A SERVICE EXPERIENCE WORLD

WE DELIVER THE SERVICE EXPERIENCE