viralheat webinar: efficient and profitable vs cluttered and costly webinar viralheat
TRANSCRIPT
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ViralheatDecember 4th, 2014
Social Media Management:
Efficient and Profitable vs Cluttered and Co
stly
Viralheat Webinar
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Introduction
John W. Hayes
UK Marketing Director
+44 (0)7952 779076
@john_w_hayes, @viralheat
www.viralheat.com
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An easy to use social media monitoring & engagement suite
with real-time analytics & insights
Comprehensive, Intuitive & Data Driven
Introduction
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Brands are engaging at an incredible rate….
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….but lack a centralized ability to manage
Owned
Social
Earned
Social
Integrate into
Enterprise
Paid
SocialEnterprise
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Closing the loop - centralized social data
Owned Paid
Earned
Closing the Loop
• Closing the loop - providing
data/insight across all brand
social activities - owned, earned,
and paid. Centralized data can
be integrated into core enterprise
activities - CRM, Marketing
automation, support, analytics
and advertising!
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The Current Social Media Landscape
• Enterprises lack strategy and clearly defined goals
• Lack of commitment to a strategic future in social media is alre
ady costing you money
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Poor social media management means:
• Lack of integration between your social media team
and the wider enterprise
• Potentially damaging social media engagements poorly mana
ged by junior/in-experienced staff
• Thought-leaders and other key influencers are left
without a voice
• Reporting is non-existent beyond “likes”, “comments”
and “shares”
It shouldn’t be this way
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Take another look at the opportunity
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Then Consider:
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Social Media is not a Treasure Hunt
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1. Lead Generation
2. Customer Lifetime Value
3. Point of Contact
4. Social PR
5. Email Marketing
6. Building Competitive Advantage
Six places to look for ROI via Social Media
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Having the right tools in place
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It’s Time to Get Serious about Social Media
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“Existing Social Relationship Platforms
aren’t doing their job very well”
Nate Elliott, Vice President Forrester
Data Platforms will enable the
entire social landscape
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• Combine monitoring/publishing and
analytics
• Integrate with CRM and customer
support tools enhancing productivity
across the enterprise
• Integrate with existing enterprise
software, lowering the cost of ownership
• Identify the Who
Advantages of Next Generation Systems
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Contact
John W. Hayes
UK Marketing Director
+44 (0)7952 779076
@john_w_hayes, @viralheat
www.viralheat.com
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Viralheat
Thank you