Viral video

Syam Prathipati

What Exactly is a Viral Video?

• It's a video that becomes popular without having any traditional advertising to support it.

• Viral videos are passed around via email, Internet sites and cell phones

• “A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites , social media and email”

Common Elementsof Most Viral Videos

1. HumorMost viral videos are funny in some way. Sometimes it's unintentionally funnyor it could be a fall, a collection of flubs and so on. Other times, it's blatantly funny content, including parody, singing, dancing, clips from TV shows, re-cut movie trailers and so on.

2.Topicality• Staying current is important with viral videos. If not

with current trends, news, politics, music, films or gaming, then at least current with the viral videos that are trending high.

• to just downright inflammatory, viral videos go viral because they say or do something that gets the public's attention in someway. "OMG, you won't believe what I just saw" is a common reaction to viral videos, and people want to share that feeling with friends and family

3. Surprises

• These come in many forms, and a lot of "planned" viral videos come under this final category. Remember when Ronaldinho kicked the ball at the crossbar not once but four times? That was a huge surprise.

Viral Video Piggybacking

• One way to get directly in to the viral arena is to piggyback a current viral video or trend. You will know which videos are going viral, you'll see them in your inbox, on Twitter, or on the front pages of many social websites.

• Viral Videos with Celebrities Another successful method is to involve a celebrity in some way. They don't have to be A-list, or even B-list, but they already come with a certain amount of fame that you can use.

Notable viral video sites

• Albino Blacksheep Metacafe• Newgrounds• Nico Nico Douga• Upworthy• Vine (service)• Veoh.com• WorldStar HipHop• YouTube• YTMND• Barely Political• Break.com• Buzzfeed.com• CollegeHumor • eBaum's World• Fail Blog• Facebook• Google Video• JibJab• LiveLeak

Reference

• http://www.pcmag.com/encyclopedia_term/0,1237,t=viral+video&i=58238,00.asp

• http://www.theguardian.com/technology/2010/apr/11/youtube-web-video-stars

• http://news.bbc.co.uk/1/hi/entertainment/6498755.stm

• http://www.guardian.co.uk/media/pda/2007/jun/08/guardianviralvideochart23