viral strategy-pres
DESCRIPTION
Viral strategy-presTRANSCRIPT
A Two-Minute History
Invitations, Notifications,& Feeds on Facebook
Graphing Social PatternsOctober 9, 2007
Justin [email protected]@watercooler-inc.com
InsideFacebook.comWatercooler, Inc.
Since May 25 366 million apps in first
20 weeks (Adonomics) >1 billion in first year?
14 million unique appusers in August (Compete) 88 million app visits 4:30 per visit
Invitations
Initial bonanza Now volume limited
Starting to target No built-in stats
Invitations
Feeds
News and Mini Feedsintroduced Sept 2006 Broadcasts your activity Privacy concerns
Feeds
You can optimize Story Elements Calls to action
News Feed Selection algorithm Not published Depends on individual No built-in stats
> Only friends also with theapp see your feed items
Notifications
Friends of logged-inuser or anyone with app Can still email (?)
Can get shut down Not very transparent Short view vs. long view
Questions/Issues
Design framework How/when/why
Testing / optimization Targeting Analytics
Adapting to Platform changes Often announced, sometimes documented
Spam
Viral Strategy Panel
Blake Commagere, Mogad (Causes, Vampires, Zombies) Jia Shen, RockYou Jason Ackerman, TeachThePeople Tim O’Shaughnessy, HungryMachine