ViralPlace Branding

by Vasily Dubeykovskiy Burgas. Bulgaria. September 8th, 2012

citieS, regionS and countrieS are now brands

Finding itself in the global world

lack of time and globality

For information, talents, investors

and tourists

coMPetition SPeed identitY

Places in gloBalizing world

Place communication

Functional emotional

http://www.youtube.com/watch?v=npawmHVaf-E

Prehistoric place promotion =

what is viral? Viral Place Branding

what landmarks we have

classic place promotion = what unique

landmarks we have

what is viral? Viral Place Branding

Place branding = what unique experience you can take

what is viral? Viral Place Branding

Viral Place Branding = what fun unique

experience you can take

what is viral? Viral Place Branding

http://www.youtube.com/watch?v=6GkCyWUvtM4

number of views type of distribution

why viral? Viral Place Branding

or

Spontaneous Professionalor

why viral? Viral Place Branding

cats, dogs, dart wader, sex

Something newor

why viral? Viral Place Branding

dart wader in dobryanka – caPital oF the kind

Дарт Вейдер в Добрянке. Добрянка - столица доброты

http://www.youtube.com/watch?v=ZObzGqQikTM

viral Place Branding

1

2

3

Based on place identity

leveraging place stereotypes

Showing unique experience in dynamics

contactS

vasily dubeykovskiyceo at cityBranding, russia

citybranding.rubrand4city@gmail.com+7 (925) 011-02-54

vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity