viral marketing

Viral marketing

www.digitalmarketing.ac.in

What is Viral marketing Viral marketing referring

to marketing techniques that uses social networking services, email services,instant messages app like whats app,hike,sms to spread information related to product or services across the globe in a such a fashion that it go viral within fraction of seconds.


How Viral Marketing Became Hot The emergence of "viral marketing," as an approach to

advertisement, has been tied to the popularization in the 1990s.

The growth of social networking significantly contributed to the effectiveness of viral marketing.

In 2009, time spent visiting social media sites began to exceed time spent emailing.

A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.

Through social media Viral marketing became very easy to plan and execute.

In short social media created huge amount of contribution toward success of viral marketing.


Goal of Viral Marketing Increase Sales. Customer acquisition. Customer Satisfaction. Customer Loyalty. Increase Traffic of

Website. Increase Brand Awareness. Realistic. Set Time Frame.


Tool used in Viral Marketing E-mail Campaign. Social Networking

Websites. Online Broadcast. Message Campaign. Online Quizzes. Video and audio clips. Share option button in

campaign.


Types of Viral Marketing Pass along. Buzz marketing Incentive

Viral(Rewards system) Undercover Marketing


Challenges in Viral Marketing Customer communication. Good Marketing plan. Turning profit by attracting

masses. Time Restriction.


Viral Marketing Plan Plan Your Attack.1. Create Something “Shareable”2. Organize your foundation.3. Promoting your campaign Give Your Campaign an “Anchor”--

The goal you pick will act as an anchor that brings order from chaos.

1. Links.2. Shares (for social media).3. Visits & Page views (for traffic). The Essential Components of

“Shareable” Content.


Advantage of Viral Marketing Inexpensive compared to other

advertising methods. Immediate visitors. Causes exponential growth –

reaches a large audience. Automate your marketing methods

– set it up once and forget about it.

High Credibility. Increase targeted traffic to your

web site. High efficiency.


Disadvantage of Viral Marketing

Spam threats – If made badly, viral marketing can guide to significant spam issues.

Brand dilution - Not all products or services are viral. One needs to verify first if the product or service falls into this criteria.

Association with unknown groups –During this process, it may reach someone you would rather not be associated with your campaign.


How Chris Gimmer Used The Skyscraper Technique to Get 17,584 Visitors (In One Day)- Case Study Chris Gimmer posted a content

which gone viral is “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days“.

3-step steps Technique process which he fallowed:

1. Find content that’s performed well in your industry.

2. Identify gaps in that content…and make something that fills in those gaps.

3. Promote your content like a madman.


Case Study continue Chris realized that his

competitors were not doing market research.

That’s when he decided to try the viral marketing technique.

Here’s what happened. To date, Chris’s piece of piece of

Skyscraper Content has been shared over 240,000 times on social media:

Bottom line: One piece of viral content can make a huge long-term difference in your site’s traffic.


Videos http://www.businessweek.com/

videos/2014-08-18/why-the-als-ice-bucket-challenge-went-viral.

http://www.marieforleo.com/2013/07/viral-marketing/

http://www.youtube.com/watch?v=7fXEgO2iL7Y

https://coursmos.com/course/101-viral-marketing-tools-course-3


Further Reading http://homebusiness.about.com/

od/homebusinessglossar1/g/viral-marketing.htm

http://en.wikipedia.org/wiki/Viral_marketing

http://digiday.com/brands/ice-bucket-challenge-case-study-viral-marketing-success/

http://digiday.com/brands/ice-bucket-challenge-case-study-viral-marketing-success/

http://optiinfo.wordpress.com/2012/11/12/5-benefits-of-viral-marketing-for-businesses/


Thank You
