viral code - hung vo (summary)
TRANSCRIPT
![Page 1: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/1.jpg)
T H E V I R A L
X-Factors
Hung Voby
CEO REDDER advertising
Founder Young Marketers
![Page 2: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/2.jpg)
Key viral factors
![Page 3: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/3.jpg)
The ExtremeX-FACTOR 1
Bring your works to the level of extremely
weird/touching/hilarious/humorous/epic/larger than life
![Page 4: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/4.jpg)
The InsightfulX-FACTOR 2
Ask, what are the DREAMS, MOTIVATIONS or what are the PRESSURES,
TENSIONS that our brand can jump in and help them to achieve or
overcome? What will make consumers APPRECIATE & LOVE us?
What will be the TIPPING POINT that moves consumers’ emotions
![Page 5: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/5.jpg)
The OccasionX-FACTOR 3
What are the biggest drivers/platforms in such
context that we can own?
![Page 6: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/6.jpg)
Viral factors from execution
![Page 7: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/7.jpg)
Utilize social influencers to
advocate the campaign
Who will spread the
message immediately to
the right audiences
Celebrity, influencers
![Page 8: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/8.jpg)
Impress audiences eyes with kind of visual
trends they love to get fast attention
Visual
![Page 9: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/9.jpg)
MusicMusic make audience listen our message again and
again, help the effect sustaining
![Page 10: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/10.jpg)
Utilize channels/ content creators -> is there any channel
our target audience is already there for optimized
investment
Channels, network
![Page 11: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/11.jpg)
Put your investment at 1 best place
Own 1 media
![Page 12: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/12.jpg)
What motivate people share?
![Page 13: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/13.jpg)
it T O U C H E S ME
![Page 14: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/14.jpg)
it S P E A K S ON BEHALF OF ME
![Page 15: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/15.jpg)
it SHOWS M Y P O I N T OF VIEW/POINT OF LIFE
![Page 16: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/16.jpg)
it TRENDY AND I AM ONE OF THE FIRST TO SHARE ABOUT IT
![Page 17: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/17.jpg)
MY FRIENDS/MY COMMUNITY SHARES THAT
AND I WANT TO PROVE
I AM OF THAT COMMUNITY/ON MY FRIENDS' SIDE
![Page 18: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/18.jpg)
it HAS SOME A S S O C I A T I O N W I T H M E , i.e nostalgia...
![Page 19: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/19.jpg)
it IT'S OF SOME BENEF ITS FOR ME
![Page 20: Viral Code - Hung Vo (Summary)](https://reader034.vdocuments.mx/reader034/viewer/2022052318/58ee24a71a28ab00038b4573/html5/thumbnails/20.jpg)
Thanh you!