GOOGLE RANKBRAIN : HOW DOES IT EFFECTS IN SEO 2016?1. Google and other search engines use difficult or

improvised algorithms to rank your website in its SERPs(Search Engine Result Pages).

2. RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for.

3. RankBrain has become the third most important search-ranking factor.

4. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords.

HOW DOES RANKBRAIN WORK?

CONTINUED…. RankBrain identifies patterns behind different

search queries that might seem unrelated and finds similarities between them.

This allows the Google search engine to understand a phrase that is has never dealt with before by correlating it with phrases it is already familiar with.

RankBrain constantly teaches itself, supposedly by paying attention to metrics like bounce rate or time spent on page. So if a user considers displayed results irrelevant to their query, the next time, the algorithm will show other results for this query.

CONTINUED…

WHAT DOES IT MEAN FOR YOU AS A GOOGLE USER?

You will be able to find information about a thing, concept or fact without using this particular word in a search query (the example provided by Bloomberg is “What’s the title of the consumer at the highest level of a food chain”).

You’ll get more relevant results for ambiguous queries or queries that have multiple meanings (for example, “Apple” as in the name of the brand vs. “apple” as in the fruit)

If you type in a query that Google has never encountered before, it will be correctly interpreted and matched with familiar ones.

HOW TO OPTIMIZE FOR RANKBRAIN?

According to Google’s official representatives, there is no way to optimize for RankBrain.

So which conclusions can we draw from the principles of operation that uses RankBrain?

1) Expand your keyword list beyond synonyms and variations.2) Focus on creating comprehensive content that provides value to your audience.3) Optimize for people, not for search engines.

Focus your attention on providing a better user experience, analyzing your visitors’ behavior and making changes accordingly.

CONCLUSION : ABOUT GOOGLE RANKBRAIN

Being a machine learning system, RankBrain is constantly improving itself, while at the same time, Google algorithms are being updated and further developed.

Thus, you will succeed whatever new algorithms appear in the search industry or updates are rolled out.

Vipra Business is the known SEO company that follows up these Google new algorithm updates. Try to focus on your user experience and pages view that helps to boost up your ranking positions.

THANKS YOU : VIPRA BUSINESS