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VIP_Cover.qxp 7/21/2008 6:43 AM Page 7

Three Days of Learning, Networking,and Inspecting New Technologies

The World’s Communications Conference

Sponsored By:

Who Will Attend?

BUSINESS TYPES:• Large Enterprise• SMBs• Government Buyers• Service Providers• Media and Analysts• Resellers• Developers• Manufacturers

JOB FUNCTIONS:• CEOs, Presidents, Owners• Telecom / IT Sr. Managers• Sr. Technical Staff• Engineers• Product Development

Topics Covered:

FOR ENTERPRISES, SMBs, and CONTACT CENTERS:• Unified Communications• SOA• SIP• Hosted VoIP Solutions• Skype Solutions• Wireless / Mobility Solutions• Collaboration over IP• Managed Services• Open Source• Regulation• Telecom Expense

Management• Speech Technologies

FOR SERVICE PROVIDERS:• Network Management• QoS• Voice Peering• Triple/Quad Play• CEBP• FMC / IMS• Network Security• UMA, IMS, Femtocells• IPTV• Wireless / Mobility

ITEXPO Exclusives:

FREE WORKSHOPS:• Reseller Solutions Day• Voice Peering Fabric (VPF)• SIP Trunking,

Hosted by Ingate

FOCUSED PAVILIONS ONEXHIBIT FLOOR:• Open Source

Communications Pavilion• Disaster Preparedness

Communications Forum(DPCF) Pavilion

• Communications Developer Conference collocated on Expo Floor

• Call Center 2.0 Conference collocated on Expo Floor

SPECIAL TRAINING OPPORTUNITIES:• Fonality trixbox Open

Communication Certification(FtOCC):Administrator CourseTechnician Course

• 9 TMC University courses

• Microsoft OCS • FMC/Mobility • Software as a Service • SIP

Receive independent certification acknowleding that you have completed anintensive training course in these critical subject areas:

• IP Network Security • Unified Communications • Open Source• SIP in the Contact Center • Next-Gen Call Center Management

Full-Day Training Courses Validate YourKnowledge of Important Topics

2 September 16-18, 2008 • L.A. Convention Center, Los Angeles, California

TMC University Certification

ITEXPOWest08PrintBro-Alan2:Layout 1 7/2/2008 4:41 PM

1. Commercial-Free Sessions

2. Most Knowledgeable Speakers

3. 9 TMC University Courses

4. Invaluable Networking Time

5. Up to 200 Exhibiting Companies

6. Free Workshops: SIP Trunking,Reseller Day, Voice Peering Fabric

7. Top-Level Keynotes

8. trixbox Training

9. Your Conference Fee is Guaranteed

10. Convenient, Accessible Location

11. Open Source, Disaster Preparedness,Call Center and Developer Pavilionson the Expo floor.

12. FREE Exhibit Hall Pass

NO OTHER TECH-EVENT COMPARES TO ITEXPO

The World’s Communications Conference

Diamond Sponsors:

You get a first-class conference education,endless networking opportunities and an Exhibit Hall

filled with cutting-edge communications solutions.

Westin BonaventureWith over 200 exhibitors and as many as 7,000 attendees expected, rooms at theofficial show hotel WILL SELL OUT QUICKLY!

We urge you to contact the Westin Bonaventure right away and reserve rooms at the specialINTERNET TELEPHONY® Conference & EXPO rate of $189 per night. Identify yourself as ashow attendee to take advantage.

Deadline for this special rate: August 15, 2008Westin Bonaventure Hotel & Suites404 South Figueroa St. Los Angeles, CA 90071 Phone: 213-624-1000 or 800-937-8461

3Register Online & Save - www.itexpo.com


Conference At-A-Glance

IPTV Workshopfor Carriers

TMC U:Microsoft OCS

TMC U:FMC/Mobility

TMC U:Open Source

Call Center 2.0 at ITEXPO

TMC U:SIP in the

Contact Ctr

Ingate’s SIP Trunking

Workshop

9:00 -9:45

How to Implement

IPTV NetworksIntro Overcoming FMC

ChallengesAdvantages of

Open Source VoIP

AddingIntelligence to theNext-Gen Contact

Center

Enabling HomeBased Agents

SIP TrunkingProfessional

Development Day

9:00am:Introduction toSIP Trunking

11:00am::Enterprise

Infrastructure

10:00-

10:45

Overcoming IPTV Challenges

OCS-PBXInteroperability

AddressingFemtocellIntegrationChallenges

Opportunities inDeploying Open

SourceApplications

Contact Centers:Results from

the Labs

Adoption of IP in the Next-

Generation ContactCenter

11:00-

11:45

Measuring Quality of Experience for

IPTV DeploymentsOCS Servers Messaging and

Mobile UC

UnderstandingOpen Source

Standards

Trends in IPContact Center

Deployment

TechnologyConsiderations for

Contact CtrEvolution

12:45- 1:30

What Will it Taketo Deploy IPTV?

Call FlowScenarios

E-911Considerations

Using Open Sourceto Roll Out Next-Gen Applications

Contact CenterSecurity Strategies

Make Your ContactCenter Smarter: Best Practices

1:15pmService Provider

Perspective

ProfessionalDevelopment

Certificateawarded

to those whoattend all three

Tuesdayseminars.

1:45 -2:30

The Progression ofStreaming Video

Configuration &Planning

Cost Containment as a Driver for

FMC Deployment

Recognizing theOpportunities inthe SMB Market

Embracing UnifiedCommunications inthe Contact Center

Welcome to the Contact Center of the Future

2:45 -3:30

Session TBD TMC UniversityExam

TMC UniversityExam

TMC UniversityExam

Planning Ahead forOptimal Contact

Center Deployment

TMC UniversityExam

3:30 FREE Keynote Session featuring Rodrigo Madanes, Skype; Xuedong Huang, Microsoft

5:00 FREE Networking Reception

Day Two: Wednesday – September 17, 2008

Service ProviderSolutions

UnifiedCommunications

HostedCommunications

TMC U: IP Network

Security


TMC U:SaaS


Workshop

9:00 -9:45

Quality of ServiceConsiderations Deploying UC Welcome to

Hosted VoIPVoIP Security

Myths & Realities

Position Your Contact Center in a

Web 2.0 World

Software-as-a-Service:The Basics

The Mechanics ofSIP Trunking:

Implementation,Issues, Solutions

Sessions TBA

10:00 -10:45

The ContinuingEvolution:

From TDM to SIP

NetworkManagement &

QoS

Deploying Hosted VoIP

Best Practices in VoIP Security

UnderstandingYour Customers

Using Hosted Speech Solutions

inthe Call Center

11:00 -11:45

Applications as aCompetitive

Differentiator

Exploring Mobilityin Unified

Communications

Delivering on the Promise of

Hosted VoIP

SecurityConsiderations for

the Enterprise

Benefits of VoIPEnabled Recording

CRM Software as a Service

12:45- 1:30

Service CreationConsiderations UC for the SMB

Open SourceOptions for Hosted

Voice

Deploying SecureWireless VoIP

IP Contact CenterShootout

SaaS and the Home Agent Model

1:45 -2:30

ImaginingTomorrow's

WirelessLandscape

UC Round Table:The Future ofthe Industry

Future of Hosted Telephony

TMC UniversityExam

TMC UniversityExam

2:30 FREE Keynote Session, featuring Sharone Ben-Levi, AudioCodes; Michael Tessler, Broadsoft; Bryan Martin, 8x8, Inc.

4:00 -8:00 Exhibit Hall Grand Opening Reception - Sponsored by Aculab

Day One: Tuesday – September 16, 2008


Conference At-A-Glance

Visit www.itexpo.com For Complete Keynote Schedule

Day Three: Thursday – September 18, 2008

Service ProviderSolutions

TMC U: UnifiedComms VoIP for SMB

TMC U: SIPHosted byDialogic


TMC U:Next-Gen CallCenter Mgmt


Workshop

8:15 -9:00

Not All Collocation is Created Equal

Introduction toUnified

Communications Reality Check:Southern California

End Users Speak Out

Introduction: SIP asthe Foundation

Innovation in theSkype-Enabled

Call Center

Contact CenterBenchmarking Study Results

Sessions TBA9:15 -10:00

CustomerRetention Through

Analytics

Defining theBusiness Case

for UC

Signaling: SIP, SS7& Integrating Your

Network...

Using NaturalLanguage toImprove theCustomer...

ImprovingCustomer

Experience OneTransaction...

10:15 -11:00

Keeping MobileCarriers

Competitive

UnifiedCommunications in the Call Center

SMB NetworkingAlternatives

Media: Voice & Video in Your

SIP Environment

Service andSupport:

Strengthening theBottom Line

The Importance ofFirst Call

Resolution

11:00 Exhibit Hall Open

1:00 -1:45

The Convergenceof Communications

& Entertainment

Collaboration &Conferencing

Making the Business Case forVoIP in the SMB

Transitioning IMSvia Your SIP-based

Network

Extreme CustomerSatisfaction:

ManagingLoyalty...

Leveraging SpeechAnalytics for

CustomerSatisfaction

2:00 -2:45

Accelerating IMSDeployment

Top 10 Ways to Getthe Most FromMicrosoft UC

SMB VoIP Options SIP Trunking Contact CenterMobility

WorkforceOptimization

Strategies

3:00 -3:45

Service Provider State of the

Industry

TMC UniversityExam

The Role ofApplications

Case Study / TMC University

Exam

CustomerExperience 2.0:

CompetitiveDifferentiation

TMC UniversityExam

Bryan MartinChairman & CEO8x8, Inc.

Free Keynote Speeches:Rodrigo MadanesChief Product Strategist Skype

Michael TesslerPresident & CEOBroadSoft, Inc.

Xuedong Huang,General Manager, MicrosoftCommunications Incubations

Sharone Ben-LeviVP of Marketing forEnterprise Enhanced Services

Platinum Sponsors:



Wednesday, September 17:Deploying UC9:00 - 9:45 am

Network Management & QoS10:00 - 10:45 am

Exploring Mobility in Unified Communications11:00 - 11:45 am

UC for the SMB12:45 - 1:30 pm

UC Round Table:The Future of the Industry1:45 - 2:30 pm

VoIP For SMB

Wednesday, September 17:Quality of Service Considerations9:00 - 9:45 am

The Continuing Evolution: From TDM to SIP10:00 - 10:45 am

Applications as a Competitive Differentiator11:00 - 11:45 am

Service Creation Considerations12:45 - 1:30 pm

Imagining Tomorrow's Wireless Landscape1:45 - 2:30 pm

Thursday, September 18:Not All Collocation is Created Equal8:15 - 9:00 am

Customer Retention Through Analytics9:15 - 10:00 am

Keeping Mobile Carriers Competitive10:15 - 11:00 am

The Convergence of Communications &Entertainment1:00 - 1:45 pm

Accelerating IMS Deployment2:00 - 2:45 pm

Service Provider State of the Industry3:00 - 3:45 pm

Wednesday, September 17:Welcome to Hosted VoIP9:00 - 9:45 am

Deploying Hosted VoIP10:00 - 10:45 am

Delivering on the Promise of Hosted VoIP11:00 - 11:45 am

Open Source Options for Hosted Voice12:45 - 1:30 pm

Future of Hosted Telephony1:45 - 2:30 pm

Thursday, September 18:Reality Check: Southern California End Users Speak Out8:15 - 10:00 am

SMB Networking Alternatives10:15 - 11:00 am

Making the Business Case for VoIP in the SMB1:00 - 1:45 pm

SMB VoIP Options2:00 - 2:45 pm

The Role of Applications3:00 - 3:45 pm

Hosted Communications

Tuesday, September 16:How to Implement IPTV Networks9:00 - 9:45 am

Overcoming IPTV Challenges10:00 - 10:45 am

Measuring Quality of Experience for IPTVDeployments11:00 - 11:45 am

What Will it Take to Deploy IPTV? 12:45 - 1:30 pm

The Progression of Streaming Video1:45 - 2:30 pm

Session TBA2:45 - 3:30 pm

IPTV Workshop for Carriers

Service Provider Solutions

Conference Sessions

Unified Communications

Gold Sponsors:



Tuesday, September 16:Adding Intelligence to the Next-Gen Contact Center9:00 - 9:45 am

Contact Centers: Results from the Labs10:00 - 10:45 am

Trends in IP Contact Center Deployment11:00 - 11:45 am

Contact Center Security Strategies12:45 - 1:30 pm

Embracing UC in the Contact Center1:45 - 2:30 pm

Planning Ahead for Optimal Contact Ctr Deployment2:45 - 3:30 pm

Call Center 2.0

SIP in the Contact CenterTuesday, September 16:Enabling Hame-Based Agents9:00 - 9:45 am

Adoption of IP in the Next-GenerationContact Center10:00 - 10:45 am

Technology Considerations for ContactCenter Evolution11:00 - 11:45 am

Make Your Contact Center Smarter: Best Practices12:45 - 1:30 pm

Welcome to the Contact Center of the Future1:45 - 2:30 pm

TMC University Exam2:45 - 3:30 pm

Call Center 2.0 - TMC U

Conference Sessions

Platinum Media Sponsors:

Wednesday, September 17:Position Your Contact Center in a Web 2.0 World9:00 - 9:45 am

Understanding Your Customers10:00 - 10:45 am

Benefits of VoIP Enabled Recording11:00 - 11:45 am

IP Contact Center Shootout12:45 - 2:30 pm

Thursday, September 18:Innovation in the Skype-Enabled Call Center8:15 - 9:00 am

Using Natural Language to Improve the CustomerSelf Service Experience9:15 - 10:00 am

Service and Support: Strengthening the Bottom Line10:15 - 11:00 am

Extreme Customer Satisfaction: Managing Loyalty in a Commoditized Market1:00 - 1:45 pm

Contact Center Mobility2:00 - 2:45 pm

Customer Experience 2.0: Competitive Differentiation3:00 - 3:45 pm

Software-as-a-Service (SaaS)Wednesday, September 17:Software-as-a-Service: The Basics9:00 - 9:45 am

Using Hosted Speech Solutions in the Call Center10:00 - 10:45 am

CRM Software as a Service11:00 - 11:45 am

SaaS and the Home Agent Model12:45 - 1:30 pm


Next-Gen Contact Center ManagementThursday, September 18:Contact Center Benchmarking Study Results8:15 - 9:00 am

Improving Customer Experience One Transaction at a Time9:15 - 10:00 am

The Importance of First Call Resolution10:15 - 11:00 am

Leveraging Speech Analytics for CustomerSatisfaction1:00 - 1:45 pm

Workforce Optimization Strategies2:00 - 2:45 pm




TMC UNIVERSITY

TMC University Certification Courses

Microsoft OCS(Sponsored by Quintum)Tuesday, September 16:Introduction to Microsoft OCS9:00 - 9:45 am

OCS-PBX Interoperability10:00 - 10:45 am

OCS Servers11:00 - 11:45 am

Call Flow Scenarios12:45 - 1:30 pm

Configuration & Planning1:45 - 2:30 pm


FMC / MobilityTuesday, September 16:Overcoming FMC Challenges9:00 - 9:45 am

Addressing Femtocell Integration Challenges10:00 - 10:45 am

Messaging and Mobile UC11:00 - 11:45 am

E-911 Considerations12:45 - 1:30 pm

Cost Containment as a Driver for FMC Deployment1:45 - 2:30 pm


Open SourceTuesday, September 16:Advantages of Open Source VoIP9:00 - 9:45 am

Opportunities in Deploying Open SourceApplications10:00 - 10:45 am

Understanding Open Source Standards11:00 - 11:45 am

Using Open Source to Roll Out Next-Gen Apps12:45 - 1:30 pm

Recognizing the Opportunities in the SMB Market1:45 - 2:30 pm


IP Network SecurityWednesday, September 17:VoIP Security Myths & Realities9:00 - 9:45 am

Best Practices in VoIP Security10:00 - 10:45 am

Security Considerations for the Enterprise11:00 - 11:45 am

Deploying Secure Wireless VoIP12:45 - 1:30 pm


Unified CommunicationsThursday, September 18:Introduction to Unified Communications8:15 - 9:00 am

Defining the Business Case for UC9:15 - 10:00 am

Unified Communications in the Call Center10:15 - 11:00 am

Collaboration & Conferencing1:00 - 1:45 pm

Top 10 Ways to Get the Most From Microsoft UC2:00 - 2:45 pm


SIP: The Foundation for BuildingEnhanced Services(Sponsored by Dialogic)Thursday, September 18:Introduction: SIP as the Foundation8:15 - 9:00 am

Signaling: SIP, SS7 & Integrating your Network with Existing Infrastructure9:15 - 10:00 am

Media: Voice and Video in your SIP Environment10:15 - 11:00 am

Transitioning to IMS via your SIP Based Network1:00 - 1:45 pm

SIP Trunking2:00 - 2:45 pm

Case Study / TMC University Exam3:00 - 3:45 pm



Administrator CourseFonality trixbox Open

Communication Certification

FtOCC (pronounced "F-talk") is a 3-daycourse teaching you the basics of trixboxadministration. Designed for those whowish to install trixbox systems for theircompany or clients, persons tasked withmaintaining a trixbox installation, or usersrelatively new to trixbox that want a betterunderstanding of it’s capabilities. FtOCCfocuses on the core operations that anadministrator would need to handle on aregular basis.

Who Should Attend?

- IT Engineers tasked with supporting orimplementing an IP PBX.

- System integrators and VARs who wantto sell IP PBX systems.

- Phone system resellers looking to moveinto the IP PBX market

Each student receives the trixbox VMWareimage and the VMWare Player to install onhis/her laptop for course lab work. Notethat the course does not presume that thestudents are full-time sys admins, howeverall are presumed to have some generalcomputer experience.

Materials: Polycom SIP Telephone,FtOCC Workbook, Jump drive withtrixbox VMWare and FtOCCpresentations, "FtOCC Certified" poloshirt, trixbox T-Shirt and cap

Complete details and registrationat www.itexpo.com

Technician Course: Fonality trixbox Open

Communication CertificationFtOCC Technician is a 3-day technical certificationcourse designed to train resellers and consultantsto support their clients running trixbox CE, trixboxPro, and PBXtra systems. FtOCC Technician divesdeep into platform and application installation,carrier setup and integration, networkconfiguration, echo causes and remedies, andother common issues. FtOCC Technician shouldbe taken by Linux technicians and engineers whoregularly support client installations. Aftercompleting this course, Fonality Authorized andPremium Resellers qualify for their full resellerdiscounts on trixbox Pro.

During the course, we will cover:

• Tier 1 and Tier 2 level troubleshooting • LAN & WAN environments • Proper system hardware configuration • trixbox and PBXtra installation guidelines • IP phone and SIP provisioning • Proper router and firewall configuration

Who Should Attend?

- Resellers/consultants growing trixbox andPBXtra businesses- Linux technicians and engineers - Fonality Authorized and Premium resellers

NOTE: A practitioner’s knowledge of Linux isrequired. Without it, you will likely not gain muchvalue from the class, as we start day one from theLinux command line interface and build from there.In particular, the hands-on laboratory exercises willrequire a comfort with basic CLI commands,simple scripting, and the ability to quickly scan andanalyze system and application logs.

Complete details and registrationat www.itexpo.com

trixbox Training



The Voice Peering Fabric (VPF), thepreferred platform forcarriers andenterprises to

exchange telephony and applications services, is pleasedto organize another distinctive Voice Peering Workshopat ITEXPO East 2008!

The workshop panel discussions present the state ofdirect peering, putting you on track to harness the fullpotential of IP communications.

VOICE PEERING WORKSHOP

A Free Tutorial Seminar Teaching ResellersHow To Effectively Sell Communications

Equipment & Services

Sponsored by: Sponsoring Publication:

SIP Trunking Seminars...

Everything You Needto Know About SIPTrunking

TUESDAY, SEPTEMBER 16 - Room 507:SIP Trunking Professional Development Program9:00 - 10:15 am - Introduction to SIP Trunking 11:00 - 12:15 pm - The Enterprise Infrastructure 1:15 - 2:30 pm - The Service Provider Perspective

WEDNESDAY, SEPTEMBER 17 - Room 507:Shattering the Myths of SIP Communications

THURSDAY, SEPTEMBER 18 - Room 507:

JOIN US FOR THESE INFORMATIVE SEMINARS.

FREE FOR ALL ATTENDEES

ResellerSolutions Day

Wednesday, September 17, 2008 - 10:00am - 2:30pm

Thursday, September 18, 2008

Special Attractions

Voice Peering 101

Peering with IP PBXs

Enterprise Voice Security & QoS

All Aboard the IP Train

Beyond VoIP

Sessions To

Be Announced

Sessions To

Be Announced


Register Online & Save - www.itexpo.com

• APIs• Application Servers• ATAs• ATM• Billing/OSS Solutions• Cable Telephony Solutions• Carrier Class Gateways• Compression Algorithms• CEBP• CTI• DSP Chips & Boards• Echo Cancellation• Edge Access Devices• Embedded Software Tools• Fax Boards• Firewalls• Fixed/Mobile Convergence• FMC• H.323• Hosted VoIP• IMS• Industrial Computers• Interconnection Facilities• IP-based ACDs• IP Centrex Solutions• IP Conferencing• IP Contact Center Solutions• IP Fax Solutions• IP PBXs• IP Phones

• IP Telephony Headsets• IPTV Solutions• IP Video Conferencing• LAN-based Telephony• Mashups• Media Servers• Open Source• Presence-based Applications• Programmable Switches• Protocol Stack• QoS Network Monitoring• RAS/Modem Chips• Routers• Session Border Controllers• SIP Software• SIP Trunking• SMB VoIP Solutions• SOA• Softswitches

• SOHO Solutions• Speech Recognition/VXML/SALT• Telepresence• Testing Platforms• Unified Communications• UPS/Power Solutions• Voice Boards• VoIP Development Tools• VoIP Gateways• VoIP Monitoring• VoIP Peering Solutions• VoIP Security• VoIP Silicon• VoIP Testing Hardware• VoIP-enabled Handheld Devices• Web-based Customer Service• WiFi Telephony• WiMax• Wireless IP Communications

Exhibit Hall Hours:Wednesday, September 17 . . . . . . . . . . . .4:00 pm - 8:00 pm

Grand Opening Networking

Reception in Exhibit Hall sponsored by:

Thursday, September 18 . . . . . . . . . . . . .11:00 am - 5:00 pm4:55 pm: Toyota Prius Hybrid Giveaway - Must be present to win!

Find the Solutions You NeedCome Inspect Hundreds of Today’s Most Powerful

Communications Solutions • 200 Exhibitors Expected

EXHIBIT Hall

Visit the Exhibit Hall. Find Solutions and YouCould Win a New PriusHybrid!1. Pick up your entry card at the

registration counter when you arrive.2. Visit each booth listed on the card,

review their offerings, and receive astamp from each booth.

3. Collect all stamps, then drop yourcompleted card into the entry bin in theexhibit hall.

4. *YOU MUST BE PRESENT AT THE DRAWING ON THURSDAY, SEPTEMBER 18th, 4:55 PM TO CLAIM YOUR PRIZE!

GO GREEN! TOYOTA PRIUS HYBRID GIVEAWAY

*2008 Toyota Prius Hybrid Drawing

Thursday, September 18, 4:55pm, at theconclusion of Exhibit Hall hours.

11


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Register Online Now: www.itexpo.comor Redeem This Pass At The Show!


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