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  • Vincent Walsh@vinwalshInstitute of Cognitive NeuroscienceUniversity College LondonUKvin.walsh@gmail.comappliedcognitiveneuroscience.comBrains and All That

  • Everyone here is

  • How do we tweak ourselves?

  • So what can we do?Leaders:Revisit basicsHave a new goalCreate and foster creativity

  • How?Social structures in an instituteBrain and creativitySleep and biological cyclesSex differences in behaviourCreating a place for failure

  • How?Social structures in an instituteBrain and creativitySleep and biological cyclesSex differences in behaviourCreating a place for failure

  • Creativity: Where do Ideas come from?

  • What is it?Give me your best example

  • Where do ideas come from?Down time

  • Where do ideas come from?Taking your brain off the leash

  • Down Time

  • Creativity and the BrainThe Component Stages of CreativityPreparation: the grindIncubation: the down timeIllumination: the ahaa momentVerification: the cold light of day

  • Creativity and the BrainCreativity in the lab:

    Problems that can be solved with insightor with logic.

  • Creativity and the Brain

    What word links:

    ActorFallingDust

    BrokenClearEye

  • Creativity and the BrainStudying the Prepared MindReadyBumpEggStepSolutionInsight?2secs EEG

  • Creativity and the BrainEEG recording:

  • Creativity and the Brain

  • Creativity and the BrainInsightNon InsightTime Out

    Note the widenetwork

  • The brain off the leash

  • Creativity and the BrainEdward Muybridge 1830-1904

  • Creativity and the Brain

  • What does Muybridges story tell us?ObsessionDisinhibition Failure?Trashing: PixarIBM

  • Creativity and the Brain

  • Creativity and the BrainJazz musicians FoursLanguage, but no monitoring

    Deactivation ofareas involvedin semantics

  • Creativity and the BrainRap musiciansLanguage butNo monitoring

    Self generatedaction

  • Creativity and the Brain Do you have the courage to be simple ?

  • Creativity & the Brain The courage to be second best?

  • Creativity and the Brain The courage to be beautifully wrong!

  • Sex

  • Iowa Gambling TaskGain/Deck

    Loss/10

    Net gain/10

    Rewards/10

  • Tell meWhat you know about the gameWhat you feel about the game

    Questions repeated every 10 cards

  • SometimesPeople never get the rule.But their body does and they makeadvantageous deck choices

  • Brain Diffs and Sex

  • Whats the difference?Women and men respond differently to risk (change)

  • Women DO take fewer risksChess: Women make fewer aggressive openings (but women play out the win)

  • Tennis: Women play safer earlier

  • Game shows on TV: Women risk less than men

  • Stock market traders: women risk less than men

  • Women at Gamblers Anon: bet less than men

  • Theres another language for thisWomen might be rightElite schoolsCompetitions they can win

  • Social structures in an instituteBrain and creativitySleep and biological cyclesSex differences in behaviourCreating a place for failure

  • Can you use this?

  • Thank YouTwitter @vinwalshVincent WalshInstitute of Cognitive NeuroscienceUniversity College LondonUK

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the BrainWhat about the number of brain cells?

    Using MRI you can measure corticalThickness and correlate this with creativity

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the Brain

  • Creativity and the BrainThis opens up many questions?

    Are some areas special for creativity?

    What does less cortical thickness mean?

    Slide 0

  • Creativity and the Brain Have a brain. A modest one will do

  • Creativity and the BrainBe a little crazy (but only a little)

  • Creativity and the BrainDo less. Sleep a lot.

  • Creativity and the BrainBe preparedknow your stuffno one is creative without being an expert

  • Creativity and the Brain Be courageous

    After a few losses the SCR increases to bad decks and n of good deck choices increasesTake the rest of the day off!