CASE #: A2016-112

LOCATION: 2840 Patriot Boulevard

PROJECT NAME: American Mattress

PROPOSAL: The applicant, American Mattress, represented by American Signs, LLC, requests approval of one (1) new illuminated wall sign for a tenant space in the existing building at 2840 Patriot Boulevard.

STAFF REPORT

October 12, 2016

Village of Glenview

Appearance Commission

TO: Chairman and Appearance Commissioners FROM: Community Development Department CASE MANAGER: Tony Repp, Planner SUBJECT: Certificate of Appropriateness ACTION REQUESTED: Staff requests a final determination on the proposal. APPLICANT/CONTACT: Paul Kenna American Signs, LLC 2350 W. Pinehurst Blvd. Addison, IL 60101 Tel: (630) 559-7914 OWNER: Harlem Irving Company 4104 N. Harlem Avenue Norridge, IL 60634 Tel: (773) 625-3036

Report Disclaimer: Village staff makes no representations regarding support, endorsement, or the likelihood of approval

or disapproval by any Glenview regulatory commission or the Village Board of Trustees.

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Site Assessment

AERIAL PHOTOGRAPHY:

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PICTOMETRIC PHOTOGRAPHY:

East Elevation

SURROUNDING SIGNS:

Halo illuminated reverse channel letter Home Depot sign

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Externally illuminated reverse channel letter Costco sign

La Z Boy illuminated channel letter sign during day

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La Z Boy sign at night

PROPOSED PATRIOT MARKETPLACE TENANT SPACE:

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Project Summary

BACKGROUND: American Mattress is a retail mattress sales store proposing to occupy an existing tenant space at 2840 Patriot Boulevard which was previously occupied by a different retail establishment. The applicant is proposing to install one (1) illuminated channel letter sign on the façade above the front entrance of the business. The Glen Design Guidelines encourage individual letters with halo illumination. The applicant is requesting a waiver from the Glen Design Guidelines to be able to install a regular illuminated channel letter sign to save money while opening the business. The Glen Design Guidelines for the Willow Triangle are included in the packet. The applicant has submitted two (2) versions of the signage; the first option exceeds the Wall Sign Design Guidelines for sign size, while the second option is compliant with the guidelines. The applicant’s preferred signage Option 1 includes 18.0-inch “American Mattress” lettering mounted on a raceway to the southeast facing façade of the building. The wall sign detailed in Option 1 would require a waiver from the Wall Sign Design Guidelines to allow a wall sign in excess of 5% of the total storefront area. The proposed Option 2 includes 14.0-inch “American Mattress” lettering mounted on a raceway to the southeast facing façade of the building. The wall sign detailed in Option 2 would be compliant with all characteristics of the Wall Sign Design Guidelines. Signage at Patriot Marketplace is mixed in size and type. The Home Depot signage is a halo-illuminated reverse channel letter, and the Costco signage is externally illuminated. The Home Depot, Costco, and La Z Boy signs were all approved by the Glen Redevelopment Commission. Metrix previously occupied the proposed American Mattress tenant space. The Chicago Home Fitness sign was the first sign to be approved by the Appearance Commission instead of the Glen Redevelopment Commission. Chicago Home Fitness was approved with 18.0 inch red illuminated channel letters and was 33.0 square feet, which was smaller than the proposed sign. The Glen Design Guidelines allow for up to 10% of the square footage of the tenant space to be signage, which would trigger a zoning variance request as the Code only permits 8% of the frontage for signage. The sign area in Option 1 is 6.9% which is over the 5% allowed in the wall sign design guidelines but does comply with the Wall Sign Design Guidelines. PROJECT DESCRIPTION:

Text American Mattress (Opt. 1) American Mattress (Opt. 2) Location Façade above tenant space Façade above tenant space Design Illuminated Channel Letter Illuminated Channel Letter

Letter Height American Mattress – 18.0 inches American Mattress – 14.0 inches Letter Color(s) American Mattress – Red #2793 American Mattress – Red #2793 Trim Cap Color White White Return Color White White

Illumination Type & Color White LED Existing Raceway Depth 4.0 inches 4.0 inches

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Letter Depth 5.0 inches 5.0 inches

COMPLIANCE WITH DESIGN GUIDELINES AND ZONING:

Wall Sign(s) American Mattress (Opt. 1) American Mattress (Opt. 2) Storefront Area 617.99 sq. ft. 617.99 sq. ft.

Proposed Sign Area 42.90 sq. ft. 29.60 sq. ft. 5% per Design

Guidelines 30.9 sq. ft. 30.9 sq. ft.

Compliance → No Yes 8% per Ordinance 49.40 sq. ft. 49.40 sq. ft.

Compliance → Yes Yes Compliance with

Applicable Tenant Criteria →

No – waivers required No – waivers required

APPROVED SIGNS IN SHOPPING CENTER:

Tenant Color Total Height Lines of

Text Sq. Ft.

American Mattress Red 42” (Opt. 1), 33” (Opt. 2) 2 42.90 sq. ft. / 29.60 sq. ft.

Home Depot Orange & bronze 11’ (6’ &2.5’ letters) 2 704.0 sq. ft.

La Z Boy Black & blue during

daytime, White & blue at night

5’ 2” (2’ 1” & 10” letters, 4’ 3.5” logo)

2 138.33 sq. ft.

Costco Red & blue 9’ 2” (6’ 3” & 2’ 3” letters) 2 308.33 sq. ft.

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Appearance Commission Review

APPEARANCE PLAN COMMENTS: Staff comments after evaluating the proposal for compliance with the Appearance Plan:

Sign Criteria from Appearance Plan:

Compatibility with building architecture

Compatibility with signs on adjoining buildings

Harmony with surrounding landscape

Good scale in relationship to surroundings

Use of harmonious colors

Staff comments: o The Commission should decide whether the following recommendations of the Glen Design

Guidelines should be followed: Signs made of individual letters are encouraged to be back-lit.

o The Commission should decide whether a waiver should be granted to allow the Option 1 wall sign to exceed 5% of the façade as prescribed by the Wall Sign Design Guidelines. The previous tenant, Metrix Physical Therapy, had a sign comprised of 43.61 square feet and was granted a waiver. However, the Metrix sign was a re-use of an existing sign from a retail location in Northbrook.

o The petitioner shall furnish material and color samples of all proposed signage for review by the Appearance Commission.

POTENTIAL NEIGHBORHOOD IMPACTS: The proposed sign is located in an existing retail center and there would not appear to be any apparent impact on any neighboring properties.

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Technical Review

PROJECT TIMELINE & OUTREACH: A. 09/09/16 Application Submitted B. 10/12/16 Appearance Commission Meeting C. TBD Permit Issuance D. TBD Inspection 2016 A B C D

REQUIRED APPROVAL(s): The following chart details the necessary required approvals. An associated appendix includes specific descriptions of each regulatory approval, the review criteria, and standards for approval. Each commissioner has a copy of this appendix and copies for the public are located on the table near the entry doors to the Village Board Room. The appendix can also be viewed on the Planning Division website at the following URL: http://www.glenview.il.us

Attachments & Exhibits

1. Sample Motion 2. Petitioner’s Application & Exhibits 3. Glen Design Guidelines for Willow Triangle and East Lake Avenue Commercial Centers

Required Regulatory Review

A. Annexation

B. Annexation with Annexation Agreement

C. Comprehensive Plan Amendment

D. Official Map Amendment

E. Rezoning

F. Planned Development

G. Conditional Use

H. Final Site Plan Review

I. Second Curb Cut

J. Subdivision (Preliminary, Final, and Waivers)

K. Variation(s) (Zoning Board of Appeals)

√ L. Certificate of Appropriateness (Appearance Commission)

M. Final Engineering Approval & Outside Agency Permits

√ N. Building Permits

√ O. Building & Engineering Inspections

P. Recorded Documents (Development Agreements, Easements, Covenants, etc.)

√ Q. Business License

√ R. Certificate of Occupancy

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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Sample Motion

Option 1 I move in the matter of A2016-112, American Mattress, the Appearance Commission grants a Certificate of Appropriateness, based upon the findings the petitioner, through testimony and application materials, has demonstrated compliance with Section 54-64 Appearance Plan and in accordance with the following documents prepared by American Signs, LLC dated 09/06/2016:

A. Glenview/American Mattress Signage Elevation(Page 1 of 2); B. Illuminated Channel Letter Specifications (Page 2 of 2); C. A waiver from the Wall Sign Design Guidelines to permit a sign area which exceeds 5% of the

façade area; D. A waiver from the Glen Design Guidelines to permit a sign with illuminated channel letters.

Option 2 I move in the matter of A2016-112, American Mattress, the Appearance Commission grants a Certificate of Appropriateness, based upon the findings the petitioner, through testimony and application materials, has demonstrated compliance with Section 54-64 Appearance Plan and in accordance with the following documents prepared by American Signs, LLC dated 10/03/2016:

A. Glenview/American Mattress Signage Elevation(Page 1 of 2); B. Illuminated Channel Letter Specifications (Page 2 of 2); C. A waiver from the Glen Design Guidelines to permit a sign with illuminated channel letters.