vikram sarabhai library - iima · vikram sarabhai library new arrivals books 16th – 22nd oct,...

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Vikram Sarabhai Library New Arrivals Books 16 th – 22 nd Oct, 2017 Vikram Sarabhai Library New Arrivals (Books) (On Display October 16 th – 22 nd , 2017) Available for issue from October 23 rd , 2017 WHERE ARE THESE BOOKS? The new arrivals section (books) is located in front of Children section. HOW TO RESERVE THE BOOK? Reserve the book through the online catalogue (http://vslopac.iima.ac.in), using “Place hold” option. HOW TO SUGGEST THE BOOK? You can suggest the book through the online catalogue (http://vslopac.iima.ac.in), using Your purchase suggestionsoption.

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Page 1: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

Vikram Sarabhai Library

New Arrivals (Books)

(On Display October 16th – 22nd, 2017)

Available for issue from October 23rd, 2017

WHERE ARE THESE BOOKS? The new arrivals section (books) is located in front of Children section.

HOW TO RESERVE THE BOOK? Reserve the book through the online catalogue (http://vslopac.iima.ac.in), using “Place hold” option.

HOW TO SUGGEST THE BOOK? You can suggest the book through the online catalogue (http://vslopac.iima.ac.in), using “Your purchase suggestions” option.

Page 2: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

Note:

* Issued to Faculty

** Issued to FPM *** Issued to Student

SUBJECTS

GENERAL ............................................... 3

MANAGEMENT ....................................... 5

AGRICULTURE ...................................................... 5

BUSINESS POLICY ............................................... 5

FINANCE .............................................................. 5

IT/SYSTEMS ........................................................ 6

MARKETING ......................................................... 8

PUBLIC POLICY .................................................... 8

HEALTH………………………………………………………………………….…….8

RESEARCH METHODS……………………………………………..…………….8

STRATEGY ............................................................ 9

SOCIAL SCIENCE ................................... 9

HINDI BOOKS ........................................ 9

Page 3: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

GENERAL 1

The subtle art of not giving a fck: a counterintuitive approach to living a good life by Mark Manson. New York: Harper Collins, 2017. 158.1 M2S8 (195279) ***

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Place Hold

2

Oliver stone: virgin film by Stephen Lavington. London: Virgin Books, 2004. 791.4302 L2O5 (195278) *

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Place Hold

3

The broken vow by B.S Rao. New Delhi: ACM Books, 2015. 823 R2B7 (195263)

Place Hold

4

Evolving with Subramanian Swamy: a roller coaster ride by Roxna Subramanian Swamy. New Delhi: Roxna Subramanian Swamy, 2017. 925.954 S9E9 (195259) ***

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Page 4: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

5

The monk who became chief minister: the definitive biography of Yogi Adityanath by Shantanu Gupta. India: Bloomsbury, 2017. 925.9542 G8M6 (195274)

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Place Hold

6

War as i knew it by George S. Jr. Patton. New York: Houghton Mifflin Company, 1995. 940.542 P2W2 (195275)

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Place Hold

7

Lenin on the train by Catherine Merridale. Great Britain: Penguin, 2016. 947.0841092 M3L3 (195280) *

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Place Hold

8

The other side of silence: voices from the partition of India by Urvashi Butalia. New Delhi: Penguin Books, 2000. 954.504 B8O8 (195281) *

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Page 5: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

9

Benjamin Franklin: an American life by Walter Isaacson. New York: Simon & Schuster, 2004. 973.3092 I8B3 (195282)

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Place Hold

MANAGEMENT

AGRICULTURE 10

Delivering sustainable growth in Africa: African farmers and firms in a changing world by Takahiro Fukunishi (Editor). Basingstoke: Palgrave Macmillan, 2013. 338.10967 D3 (195284)

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Place Hold

BUSINESS POLICY 11

Visual six sigma: making data analysis lean by Ian Cox. New Delhi: Wiley, 2017. 658.4013 C6V4 (195298)

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Place Hold

FINANCE 12

Introductory econometrics for finance by Chiris Brooks. Cambridge: Cambridge University Press, 2014. 332.015195 B7I6 (195300)

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Page 6: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

13

The elements of financial econometrics by Jianqing Fan. New York: Cambridge University Press, 2015. 332.015195 F2E5 (195301)

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Place Hold

14

Indian life insurance industry in post reform era: performance analysis by T R Bishnoi. Delhi: Wisdom Publications, 2014. 368.3954 B4I6 (195264)

Place Hold

IT/SYSTEMS 15

The kimball group reader: relentlessly practical tools for data warehousing and business intelligence by Ralph Kimball. New Delhi: Wiley, 2016. 005.745 K4K4 (195299)

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Place Hold

16

Data analysis using SQL and excel by Gordon S. Linoff. New Delhi: Wiley, 2016. 005.7585 L4D2 (195296)

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Page 7: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

17

Data and goliath: the hidden battles to collect your data and control your world by Bruce Schneier. New York: WW Norton and Company, 2016. 005.8 S2D2 (195254) ***

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Place Hold

18

Data mining and predictive analytics by Daniel T. Larose. New Delhi: Wiley, 2017. 363.256 L2D2 (195295)

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Place Hold

19

Analytics for insurance: the real business of big data by Tony Boobier. New Delhi: Wiley, 2017. 368.0028557 B6A6 (195297)

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20

The analytic hospitality executive: implementing data analytics in hotels and casinos by Kelly A. McGuire. New Delhi: Wiley, 2017. 647.94068 M2A6 (195303)

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Page 8: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

MARKETING 21

Brands of faith: marketing religion in a commercial age by Mara Einstein. New York: Routledge, 2007. 306.6 E4B7 (195276) **

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22

Effective CRM using predictive analytics by Antonios Chrianopoulos. New Delhi: Wiley, 2017. 658.812 C4E3 (195302)

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PUBLIC POLICY

HEALTH 23

India's health insurance scheme for the poor: evidence from the early experience of the rashtriya swasthya bima yojana by Centre for Policy Research. New Delhi: Centre for Policy Research , 2011. 368.382954 C3I6 (195262)

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RESEARCH METHODS 24

A manual for writers of research papers, theses, and dissertations: Chicago style for students and researchers by Kate L. Turabian. Chicago: The University of Chicago Press, 2013. 808.066378 T8M2 (195277) **

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Page 9: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

STRATEGY 25

Globalization and technology: interdependence, innovation systems and industrial policy by Rajneesh Narula. Combridge: Polity Press, 2003. 338.064 N2G5 (195255)

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Place Hold

SOCIAL SCIENCE 26

Hit refresh: the quest to rediscover microsofts soul and imagine a better for everyone by Satya Nadella. New York: Harper Bussiness, 2017. 300 N2H4 (195287)

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27

What happened by Hillary Rodham Clinton. London: Simon and Schuster, 2017. 324.973092 C5W4 (195260) **

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HINDI BOOKS 28

Itminan badi cheez hai by Carl Honore. Bhopal: Benten Books, 2016. H 158.4 H6I8 (195270)

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Page 10: Vikram Sarabhai Library - IIMA · Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017 MARKETING 21 Brands of faith: marketing religion in a commercial age by Mara Einstein

Vikram Sarabhai Library New Arrivals Books 16th – 22nd Oct, 2017

Note:

* Issued to Faculty

** Issued to FPM *** Issued to Student

29

Kundalini: ek ankahi katha by Om Swami. Mumbai: Jaico Publishing House, 2017. H 294.5436 S9K8 (195271)

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Place Hold

30

Bimariya harengi: swasthya ke liye amarit ka pyala by Abrar Multani. Bhopal: Manjul Publishing House, 2017. H 362.1 M8B4 (195272)

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Place Hold

31

Vedna ki samvedna: kudaratee chikitsa se nirogee hue dardeeon kee saty aarogyakathaen by Mukesh Patel. Ahmedabad: Prakruti Publication, 2012. H 362.1 P2V3 (195273)

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