viggle - gamification in customer engagement - manu melwin joy
TRANSCRIPT
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ViggleGamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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Viggle• Viggle is a gamification,
loyalty platform for social TV, that is leading the second screen television experience.
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Viggle• As users check into
their favorite shows or log their music activity, they gain points, achieve different Fandom Levels.
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Viggle• They can use points to
redeem special rewards and offers from businesses such as Best Buy, Hulu Plus, and Groupon.
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Viggle• The platform fosters a
community in which users are exposed to new shows, and can see what their friends are watching and listening to as well.
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Viggle• Your activity and
friends’ activity on Viggle is all aggregated on your activity feed, on which you can compare your activity and points with others in your network.
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Viggle• Viggle leverages their
social media platforms on Facebook, Twitter, and Instagram to announce bonus points opportunities and new rewards.
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Viggle• Throughout its short
history, Viggle has made impacts on consumer behavior in television tune-in and engagement.
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Viggle• Viggle’s reach now
extends to 17 million users, a promising indication of the company’s future success and leadership in the second screen and social TV industries.
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