viewsion by frederick seid. my offer 3 million dollars for 20% equity
TRANSCRIPT
What is Viewsion?
● A headset that allows the user to generate images or holograms that don’t exist physically. This is made possible by lights that shine on your eyes.
● It has sensors and cameras so that it knows where you are in the room.
● Later, my design team will create apps and games for it.
● Video Chatting with others will also be possible.
Sole Proprietorship
● Simply put, I want to be in full control and sole proprietorship allows that. I can’t have that in partnerships.
● I get all of the profit and I can easily create and end a business this way.
● There are some cons, though. There is very limited potential for growth and I have to offer up my own possessions like my house and car as collateral.
● Overall though, sole proprietorship is the way to go in that the pros outweigh the cons.
Oligopoly
● I am entering a differentiated oligopoly.● My main competition is the Microsoft Hololens and the Oculus Rift.● Viewsion is a local, family friendly company. This isn’t a huge corporation
that already make billions. This is a small startup company that has a lot of potential to learn and grow.
● I need technological knowledge, money, and brand name loyalty to be successful.
● There won’t be any collusion, I believe in honesty. All of these big companies probably do it, but I won’t.
Financing● I will need about 3 million dollars to build this
company. ● To get more, I will go on fundraising websites
and also borrow money from family and friends.
● This money will go towards hiring experts to create the Viewsion, building a workplace, showing ads online, and making a website.
Marketing, Advertising, and Product Distribution
● There will be non-price competition.● Our ads will be online mostly and be the
appeal to individual feelings. For example, it could say something like this: by using Viewsion, you will save time, money and get a new piece of revolutionary technology.
● I will also have ads on the radio and T.V. ● These ads will target teens and young
adults ages 13-25.
Operation
● Sales will be done online only at the moment, but there will be a specific location where employees work and the Viewsion units are stored.
● I will hire experts (who will probably demand top dollar) to work full or part time and other workers will manage inventory/finances.
● Each unit will cost $600 dollars.
Pitfalls
● The biggest pitfall now is the lack of funds.
● I need money to fund this business right now.
● Another future pitfall could be people choosing bigger augmented reality units over mine, like the Microsoft Hololens.
● To avoid this, I have to have good, persuasive ads and value customer satisfaction over all else until I get brand name loyalty.