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Tuesday 18th November ‐ Press release Atlassian Founder leads $2M investment in to App Developer, SafetyCulture In 2011, SafetyCulture started building a safety audit app on the kitchen table of Luke Anear's house in Townsville. Townsville based SafetyCulture is growing fast, reaching several milestones in the past month, including: 10 million safety audits completed in 58 countries with iAuditor $2.1M funding round led by Atlassian cofounder, Scott Farquhar. Sydney Engineering Office Opening in December Appointment of Anton Mazkovoi as VP of Engineering By focusing on the underserviced but important workplace safety market, SafetyCulture was able to gain early traction from the first week iAuditor was released. With no sales people or marketing to date, growth has been viral. CEO, Luke Anear worked as a private investigator, servicing insurance companies. After witnessing the impact of workplace accidents, created SafetyCulture to help workers avoid accidents. This latest round is in addition to $4M currently invested by Commercialisation Australia and Blackbird Ventures in 2013. Anear says, “As a result of our relationship with Scott, we have employed several exAtlassian employees, and our biggest appointment to date is Anton Mazkovoi as VP of Engineering.” Mazkovoi was Atlassian's fourth employee and went to university with Atlassian cofounders, Mike CannonBrookes and Scott Farquhar at University of NSW. The latest investment will see SafetyCulture opening a Sydney engineering office in December, to be led by Mazkovoi and will continue to attract engineers who share the company’s passion for solving global problems with technology. This is an exciting time for global technology solutions and with advisors such as Scott Farquhar guiding their strategy, SafetyCulture is able to scale and build a platform that can serve their global user base.

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Page 1: View Press Release - SafetyCulture · PDF fileAtlassian Founder leads $2M investment in to App Developer, SafetyCulture ... Mike Cannon­Brookes and Scott Farquhar at ... says Farquhar,

Tuesday 18th November ‐ Press release  

Atlassian Founder leads $2M investment in to App Developer, SafetyCulture  In 2011, SafetyCulture started building a safety audit app on the kitchen table of Luke Anear's house in Townsville.   Townsville based SafetyCulture is growing fast, reaching several milestones in the past month, including:  

● 10 million safety audits completed in 58 countries with iAuditor  ● $2.1M funding round led by Atlassian co­founder, Scott Farquhar.  ● Sydney Engineering Office Opening in December ● Appointment of Anton Mazkovoi as VP of Engineering 

 By focusing on the underserviced but important workplace safety market, SafetyCulture was able to gain early traction from the first week iAuditor was released. With no sales people or marketing to date, growth has been viral.   CEO, Luke Anear worked as a private investigator, servicing insurance companies. After witnessing the impact of workplace accidents, created SafetyCulture to help workers avoid accidents.   This latest round is in addition to $4M currently invested by Commercialisation Australia and Blackbird Ventures in 2013.  Anear says, “As a result of our relationship with Scott, we have employed several ex­Atlassian employees, and our biggest appointment to date is Anton Mazkovoi as VP of Engineering.”  Mazkovoi was Atlassian's fourth employee and went to university with Atlassian co­founders, Mike Cannon­Brookes and Scott Farquhar at University of NSW.   The latest investment will see SafetyCulture opening a Sydney engineering office in December, to be led by Mazkovoi and will continue to attract engineers who share the company’s passion for solving global problems with technology.   This is an exciting time for global technology solutions and with advisors such as Scott Farquhar guiding their strategy, SafetyCulture is able to scale and build a platform that can serve their global user base.  

Page 2: View Press Release - SafetyCulture · PDF fileAtlassian Founder leads $2M investment in to App Developer, SafetyCulture ... Mike Cannon­Brookes and Scott Farquhar at ... says Farquhar,

 “We never expected to see 47,000 inspections forms being shared in our public library, just as we didn't expect to see 10 million audits completed so soon. In the past ten months our team has significantly grown and we are now starting to see the results of our increased productivity.”  “From the moment I met Luke I was impressed with his vision and experience in both the safety industry and building apps” says Farquhar, “I was incredibly impressed with their word of mouth traction and it reminded me of Atlassian in the early days and makes me incredibly excited to be part of the next Australian success story.”  SafetyCulture are recruiting engineers, designers and product managers in Sydney and Townsville.   Contacts:   SafetyCulture ­ Blake Pelling, Marketing Co­ordinator 0414 784 858  Scott Farquhar Ruth Kamina Kapea EA to Scott Farquhar (CEO)  Dir Tel:  +61 2 9046 2878 Email:  [email protected]    [3 x image proofs and captions on pages to follow]    

Page 3: View Press Release - SafetyCulture · PDF fileAtlassian Founder leads $2M investment in to App Developer, SafetyCulture ... Mike Cannon­Brookes and Scott Farquhar at ... says Farquhar,

 Scott Farquhar speaking with SafetyCulture’s Townsville based engineering team  

Page 4: View Press Release - SafetyCulture · PDF fileAtlassian Founder leads $2M investment in to App Developer, SafetyCulture ... Mike Cannon­Brookes and Scott Farquhar at ... says Farquhar,

 Scott Farquhar [left] and Luke Anear, SafetyCulture founder and CEO [right]  

Page 5: View Press Release - SafetyCulture · PDF fileAtlassian Founder leads $2M investment in to App Developer, SafetyCulture ... Mike Cannon­Brookes and Scott Farquhar at ... says Farquhar,

 Scott Farquhar [left], Anton Mazkovoi [centre], Luke Anear [right]