vietnamese diet
TRANSCRIPT
Your sub-title here
Vietnamese on a diet - 61% consider themselves as “fat”
Survey information
• Survey about Vietnamese diet• Sample size: 349 samples• Respondent criteria: Male & female, 16-49 years old• Area: Nationwide• Conducted time: June 29th-July 3rd, 2015
Executive Summary
• 79% cares about their body shape, 53% thinks they are a bit fat
• More than 65% have experiences of going on a diet
• 3-5 kg is the most common weight to lose
• Stomach are the highest part of the body that people want to look themselve thinner
• Men go on a diet through exercises while women does through food controls
Respondent profile
53%47%
Gender
FemaleMale
16-1920-2425-2930-3435-3940-4445-49
22%23%
18%21%
6%7%
4%
Age
31%
20%
3%3%
44%
Area
Ho Chi MinhHanoi Da NangHai PhongOthers
8%
53%
27%
11%1%
Body shape awareness
Too fat A bit fat Normal A bit thin
Too thin
79% cares about their body shape, 53% thinks they are a bit fat
37%
42%
18%
2% 1%
Body shape attention
Extremely care CareAverage Don't care so muchDon't care at all
What is your perception about your body shape?
Have you ever made diet before?
Yes and I am do-ing it now
Yes although I do not do it now
No but I would like to do it
No and I would not do diet
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
29.70%
44.10%
26.30%
0.00%
25.60%
42.30%
32.10%
0.00%
Female Male
More than 65% have experiences of going on a diet
Why have you made a diet before?
Under order of a doctor
To be more popular
My friends families told me that I get too fat
Because I get fat
To make myself look more fashinable
To keep my good wealth
To wear the clothes that I like
To have more confidence in myself
4.80%
16.10%
21.00%
26.90%
32.30%
39.80%
44.10%
56.50%
8.50%
15.20%
12.20%
23.20%
21.30%
43.90%
28.00%
34.10%
Male Female
Women start going on a diet to have more confidence than men
How much would you like to lose weight now?
3-5 kg is the most common weight to lose
0-2 KG 3-5 KG 6-9 KG 10 KG and more
I am okay with the current weight
I would like to gain weight
21.40%
35.10%
13.40%
8.00%
12.60%9.40%
What body part do you want to lose weight most?
Arm
Hips
Legs
Cheek
Others
6.70%
70.70%
11.00%
17.10%
6.10%
6.70%
8.50%
3.00%
3.00%
12.20%
Male
Stomach are the highest part of the body that people want to look themselve thinner
Arm
Stomach
Hips
Thighs
Legs
Chin
Cheek
Neck
Ohers
I don't need to lose weight now
19.40%
82.30%
22.60%
46.20%
19.40%
6.50%
7.50%
4.30%
0.50%
3.80%
Female
How do you diet?
Jogg
ing
Food re
stricti
ons
Worko
ut
Take sp
ecial fo
od for d
iet
Supplement
Yoga
Esthe/ M
assag
e
Others
Follo
w instr
uction on diet a
ppsSa
una
43.00%41.90% 39.20%
30.60%
11.30% 10.80% 10.80%8.60% 6.50% 5.40%
46.30%
26.80%
45.70%
22.60%
9.80% 11.00%6.70%
11.60% 10.40% 9.10%
Female Male
Men go on a diet through exercises while women does through food controls
When you are on a diet, what food do you tend to eat more?
Fruits
Vegetables
Salad
Soup
Rice
Special food for diet
I don't do food restrictions
Noodles
Fish
Others
60.30%
56.60%
27.10%
26.60%
13.10%
9.10%
8.60%
7.70%
2.30%
3.70%
Fruits and vegetables are the most eaten for a diet
What is the information source of diet?
Beauty-related website are the most common, follwed by friends and traditonal medias
Beauty and health sites on the Internet
21%
Friends18%
Medias (TV, radio, magazine)15%
Facebook13%
Doctor9%
Videos (Youtube..)7%
Mobile applications 6%
Parents6%
Others3%
Store staff2%
Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data
Feel the insight of your targetaudience through online focusgroup of chatting.
You receive both of generic and deep information easily with affordable pricing.