Nokia Developer OpportunityReach and Monetize

Le Minh Tuan

Nokia Vietnam

May 19, 2012

1. The Opportunity2. Nokia Store: Largest POS3. Available Business Model4. Success is a partnership

Content

© Nokia 2011

We’re delivering on our strategy…

Great Products

Great Opportunities for Developers

Great Platforms

© Nokia 2011

The Opportunity

MP data plan selling tool box © Nokia 2011 / Secret

There are millions of subscribers not using mobile

Internet yet…

5

A tremendous opportunity

No mobile internet

���� High aspiration but massive constraints

No Mobile Phone

Has mobile Internet but not actively using it

Actively using mobile Internet

World’s population :7 billion.Graphic considers complete universe of Smart, feature and basic phones

MP data plan selling tool box © Nokia 2011 / Secret

In this space, most users are on prepaid and want Internet/web/apps

6

of every 5 phones sold worldwide in 2011 …

…more than 4 are activated in a prepaid scheme

and at least 3 are interested in Internet access/web/apps…

all devices with a price point between 150 USD and 40 USD

A tremendous opportunity

We are bringing the internet/apps to the next billion people

Nokia Internal Use Only

Nokia Provides you with the Industry Widest Reach at Global Scale

WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY

market share predicted by 2015

19.5%Devices in use, growing strong

800 M+

Nokia Internal Use Only

A portfolio of great products across price points for highly involved consumers

WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY

185MQt enabled devices

685MSeries 40 devices

Nokia Internal Use Only

Proven by strong and growing consumer engagement across platforms

WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY

8

6

42

02009 20112010

13+ Million Downloads/da

y10

2/3 1/3

• Average 12 app downloads/user/month

• Better engagement than Android 2012

13+

Nokia Internal Use Only© Nokia 2011 / Company confidential

Nokia Internal Use Only

13+Million

downloads daily,1/3rd by

Series 40

190+Countries, of which 90% in local language

350Developers with

apps that achieved

>1m downloads

80%traffic converts to a download

800+Million Nokia

Series 40 & QtDevices

in Market

50Markets with

billing from 150 operators

Nokia Store

World’s largest localized point of sales

Nokia Internal Use Only

Operator

Billing NOW

live in

Vietnam!

150operators with live

billing in 50 countries

190+markets to distribute

your app

100,000+apps on Nokia Store

Purchasing app has never been easier

Global price point:

1€ <-> 5000 VND2€ <-> 10000 VND3€ <-> 15000 VND

© Nokia 2011

Available Business Model

Free/Lite

© 2011 Nokia

Dalton the Awesome

• 3 Powers-Up

• 3 Locations

• Free

Dalton the Awesome Reloaded

• All Power-Ups

• All Locations

• Paid

Colorbox example with Dalton the Awesome on S60/S^3 Platforms

New ways to increase revenue of apps

© Nokia 2011

In-App PurchasingIntegrate payment events for try-then-buy up-sell, subscription business models, digital goods, & donations.

In-App AdvertisingMonetize apps with ads. Use your favorite ad solution to reach desired results

In-App Purchase: Multi-Purchase Solution

Available on Nokia Asha family, launchedOctober 26th 2011, and most Series 40phones going forward. Also available for Qt: Symbian^3/Anna/Belle

• 70/30 Revenue Share

• Operator Billing

• Easy way to sell digital content from within your app

- virtual goods, subscriptions, add-ons, new levels

• Convert free applications to paid ones by embedding try and buy

© Nokia 2011

© Nokia 2011

In-App Advertising

“Top publisher are generating 30k€-50k€ a month in Nokia Store with Inner-Active In-app advertising solution”--Roy Timor Rousso, VP Marketing, Inner-Active

€2

€8.5

0

2

4

6

8

10

2010 2015

Juniper Research

Monetize your app through ads – several solution providers available

© Nokia 2011

Since working with inneractive’s cross-platform and especiallyon Nokia Store, we have been witnessing ongoing & growingfigures with several of our applications. The fill rate and eCPMperformance makes us very happy to recommend inneractiveto all developers around. Make Money on your Free Apps withAds powered by Inneractive!

“

{Manish Mahajan , Founder & CEO} “Ad Requests Impressions Fill Rate Clicks CTR eCPM Net

76,885,951 59,597,673 78% 4,387,399 7.4% $1.10 $65,834.57

Success Study - Migital

Try & Buy

© Nokia 2011 / Company confidential

How to sell your content to end users using freemium model on S40 Legacy?

Why Flexion is an “Approved” T&B solution provider?

• 73 Countries – PSMS and Direct Operator Billing

• Global - Credit Card

Current Live Billing coverage

• Pricing options: pay-per-download & rental

• Real-time pricing with connected wrapperFlexible pricing

• wrapping service is fully automated and one single SKU can be deployed in multiple channels and countries

Fast to Market

• 9% conversion rates (download to purchase)*

• 12% Week on Week revenue growth since March 2011*Proven Solution

*Based on Pilot in Nokia Store

Flexion Operator billing Coverage (live in 73 markets)Albania Canada El Salvador Hong Kong Latvia Nigeria Serbia Thailand

Algeria Chile Estonia Hungary Lebanon Norway Singapore Thailand

Argentina Colombia Finland India Lithuania Peru Slovakia Netherlands

Australia Costa Rica France Indonesia Luxemburg Poland South Africa Turkey

Austria Czech Republic Germany Israel Macedonia Portugal Spain UK

Belgium Denmark Greece Italy Malaysia Romania Sweden Ukraine

Brazil Ecuador Guatemala Jordan Mexico Russia Switzerland Venezuela

Bulgaria Egypt Honduras Kazakhstan Morocco Saudi Arabia Taiwan Vietnam

© Nokia 2011 / Company confidential

Try and Buy in 2011 EA and Gameloft

Try and Buy in 2012 Only Selective Publishers

• Very Important Publishers• Co-marketing commitment

Wish to join, email your proposal totuan.le@nokia.com

Success is a partnership

Partnership with Mobifone & Vinaphone for Operator

Billing

10+ mil. downloads / month from Vietnam

Operator billing

2 x operators

(Vinaphone & MobiFone)

flat-rate revenue share

70%70%Operator BillingOperator BillingOperator BillingOperator BillingCredit Card BillingCredit Card BillingCredit Card BillingCredit Card Billing

NOKIA

NOKIA

Partnership with Top Universities

• 2011: 3 in the HCMC

• 2012: 2 in HN and 1 in Da Nang.

HUST PTIT DUT

MP data plan selling tool box © Nokia 2011 / Secret

From local to internationalLocal successful developer can take advantage of Nokia’s global reach and become a global success

Local developer support

NOKIA

Publishers Outreach

130+ developers

815+ applications

Technical training for local

developers

APCS HACKATHON 2012

© Nokia 2011

We help you succeed locallyLocal marketing support

* 4 local publishers has achieved 2+ million download

Supported by ONE Web Destination

Everything you need to spot and capitalize on opportunities in one place

Developer.nokia.com

In Vietnam:• Cooperation:

tuan.le@nokia.com• Technical support:

phong.cao@nokia.com

• http://www.facebook.com/#!/groups/viet.nok.dev/

Nokia = Your Business Opportunity Partner

WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY

HERO PRODUCT FAMILIES

MADE BETTER BY LOCAL ENGAGEMENT, EVERYWHERE

Revenue Tools ONE Distrubution Channel Development Tools

Local Business Modeling Support Local Payments

Local Marketing and Merchandizing Local technical support and hands-on training

Supported by ONE Web destination: Developer.nokia.com

Thank You.tuan.le@nokia.com