vietnam foodexpo 2015 post-show report · 2016. 6. 22. · 13-16 may 2015 | saigon exhibition &...

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13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT foodexpo.vn At the heart of Asia’s food inspiration

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Page 1: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam

POST-SHOW REPORT

foodexpo.vnAt the heart of Asia’s food inspiration

Page 2: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

THE BIGGEST EXHIBITION IN THE VIETNAM’S FOOD INDUSTRY

302EXHIBITORS

245Vietnamese

57overseas

19countriesterritories

500BOOTHS

10,000SQ.M

EXHIBITING SPACE

Page 3: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

COUNTRY OF HONOURThe Republic of Korea

Page 4: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

South Korea

EXHIBITORS PROFILE

Asia75%

Europe20.08%

America2.46%

Oceania2.46%

Top 5 countries/territories by exhibiting space

Japan Taiwan Indonesia Czech Republic

Page 5: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

16%

13%

12%18%

29%

7% 5%

Product sectors

Food Ingredients Seafood Fruits and Vegetables

Drinks Fine Food Food technologies

Others

Page 6: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

Vietnam Foodexpo 2015A PLACE-TO-BE FOR VIETNAM’S FOOD INDUSTRY

65.48% of exhibitors were PROCESSORS/MANUFACTURERS

TRADERS accounted for 29.25% of the total exhibitors

Page 7: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

An impressive record of VISITORS for the very first edition!

10,329Trade visitors

1,339 international visitors

from 33 countries/territories

Public visitors

VISITORS PROFILE

10,766

Page 8: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

Importers

21%

Wholesalers19%

Retailers/Agents29%

Manufacturers12%

Exporters9%

Trade Promotions5%

Government3%

Others2%

VISITORS BREAKDOWN BY BUSINESS CATEGORIES

48.60%

31.30%

21.40% 21%17.70%

20.50%

10.70%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

VISITORS BREAKDOWN BY PRODUCT INTERESTS

Fine Food Food Ingredients Fruits and vegetables

Drinks Seafood Food technologies

Others

Page 9: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

VISITORS BREAKDOWN BY INTERESTS

Establish contacts/Visit suppliers Place orders

Seek representatives Source technology

Gather information Evaluate show for Future Participation

Others

VISITORS BREAKDOWN BY ORIGINS

Asia74.3%

Europe10.7%

America5.2%

Oceania4.7%

Africa5.1%

Page 10: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

EXHIBITORS’ FEEDBACKGeneral impression of the Exhibition services:

Number of Exhibitors rating GOOD to EXCELLENT on their objective achievement capabilities through the Exhibition:

Creating/Improving brand recognition

Seeking for new buyers

Developing international contacts

Enhancing relationships with current customers

Entering new market

78.7%

Identifying trends in the industry

78.9%

68.6%

67.1%

66.7%

69.3%

rated “EXCELLENT”18.5%59.2%

rated “VERY GOOD”

Page 11: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

REMARKABLE CONCURRENT EVENTS

A great forum for foreign exhibitors and visitors to keep up to date with current local food trends, as well as with relevant policies on doing business with Vietnam in the Food & Beverages sector.

Vietnam International Food Industry Conference 2015 (Food Vietnam 2015)

Page 12: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

REMARKABLE CONCURRENT EVENTSBusiness Matching Forum between Vietnamese suppliers and foreign importers

Page 13: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

REMARKABLE CONCURRENT EVENTSSeminar and Business Matching between Vietnamese food suppliers and South Korean importers

Page 14: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

REMARKABLE CONCURRENT EVENTSSaigon International Cooking Contest

Page 15: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

See you at Vietnam Foodexpo 2016!

Page 16: Vietnam Foodexpo 2015 Post-Show Report · 2016. 6. 22. · 13-16 May 2015 | Saigon Exhibition & Convention Center, HCMC, Vietnam POST-SHOW REPORT At the heart of Asia’s food inspiration

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Vietnam Trade Promotion Agency (VIETRADE)

+84 4 39364792 ext 121+84 4 39369491

[email protected]; [email protected]

20 Ly Thuong Kiet St., Hoan Kiem Dist., Hanoi, Vietnam