vietnam |aiesec ftu hcmc | 1314 | national r&r application ilead 2014 | marketing and...
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AIESEC FTU HCMC
ILEAD 2014
MARCOM
AWARD
Glossary 1
LC FTU HCMMain
Promotion Campaign1/7-31/12
Global Citizen RecruitmentTime : 9-25/8
Result : 40 AFPromote Exchange Stories to motivate students
Global Citizen Asia RecruitmentTime : 10/9-1/10
Result : 90 AF
Based in Customer insights - Give Customer detailed information about projects and living cost
Co-operate with TMP and achieve high goals
Team Member RecruitmentTime : 10/8-5/9
Result : 268 AFWith target customer : Freshmen k52 in FTU HCMCEarly promotion compare to last yearUse the balloon imageClip about Aiesec Life
oGIP ProgramTime: 1/9-19/9
Result : 115 AF
Cultural Exchange DayTime : 5/12 – 5/1
Result : ~ 800 AFLive the world in 3D
Glossary 2
LC FTU HCMCIT Infrastructure
AIESEC FTU HCMC
Website
Lots of plug in installed
Well updated
Page view/Day: 200
Page view Dec: 7177
AIESEC FTU HCMC
Fanpage
No. Likes:July: 6364December:
8429
AIESEC High Fanpage
No. Likes:July: 1329
December: 1492
LC FTU HCMC Youtube and Flickr
Frequently updated and
well structured
Award Application Form
AIESEC FTU HCMC
AIESEC FTU HCMC
Marketing
External Communicatio
n
The ratio raised/AF of Exchange Program
oGCDP: 42/130 AF
oGIP: 26/115 AF
Branding
Relative Growth and absolute growth of exchange compare to last year
OVERALL GOAL ACHIEVEMENT - Winter (1.7-31.12)
2013 2012
Ra42 26
Ma15 18
Re29 26
Ma/Ra0.357142857 0.692307692
Ra/Ma1.933333333 1.444444444
AF PHASE 1 PHASE 2
GOAL 33 15
ACTUAL 92 25
Achivement 278.7879
166.6667
GOAL 8 5
ACTUAL 17 6
External Communication
Structured system of external communication channels
( For Website, FB fanpage KPI, please take a look at Glossary 2 and channel report )
Internal
Internal FB Group of
AIESEC FTU HCMC
AIESEC Times
Internal Communication Guildine
External
Website
Fanpage AIESEC FTU
HCMC
FanPage AIESEC High
Youtube FLickr
External Communication
The Relative Growth in terms of visitors of each communication channel
Data at last 6 months of 2013
External Communication
July
Augu
st
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
0100002000030000400005000060000700008000090000
100000
Fanpage AIESEC FTU HCMC
Facebook AIESEC FTU HCMC No. of total likes
Facebook AIESEC FTU HCMC Highest Reach
July
Augu
st
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
0
500
1000
1500
2000
2500
3000
Fanpage HIGH
Facebook AIESEC High No. of total likes
Facebook AIESEC High Highest Reach
Marketing
Branding
Branding
No. of Brand training: 3
Branding
29/9 : Communication Training for LC ( Happened In LCM September, 35 member joins ), content of training include:
Communication Training ( Educate LC about IN-EX Comm Rule)
AIESEC Brand – How to be a good AIESEC Promoter
Knowledge Management
19/10: Newbie Marketing Training
10/11: Gen 12th Communication training ( Same content with LC training)
Training with externals: 1
TGM Training (2 day training)
Branding
Internal Communication
Structured system of internal communication channels Internal Group
AIESEC
(clear structure and commonly
used by members)
AIESEC Times
(issued monthly offline version)
Internal communication
guildline
Internal Communication
The number of internal newsletter: 3
Internal Communication
AIESEC TIMES
Internal Communication
Aiesec times 9: ~ 35 offline readers in LCM 29/9 , 126 impression (issuu)
http://issuu.com/ftuhcmaiesec/docs/aiesec_times_september_2013
Aiesec times 10: ~ 60 offline version in LCM 3/11, 144 impression (issuu)
http://issuu.com/ftuhcmaiesec/docs/aiesec_times_september_2013
Aiesec times 12: ( online version)
Knowledge Management
Knowledge Management
Wiki is updated and well designedMarketing wiki is updated and well designed
No of Knowledge Management Training : 3 Training
Knowledge Management
29/9 : Communication Training for LC ( Happened In LCM September, 35 member joins ), content of training include:
Communication Training ( Educate LC about IN-EX Comm Rule)
AIESEC Brand – How to be a good AIESEC Promoter
Knowledge Management
19/10: Newbie Marketing Training ( Thorough Training)
10/11: Gen 12th Communication training ( Same content with LC training on 29/9)
Structured and frequently updated Wiki
Knowledge Management
1) Ensure Marketing HR ( now LC has strong capacity of Marketing members )
2) Better Marketing Materials
3) Better IT infrastructure ( built 1 website + 1 flick + Youtube )
4) Better Marketing strategies > more OGX AF Ex: TMP + GC cooperation => Good result
MAIN ACHIVEMENT