vietnam adnetwork opportunity - lava digital
DESCRIPTION
Vietnam Online Advertising 2012 seminar presentation, by Minh Nguyen, LAVA DigitalTRANSCRIPT
Opportunity for display ad network in Vietnam
Minh Nguyen
Co-Founder LAVA Ad Network
What?
Online Advertising Segments
Source: Smaato 2010
Source: Smaato 2010
Middleman?
Yes, but it’s MORE than that…
• TECHNOLOGY • DIGITAL USERS’ INSIGHTS BRING ADDED VALUE TO DISPLAY ADS FOR
ADVERTISERS & PUBLISHERS
How?
Data-mining and analytics
Display Ad Ecosystem: Evolution
Source: Adscentral.com
Source: Adscentral.com
A Look at US?
US Market: Ad Network Growth
2003: 06 mạng quảng cáo (trong danh sách top-50 Ad Focus – comScore) tiếp cận 31% người dùng trực tuyến của Mỹ; 2008: con số này là 26 mạng, với mức tiếp cận trung bình 59%.
VIETNAM CONTEXT
International Players Web and Mobile
6+
Local Players Web and Mobile
16+
MORE QUANTITY LESS QUALITY !!!
Current
• Visual Exposure Driven • Viewers being bothered • Similar offers • Price competition • Almost no targeting options
Coming Soon? • In-depth targeting options
– Socio-demographic – Behavioral – Re-targeting
• Differentiated products supported with more sophisticated technology on data-mining and analytics
• New members in the ad ecosystem: SSP, DSP, etc
CONSOLIDATED GROWTH MARKET
WITH IN-DEPTH OFFERS
