videoscape for cable · hfc network architecture enablers •multiscreen gateway •ip stbs...

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1

Videoscape for Cable Service Acceleration and Architecture Convergence

Horváth Róbert

2012 October 10

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

A Multi-screen Video

Experience

High Bandwidth for Next-gen

Services

Support an Increasing Variety of Services and Common Experiences –

At Any Time, Anywhere and on Any Device

Social TV

0

20

40

60

80

2000 2005 2010 2015 Exa

byte

s p

er

mo

nth

Managed and Unmanaged Devices


HFC

Network

Endpoints

Narrowcast

QAMs

Broadcast

QAMs

Access Network

DOCSIS

QAMs

DOCSIS

Eqpmt

Broadcast

Video

Resource Manager

SDV

Subscriber/Network

Control System

Mux/Splicer/

Clamper

VOD Streamer

Video Back Office

HeadEnd

HSD: Online

Video, VOIP

DNS PCMM

Voice G/Ws

Internet

PSTN

VOD

HeadEnd


HFC

Network

Endpoints

Narrowcast

QAMs

Broadcast

QAMs

Access Network

DOCSIS

QAMs

DOCSIS

Eqpmt

Broadcast

Video

Resource Manager

SDV

Subscriber/Network

Control System

Mux/Splicer/

Clamper

VOD Streamer

Video Back Office

HeadEnd

HSD: Online

Video, VOIP

DNS PCMM

Voice G/Ws

Internet

PSTN

VOD

HeadEnd

Service Silos

• Inefficient use of spectrum

• Insufficient IP bandwidth

• Costly migration

Challenges

Web VoD Live

Bare-metal Architecture

• Custom hardware

• Proprietary appliances

• Many locations

...Service Disabling

• Slow to FOA

• Slow to roll-out

Challenges

Fractured Worlds

• Managed QAM STBs

• Unmanaged PCs & tablets

• Truck rolls to install

and provision

• “Internet of Things”

Challenges


Exciting New Services Delivered at a Rapid Beat

• Internet speed and agility

• Integration expertise with Cisco Advanced Services

On an Open and Extensible Platform

• Virtualized and software-centric

• Cloud-scale, rapidly deployable

Transforming Installed Systems

• Evolution not revolution – no “fork lift” upgrade

• Progressive solution of each infrastructure problem

Minimizing CAPEX and OPEX

• Converging QAM and IP domains

• A joined-up architecture – no stranded services


Key Network Transitions

Head End

Virtualization

Many Devices

Cloud Client

IP

Transition

Network

New Services


Architecture Enablers

Head Ends Today Virtualized Head End

• DNCS, USRM & Videoscape converging on cloud

• Improved operations, cost & reliability

• Integrating QAM & IP

• Virtualized apps

• UCS Platforms

• Data Center architecture

• Software agility

• Regionalization

Broadcast Video

Subscriber/Network

Control System

Mux/Splicer/

Clamper

HSD: Online Video, VOIP

DNS PCMM

Voice G/Ws

Internet

PSTN

SDV

VOD Streamer VOD

Resource Manager Video Back Office



Access Network 2011 Converged Access Network

• Cisco is evolving access network, without forklift

• Doubling IP bandwidth every year, reclaiming analog spectrum

• Delivering universal QAMs supporting full spectrum per line card

• Reducing CapEx and OpEx of transition toward converged-IP network

• Bandwidth reclamation

• UBR10k CMTS with 3G60

• RFGW10 with DS384

• Universal QAM software

Narrowcast

QAMs

Broadcast

QAMs

DOCSIS

QAMs

DOCSIS

Eqpmt Universal

QAMs

DOCSIS

Eqpmt

Mo

re IP

0 MHz

850 MHz

0 MHz

850 MHz


Homes Today Converged Video Nets.

iPad/ iPhone/ Android Phone

HFC

Network


• Multiscreen gateway

• IP STBs

• Unmanaged clients

• Videoscape software

• Cisco is working with Cable to evolve the Home

• Gateways + distributed STBs + unmanaged clients

• Videoscape & Videoscape Conductor integrate the experience

HFC

Network

MoCA


Unmatched scale

across video

expertise,

technologies and

integration

capabilities

#1 Market Leadership in:

• IP video infrastructure

• IP Set-top Box

• IP video core

• CMTS

Cisco

#1 Market Leadership in:

• Content Security

• Set-top Box software

• Digital Video Recording

NDS


• Consistent, branded look and feel across all devices

• Brand experience

• Simple to use

• Consistent navigation paradigm

• Different look and feel


Media Suite

Videoscape Client Software

SaaS Offers

Unified CMS (Content Factory)

OTT CDN

Videoscape Conductor

Cisco Prime for Videoscape

Videoscape User Experience

Snowflake and EPG

3rd Party Apps

Videoscape IP and Hybrid STBs

On The Go In the Home

Managed and Unmanaged Devices

Multi-Screen Pay-TV Offers

Multi-screen Time Shift TV

Cloud DVR Infinite TV

OTT-in-a-Box Multi-screen Advertising

Follow Me

Unmanaged

Managed

User Generated

Live TV

Online VOD

OTA/Sat/Cable/IP

Client

Performance

Manager Provisioning Fulfillment Network Home

Workflow Control

Acquisition Suite

Origination

Suite

PowerVu and ROSA

Video Receivers, Encoders

DCM Gateway

Session and Resource Manager

User / Endpoint Manager

Alert Manager

Client Messaging

End to End Analytics

Back Office Adapters

Service / Policy Management

VDS Optimization Engine

VDS Origin Server

VDS Video Recorder

Videoscape Distribution Suite (VDS)

CDS Cache Service/Proximity

Routing

CDN Content Acquirer

VDS Service Manager

VDS Session Broker

CDN Federation

VDS Transparent Caching

VDS-IS Internet Streaming

VDS-TV Television

Cloud Network

Security Suite

Partner CA

PowerKEY CA

VideoGuard CA

Partner DRM

VideoGuard Connect DRM

Security

Shie

ld

Unified GW

OpenRG

Cable Satellite

xDSL FTTH 3G/4G WiFi

STB Ref. Platforms

Media Highway

HTML5 Engine

Pay TV Offers

Whole Home DVR

Network DVR

Linear IP Multicast Overlay

Unified Gateway

EPG Advertising

Linear Addressable Advertising

Advertising

Suite

Audience Measurement

Ad Decision Manager

Playlist Manager

Profile Manager

Partner Campaign

Managers

Store Front

EPG Catalog

Offer and Business Management

Discovery and Recommendations

Unified CMS

Catalog Management

Transcode Manager

Media Encapsulator

Media Processor

DCM MFP

ASR5K Mobile Video GW

ASR9K (Video Service Module)

uBR Modular CMTS

Multi-screen and Residential GWs

API Orchestration

Emerging Markets


Exciting New Services Delivered at a Rapid Beat • Internet speed and agility

• Integration expertise with Cisco Advanced Services

On an Open and Extensible Platform • Virtualized and software-centric

• Cloud-scale, rapidly deployable

Transforming Installed Systems • Evolution not revolution – no “fork lift” upgrade

• Progressive solution of each infrastructure problem

Minimizing CAPEX and OPEX • Converging QAM and IP domains

• A joined-up architecture – no stranded services


Thank you.

videoscape for cable · hfc network architecture enablers •multiscreen gateway •ip stbs...

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