PROJECT REPORT ON VIDEOCON

SUBMITTED TO:Dr.V.S.P.RAO

MADEBY:ARCHANAB.COM(H)V SEMESTERROLL NO.: 0311146

ACKNOWLEGMENT

It is really a matter of pleasure for me to get an opportunity to thank all the persons who contributed directly or indirectly for the successful completion of the project report VIDEOCON. First of all I am extremely thankful to my collegeSri Venkateshwara college for providing me with this opportunity and for all its cooperation and contribution. I also express my gratitude to my Project mentor and guide Prof. Dr. V SP Rao. I am highlythankful to our respected project guide for giving me the encouragement and freedom to conduct my project.I am also grateful to all my faculty members for their valuable guidance and suggestions for my entire study.I would also like to thank the VIDEOCON team for extending their valuable time and cooperation.

PREFACE

This project report attempts to bring under one cover the entire hard work and dedication put in by me in the completion of the project work on Customer services with reference to Videocon.I have expressed my experiences in my own simple way. I hope who goes through it will find it interesting and worth reading. All constructive feedback is cordially invited.

Table of contents

History of Videocon Introduction Videocon mission Marketing mix Innovation Research and development Swot analysis of Videocon

HISTORY OF VIDEOCON

HISTORY OF VIDEOCON IT IS AN INDIAN MULTINATIONAL COMPANY FOUNDER : NANDLAL MADHVLAL DHOOT

FOUNDED : 1985 The company used to deal in Consumer Electronics 1986 - INDIAS First superlative color television

1987- First to launch washing machines in India. IT had a monopoly in washing machines in 1990s. At that time Videocon enjoyed a market share of 60% 1991- Entered Refrigerators and coolers segment 1995- Started manufacturing Glass shells for CRT 1996- it ventured into Kitchen appliances and crude oil segment 1998- Started manufacturing Compressors & Compressor Motors

Introduction :VIDEOCON- EXPERIENCE THE CHANGE Videocon is a Consumer Electronics Industry fast changing innovation and technological development Videocon has tried its best to keep up with the changes.

Videocons mission: To make branded products & Increase consumer pull through constant innovation and technology up gradation.

Their famous motto or tagline YAHAN LIFE HAMESHA ON has been quite successful in creating a picture of fun and satisfaction in the minds of their customers..Also their new ad innovation chow mow created quite a buzz which was aimed at supporting environment and development of better products

Substance in the logo

MARKETING-MIX OF VIDEOCON

PRODUCTTheir products include: Refrigerators. Air-conditioners. Televisions. Washing machines Microwaves. Telecom industryPLACEHeadquarters in AURANGABAD ,MAHARASHTRA The group has 17 manufacturing site inINDIAand plants inCHINA,POLAND,ITALYandMEXICO Videocon exports consumer electronics and home appliances to markets in the Middle East andEurope, West Asia, America and South East Asia.DISTRIBUTION CHANNEL Strong dealer network Widest distribution network in India with more than 5000dealers Tie ups with many leading retailers Future group E-zone Electronics bazaar etc. Videocon has its own retail outlets known as DIGIWORLD

PROMOTION

PROMOTION STRATEGIES Changing of company logo. Logo planning with emphasis on global exposure. Innovative ad of chow mow(after Vodafone) Being open in using big events to increase salesWORLD CUP[d2h] and IPL [consumer products]IIFA[GSM services]. Using peoples fame to gain competitive advantage Shah Rukh Khan MS Dhoni Collaboration with loop mobile to avoid glitches

Festival Discounts

Hoardings

PRICE

InnovationReasons why Videocon has held strong market in televisions, distinguishing them from others: Nano-pix technology. 3D active shutter technology. Bluetooth enabled. Captured logo.Refrigerators are the hub of any kitchen and Videocon has done extremely well to explore this hub to increase their business. Their features include (Refrigerators): European auto cool technology. Anti-bacteria liner. Water-matic Digital sensi flow Vibrant colours. Developed new range of Direct Cool as well as Frost Free refrigerators like Eco cool, Eco cool Plus, Eco fresh, Deofresh, Nutricool, Nutricool Plus, Power cool.Videocon's Washing machine is placed 8th currently due to the following features: Front loaded. Top loaded. Semi-automatic.Their USPS:Do it yourselves.3 inbuilt programs-pre-wash, eco-wash,intensive wash technology.Body graphics.

Telecom market Introduction of Videocon into the newest market was the Telecom Industry which created quite a buzz. Launch of its 1stsim card took place on 7th april,2010 in the state of Tamil Nadu. Had a brief collaboration with loop mobile in the initial stages of launch.

Entertainment industry VIDEOCON D2H [direct2home service] was their latest product introduction. Videocon is one of the largest indian pay TV provider providing direct broadcast satellite service. Uses MPEG 4 with DVB S2 digital compression technology. Tag lineDIRECT HAI TOH CORRECT HAI The idea of Direct HaiToh Correct Haigave the common man also the knowledge of D2H services through its tagline. Making use of the public hold by naming Shah Rukh Khan and AbhishekBachchan as brand ambassadors. EXPENSES INVOLVED: 33crore deal for an 120sec commercial on Sony and 50crore deal for a 180sec commercial on Set max. Signing ambassadors for 35cr(4yr) and 48cr(5yr).

RESEARCH AND DEVELOPMENTRESEARCH AND DEVELPOMENT CENTRES located in Aurangabad , Gurgaon China R & D activities include:Market Trend analysis;Study Customers demands and changing needs; andDesign/Develop products suitable for Indian climatic conditions for Export market.The Company proposes the following R & D activities in near future: Continuous upgradation of technologies for better features, better quality and improved reliability for reduce/low prices; and Reducing the electricity consumption

MARKET SHARE OF VIDEOCON-IN MAY 2012

SWOT ANALYSIS OF VIDEOCON :

Large brand basket and product line. Widest distribution network in India with more than 5000dealers. One of the largest CPT manufacturer in the world. Strong base in the urban, semi-urban and rural markets. One of the largest manufacturers of television and its components with economies of scale and low cost. Massive production and R&D capabilities at geographically diverse locations. Very good after sales services

Conflict of Interest Between wide brand basket like LG and Samsung etc High cost on advertisements and promotions

To enter in new market. Launch products with new technology. New acquisitions and tie-ups. Growing Middle-Income Population.

CRT technology is losing its popularity due to entry of LCD, Plasma and LED TV. Entrance of globally recognized brands in India. Rapidly changing technology. Reduction in import duties. Stiff competition from big branded players like LG, Samsung and Haier