video workshop may20
DESCRIPTION
Mozilla Community Marketing: Firefox 3.5 launch video workshop by John Slater and Alix FranquetTRANSCRIPT
![Page 1: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/1.jpg)
Firefox 3.5Launch Team:
VideoWorkshop
May 20, 2009
Alix FranquetJohn Slater
![Page 2: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/2.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 2
Why Videos?
Great way to communicate whatMozilla is all about
![Page 3: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/3.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 3
Why Videos?
Open video is a keyfeature of Firefox 3.5
![Page 4: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/4.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 4
Why Videos?
Fun!
![Page 5: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/5.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 5
What Videos?
Highlight the Mozilla community:• Fastest Firefox
• Testimonials
• On the Street interviews
![Page 6: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/6.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 6
What Videos?
Showcase Firefox:• Screencasts
• Tour of Firefox 3.5
![Page 7: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/7.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 7
What Videos?
<your project here!>
![Page 8: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/8.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 8
Where Will the Videos Be?
http://www.mozilla.com/en-US/firefox/video/
![Page 9: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/9.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 9
Where Will the Videos Be?
http://www.spreadfirefox.com/
![Page 10: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/10.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 10
Where Will the Videos Be?
All over the web:• Facebook
• YouTube
• Vimeo
• DailyMotion
• etc
![Page 11: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/11.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 11
Fastest Firefox
![Page 12: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/12.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 12
What is Fastest Firefox?
• Big community marketingproject for Firefox 3.5
![Page 13: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/13.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 13
What is Fastest Firefox?
• Three videos from speedyworld record holders + one
community compilation video
![Page 14: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/14.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 14
Video Sneak Peak!
![Page 15: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/15.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 15
Fastest Firefox - Goals
• Show off Firefox 3.5’s speed
• Show off the Mozilla community
• Create buzz for 3.5 launch
![Page 16: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/16.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 16
Fastest Firefox - Timing
• Release initial video: June 1
• Release other two videos ~1week apart
• Release community video ~1week after 3.5 launch
![Page 17: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/17.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 17
Video Sneak Peak! (again)
![Page 18: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/18.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 18
Fastest Firefox: End of Video
![Page 19: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/19.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 19
Fastest Firefox: Landing Page
![Page 20: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/20.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 20
Fastest Firefox: Upload Page
![Page 21: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/21.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 21
Here’s Where You Come In
• Think of your fastest talent
• Film it in a 30 second video
• Go to www.fastestfirefox.comto upload it
![Page 22: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/22.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 22
What Will You Get?
• Everlasting fame & glory
• Satisfaction in helping Firefoxand the open web
• A Firefox 3.5 t-shirt! (if we useyour video)
![Page 23: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/23.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 23
![Page 24: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/24.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 24
My Firefox, My Words
Text and Video Testimonials:
• Why do you love Firefox?
• What’s your favorite switch story?
![Page 25: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/25.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 25
My Firefox, My Words
Examples:
Campus Reps“On the Street”
Mozilla BrazilCampus Party
![Page 26: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/26.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 26
My Firefox, My Words
Follow the project on Sfx:
http://www.spreadfirefox.com/myfirefoxmywords
![Page 27: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/27.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 27
Filming Tips
Tutorial:http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4
http://videos.mozilla.org/serv/marketing/MozVideoTutorial.ogg
Quick Tips:
Equipment Sound Lighting
Set up Askingquestions
MediaRelease
![Page 28: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/28.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 28
Technical Tips
• Always keep a high quality copy of yourvideo - we may ask you for it!
• Formats to submit: mp4/h264, mov, wmv
• We’ll take care of the Open Video encoding
![Page 29: Video Workshop May20](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54b9331f4a7959983b8b457a/html5/thumbnails/29.jpg)
Firefox 3.5 Launch Team: Video Workshop5/20/2009 29
What’s Next?
Fastest Firefox and Testimonials will be openfor submissions shortly - start filming!
Contact us:
• John Slater - [email protected] - irc: jslater
• Alix Franquet - [email protected] - irc: alix