video - visionary leadership through design thinking - denver startup week (dsw)
TRANSCRIPT
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VISIONARY LEADERSHIP THROUGH
DESIGN THINKINGDanny Sánchez
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TITLE SPONSORS
DESIGN TRACK SPONSORS
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UNITED STATES OF AMERICA
9 Cities4 States
Boulder, CODenver, COSheridan, WYJackson Hole, WYBozeman, MTBillings, MTLame Deer, MTAuburn, WASeattle, WA
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Digital Transformation Architects
App migration mCommerce SaaS Development
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1644 Platte St. 4th Floor Denver, CO 80202 720.504.3450 [email protected]
Digital Transformation Architects
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Industrial Design = Solving ProblemsSoftware Development
Marketing Mechanical Engineering
Business Models Medicine
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DESIGN = EMPATHY
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UX IS NOT… DESIGN THINKING IS NOT…
• graphic design • colors • pixels • photoshop • programming • content creating • customer support
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TIME TRAVEL
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Feudal Japan, 1600s
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Introducing The Master:
Miyamoto Musashi
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YOUWhy are you here today?
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Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
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“Engineers and Developers can’t forget what they know about their products. (…) You serve a faceless and nameless mistress…”
Andrew Doherty UX / Product Design @ Google
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DESIGN = EMPATHY
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SO, WHAT IS DESIGN THINKING?
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Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
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WHAT IS DESIGN THINKING?
A methodology for generating innovative solutions based on the real needs of people.
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Industrial Design = Solving ProblemsSoftware Development Marketing Mechanical Engineering Business Models
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WHAT’S NEEDED?
• Empathy • Teamwork • Prototyping • Attitude
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Case study: The Divine Divas
Marie Stopes International in Zambia (MSZ) William and Flora Hewlett Foundation
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Focus on the wants of users instead of the obvious approach.
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WE ALL ARE DESIGNERS
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Walkthrough
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WE ALL ARE DESIGNERS
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Empathize
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Define
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Ideate
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Prototype
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Test
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Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
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“Design is not a task, it’s a mindset; a lifestyle, a way…
THE WAY.”
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Sources and materials to learn more:
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Tim Brown CEO IDEO
ideo.com
ideo.org
designkit.org
https://itunes.apple.com/us/app/ideo-method-cards/id340233007?mt=8
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Donella Meadows
https://bfi.org/design-science/primer/places-intervene-system
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designwithintent.co.uk
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Institute of Design at Stanford
dschool.stanford.edu
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designthinking.es
Andrew Doherty Good UX designers must be prepared to fight medium.com/@andrewdoherty/good-ux-designers-must-be-prepared-to-fight-cbf758b10854#.ni6qahe0i
Rosie Allabarton CareerFoundry June 28, 2016 uxmag.com/articles/explaining-ux-design-to-your-team
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Digital Transformation Architects
THANK YOU!
www.dvmobile.io
WE ALL ARE DESIGNERS