video tüketiminin mobile evrimi - tümay asena, nokta
TRANSCRIPT
Billion people online
US time spent online (bn minutes)
Share of communication activity, UK
Global population (bn)Izlesene Mobile Video Views
5
4
3
2
1
0
1250
1000
750
500
250
0
8
7
6
5
4
3
2
1
0
1995 2000 2014 2020
June 2013 June 2014
People online
Mobile web
Photo messages
Phone calls
Growth to 2020
Smartphones
Mobile app
Messaging apps
EmailDesktop web
Social networks
2014
Source: ITU, a16z
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S. June 2013 - June 2014
Source: Ofcom
Source: Ofcom
Source: World Bank, GSMA, a16z
100%
75%
50%
25%
0%
Adults 12 to 15
Population Adults TV
audience
Literate
adults
Mobile Online
Pops
Smart
Phones
PCs Consumer
PCs
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
2012 2013 2014
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Breakfast time
6:00 am to
8:59 am
Day time
9:00 am to
5:30 pm
Peak
5:30 pm to
10:59 pm
Post peak
11:00 pm to
12:29 am
Night time
12:30 pm to
5:59 am
SleepAny media and communications
activity
Other activities
(Time awake but not undertaking
media / comms activities)
06:0
0
06:2
3
06:4
6
07:0
9
07:3
2
07:5
5
08:1
8
08:4
1
09:0
4
09:2
7
09:5
0
10:1
3
10:3
6
10:5
9
11:2
2
11:4
5
12:0
8
12:3
1
12:5
4
13:1
7
13:4
0
14:0
3
14:2
6
14:4
9
15:1
2
15:3
5
15:5
8
16:2
1
16:4
4
17:0
7
17:3
0
17:5
3
18:1
6
18:3
9
19:0
2
19:2
5
19:4
8
20:1
1
20:3
4
20:5
7
21:2
0
21:4
3
22:0
6
22:2
9
22:5
2
23:1
5
23:3
8
00:0
1
00:2
4
00:4
7
01:1
0
01:3
3
01:5
6
02:1
9
02:4
2
03:0
5
03:2
8
03:5
1
04:1
4
04:3
7
05:0
0
05:2
3
05:4
6
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