video storytelling to reach & influence today's traveler

Video Storytelling

Video StorytellingTO REACH AND INFLUENCE TODAYS TRAVELER

HalleyOBrienTWC, SnoCountry, [email protected] AuklandGoogle Travelgoogle.com/+ShaunAukland

Gregg BlanchardSlopeFillers, Ryan [email protected] role do you play in the video creation / marketing process?CREATEDISTRIB.AGENCYQHow much does your brand spend on video marketing each year?$0-10k$10-50k$100k+The Travel CycleVersion Well UseHYGIENEAlways on pull content.Designed for core audience.

HYGIENEVideo TypesGoogles H-H-H FrameworkHUBHUBScheduled push content.Designed for prime prospect.

HEROHEROLarge scale tent pole events.Designed for broad awareness.

Inform.7HYGIENEAlways on pull content.Designed for core audience.



Relate.8HYGIENEAlways on pull content.Designed for core audience.



Inspire.9HYGIENEHYGIENEpull + always on core audience

Video TypesGoogles H-H-H FrameworkHUBHUBpush + scheduledprime prospect

HEROHEROtent pole + eventsbroad awareness

HANDY REFERENCE AT THE BOTTOM OF EACH SLIDEDreamingHas ideas. No decision or intent to travel.DreamingStorytellingHUBHUBpush + scheduledprime prospect


HYGIENEHYGIENEpull + always on core audience

Its all about making a connection.HUBHUBpush + scheduledprime prospect



HUBHUBpush + scheduledprime prospect



Our best foot forward and the story we tell best.DreamingExecution & DistributionHUBHUBpush + scheduledprime prospect



California & OregonHUBHUBpush + scheduledprime prospect












Research & BookDecided to travel. Making it happen. Where may not be decided at first.Research & BookStorytellingHYGIENEHYGIENEpull + always on core audience



Stories can and should:

informfamiliarizecreate sense of comfortHYGIENEHYGIENEpull + always on core audience






The process is defined and expectations have been set.

Research & BookExecution & DistributionHYGIENEHYGIENEpull + always on core audience



Experience& ShareTraveling and telling others about your adventures.HYGIENEHYGIENEpull + always on core audience



Name up in lights.HYGIENEHYGIENEpull + always on core audience






Experience & ShareExecution & DistributionHYGIENEHYGIENEpull + always on core audience



Questions?~

HalleyOBrienTWC, SnoCountry, [email protected] AuklandGoogle Travelgoogle.com/+ShaunAukland

Gregg BlanchardSlopeFillers, Ryan [email protected]

video storytelling to reach & influence today's traveler

Technology

ryan solutionsslopefillersslopefillers

comshaun auklandgoogle

frameworkhubhubscheduled

pull content

research amp

hygienehygienepull

prime prospect

gregg blanchardslopefillers