video storytelling from concept to distribution
DESCRIPTION
BlogHer Food panel on video storytelling.TRANSCRIPT
INTENSIVE:Video Storytelling –
From Concept to Distribution
Video Storytelling – From Concept to Distribution
Instructor: Diana JohnsonEatingRichly.com@eatingrichly
Instructor: Eric JohnsonEatingRichly.com@wormeyman
Why video?
• Alternate revenue stream• Wider reach• Building Community
Brainstorming• Write 2-5 words per idea• Try to get at least 10 ideas• No right or wrong, just write it
down
Keys to telling stories through
video
Keys to telling stories through
video • Emotion
Keys to telling stories through
video • Emotion• Hook
Write a description:
• 2-3 sentences• What’s the hook?• What emotions or feelings do
you want to convey?
Asian Pork Belly Bean Soup
Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy
Asian Pork Belly Bean Soup
Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy
Hook: My toddler is explaining the recipe
Asian Pork Belly Bean Soup
Description: 15 month old Corban helps mom make Asian pork belly bean soup. Narrated from his perspective through voice over. We have fun, explore ingredients, laugh, and enjoy a family meal with Dad.
Write a description:
• 2-3 sentences• What’s the hook?• What emotions do you want to
convey?
Emotions/Feelings:
• Amazed• Amused• Anticipation• Calm• Cheerful• Concern• Curious• Delight• Determined• Disgust
• Energized• Excited• Gloomy• Hopeful• Horrified• Humored• Inspired• Joy• Love• Melancholic
• Passionate• Playful• Pleased• Satisfied• Sensual• Sweet• Thrilled• Tranquil• Warm• Yearning
Storyboarding and Scripting
Storyboarding and Scripting
• Don’t have to just start writing a complete script. Jot down ideas.
Asian Pork Belly Bean Soup
• Dad says beans magical fruit• Measuring and mixing spices• Playing with beans and star
anise• Onion safety goggles• Dance break• Family eating together
Storyboarding and Scripting
• Don’t have to just start writing a complete script. Jot down ideas.
• Start filling in the details.
Storyboarding and Scripting
• Don’t have to just start writing a complete script. Jot down ideas.
• Start filling in the details.• Create a shot list
Asian Pork Belly Bean Soup
• Walking into kitchen with Corban• Inspecting Pork Belly• Getting Spices (close up and wide)• Measuring spices (wide)• Pouring beans in crockpot• Pushing crockpot buttons• Dancing (wide)• Corban eating (close up and wide)• Family eating (wide)
Start writing:• Gather your thoughts• Think of shots that will convey
emotions or feelings• Think of lines you want to
include• Remember your hook
Technical Stuff:1. Camera2. Audio3. Lighting4. Editing5. Music6. Fonts7. Uploading
8. Copyright9. Audience
Building10.Engagement
Stats
Video Storytelling – From Concept to Distribution
Instructor: Diana JohnsonEatingRichly.com@eatingrichly
Instructor: Eric JohnsonEatingRichly.com@wormeyman