Is Video Production in the Cloud the next big thing in Saas & Live Streaming?Understanding the benefits of cloud based video production

Presentation OverviewIn this presentation, we will review the latest SaaS video production solutions from EasyLive and take a look at the approach industry leaders such as TeraDek, NewTek and vMix have approached IP based video production.

Definition of “Live Streaming”If you search wikipedia for “live streaming” you are directed to “Streaming Media” described as audio visual media presented to an end user while being delivered by a provider

Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider

Source - https://en.wikipedia.org/wiki/Streaming_media

Definition of a “SaaS”Software as a service (SaaS; pronounced /sæs/) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software". SaaS is typically accessed by users using a thin client via a web browser.

https://en.wikipedia.org/wiki/Software_as_a_service

Why would I want use video productions in the

cloud?

Let’s watch our review video on the next slide...

One other question.. I understand that there is device specific software to convert video to RTMP (i.e. VMIX, Wirecast, Wirecast go) but is there a cloud based option where I could stream regular video to a cloud based server to do this conversion?

Source: https://www.youtube.com/watch?v=svDh9VKXVWc

The Question we want to answer...

Let’s look at EasyLive firstThe ONLY solution I have found built from the cloud up….

Feature 1: Web Based Interface

Easy to access, cloud based interface. Your entire production can be managed from a regular web browser from anywhere in the world.

Imagine the possibilities...

Teams from around the world can access a live video production with detailed access levels and reporting for management.

Video Production

TeamSocial Media

Team

Post Production

TeamPartner / Joint Event Team

Feature 2: Overlays and Titles

The overlay capabilities for video production are what you would expect. The main benefit is sharing the capabilities with any user around the world.

Feature 3: Live Preview & Output

Just like professional video production software. You can work on your layout in preview before you make your changes live.

Feature 4: Instant recordings/publishing

Instant recordings can be made and saved to cloud… Even more interesting is the ability to publish video directly to your social media accounts instantly.

Feature 5: Video asset management

Complete control over recorded/uploaded videos. This includes a clip editor and playlist management all in the cloud! Apparently, the $39/month membership includes unlimited storage… (may change in the future)

Feature 6: Workflow management and redundancy

This feature is unique to cloud based video production. The ability to replace a main live stream in the event of an emergency with a back-up. This simply can’t be done with current hardware available on the market.

EasyLive Pricing is $39/month &

$.15/minute of streaming

When does cloud based video production make sense?

Pricing DetailsGoEasyLive - Includes 1 year subscription ($399) and $.15/minute fee.

Teradek - Includes 1 year subscription and one Teradek Vidu ($499).

vMix & Wirecast - Includes license for streaming but not PC/hardware

TriCaster Mini - Includes complete license and hardware package

Now businesses can get into professional live streaming at extremely low budgets with

almost zero upfront investment!

At roughly 40-50 hours of streaming GoEasyLive = the cost of vMix/Wirecast

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

What’s even better? You can now stream directly off PTZOptics cameras to places like YouTube Live, Facebook and EasyLive!

Facebook, Youtube, EasyLive and More...

The more hours you live stream the more likely you will save money using hardware...

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

Source: https://www.youtube.com/watch?v=svDh9VKXVWc

Initial comments about the pricing after our live show...

At 500 hours of streaming GoEasyLive = the cost of a TriCaster Mini

Rough pricing from GoEasyLive and public pricing from vMix, Wirecast, Teradek and NewTek

How Much Streaming do you plan to do?

1 Hours Per Week = 52 Hours Per Year

2 Hours Per Week = 102 Hours Per Year

5 Hours Per Week = 260 Hours Per Year

10 Hours Per Week = 520 Hours Per Year

25 Hours Per Week = 1300 Hours Per Year

50 Hours Per Week = 2,600 Hours Per Year

Casual Live Streaming

Serious Live Streaming

A look at the live streaming market

As live streaming becomes more accessible and affordable the market will enter the early majority. Some say that the current USA market has already entered the early majority.

What about multiple cameras? Will this triple my bandwidth?

When using multiple cameras EasyLive suggests the use of a video production software as a front-end switcher. While you can stream directly off each camera you can save bandwidth using a switcher.

EasyLive

Business Drivers!

Cost of Video Equipment

Value of Video Content

Massive Business Value Opportunity

Let’s look at xSplit & OBS

xSplit is an extremely easy to use video production software that starts at just $5/month!

These super affordable live streaming solutions can be used with EasyLive as front-end encoders...

Open Broadcast Software is completely free. With new plugins coming out all the time this software can get quite a lot done on a small budget.

Industries most popular streaming platforms

The industries most popular live streaming solutions are all hardware based in the sense that they require some type of hardware connected to the network in order to live stream to a CDN (Content Delivery Network). The benefits of a hardware solution are many… Local support for audio and video connections is the primary benefits along with long term investment savings from ownership. These solutions can be used with cloud based solutions such as EasyLive as a front-end delivery platform to provide camera switching and advanced video production capabilities. Allowing EasyLive to provide distribution to multiple CDNs, integration with cloud based networks and adding secure redundancy for mission critical live streams.

Let’s look at the rest of the market starting with the the NewTek NDI

NewTek NDI

1. Ultra-low latency live streaming protocol announced at NAB 2016

2. Now in use with over 1 million live stream productions!

3. Most likely winner of “low latency streaming standard” in the broadcast industry

NewTek NDI

Connecting IP based workflows in the most advanced live streaming and broadcast applications.

Watch our live recording about “NewTek NDI Playbook” to learn more about how this technology is being integrated in almost every major market vertical!

SIENNA NDI

SEINNA NDI provides the ability to extend the NewTek NDI protocol over the WAN or public internet!

Pricing we should expect is roughly $50/month. Mark Gilbert CTO mentioned on our live show that a BETA is ready and early 2017 release is expected.

TeraDek Core

The Teradek core is a new cloud based management system for live streamers using Teradek encoders.

You must have Teradek encoders to use this product!

Teradek Core Features1. Stream to multiple online video platforms at the same

time2. Video archive and management3. IP routing and configuration4. Integration with “Live Air” allowing video production

from Smart Phones

These features allow broadcasters to remotely deploy Teradek encoders anywhere in the world and manage their broadcast from a remote studio. I can’t wait to interview Jon and show off this amazing product!

Teradek Core Pricing

Keep in mind hardware encoders are required for each device used with the Teradek Core.

This product is really a cloud based video management platform for Teradek customers...

Sputnik Servers in the Cloud for video production management

Teradek Core Stream Status Monitoring

Full management details for each live stream…

As you can see management includes:

Encoders

Decoders

CDNs

And Groups

More Teradek Core Pictures

Conclusion

-I think cloud based video production is 1 years out from changing the entire industry the way we saw it happen in video conferencing… -EasyLive seems to be leading the pack with their SaaS platform.

Conclusion Continued

Even though Skype and GoToMeeting have been out for 10 + years it took a long time for SaaS (Software as a Service) video conferencing to outpace the hardware solutions on the market. The biggest trend we are seeing is “build your own” live streaming computers and complete systems. There are so many DIY projects going on where the tech guys want to get their hands dirty.

5 Professional Interviews… may tell...

PTZOptics has 5 professional interviews planned to discuss this topic

April 15th with Rudy Ellis CEO of Joicaster (interview here: https://www.youtube.com/watch?v=r_w1eiiGHQY)October 21st with NewTek (Hopefully CEO Andrew Cross)October 28th with Jon Landman of Teradek (Tentative)November 11th with Mark Gilbert CTO of Gallery SIENNA December 2nd with Philippe Laurent CEO of GoEasyLive.

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