video producer, nextivaimages.meclabs.com/sitefiles/summit-2017/s17+slides/...client testimonials...
TRANSCRIPT
Video Producer,Nextiva
5
• A unified communications platform, including cloud VOIP
• Over 150,000 customers, 500 employees and growing
• Scottsdale AZ-based Sales, Operations, Development, and Marketing
• Marketing team• 18-person team in house
• Customer and product marketing
• Web development
• Video production
Video Producer, Nextiva
8
Early Funnel Mid to Late Funnel Loyalty and Retention
Purchase
Discovery
Website Banners
In-depth Product
Client Testimonials
Sales Signature
UnsubscribeCustomer
Service Shout-outs
Anniversary
Product Demos and Support
Early Funnel Mid to Late Funnel Loyalty and Retention
Purchase
Discovery
Website Banners
In-depth Product
Client Testimonials
Sales Signature
UnsubscribeCustomer
Service Shout-outs
Anniversary
Product Demos and Support
Introducing• product and service
Fun videos perform much better • higher in funnel
Facebook • ❤️ new contentWe• ’ve been experimenting with GIFs on Facebook which have been outperforming photos and videos
Short videos • typically perform better 5 • second animated logo
Nextiva• brand search terms increased 17%
Early Funnel Mid to Late Funnel Loyalty and Retention
Purchase
Discovery
Website Banners
In-depth Product
Client Testimonials
Sales Signature
UnsubscribeCustomer
Service Shout-outs
Anniversary
Product Demos and Support
• Introduce more in-depth information about product/service
• Recurring characters increase clickthrough
• Sales signatures to develop and deepen prospect relationships
• Website banner videos to support key landing page messages
• Testimonials and customer profile videos for third-party credibility
Early Funnel Mid to Late Funnel Loyalty and Retention
Purchase
Discovery
Website Banners
In-depth Product
Client Testimonials
Sales Signature
UnsubscribeCustomer
Service Shout-outs
Anniversary
Product Demos and Support
Early Funnel Mid to Late Funnel Loyalty and Retention
Purchase
Discovery
Website Banners
In-depth Product
Client Testimonials
Sales Signature
UnsubscribeCustomer
Service Shout-outs
Anniversary
Product Demos and Support
Recruiting Loyalty and Retention
Hiring
Recruiting
ApplicationAppreciation
DaysAppreciation
DaysAppreciation
DaysAppreciation
Days
NexTV
Video gear
• Smartphone• Second phone can be used
as a microphone
• Laptop
• Entry level DSLRs
Lighting
• Off-camera lighting
• Windows are your friend
Editing
Use a computer•
Transferring files•Mac: • AirDrop, image capture
Windows: Windows Photo Gallery•
Backdrops
Savage paper•
• Shoot horizontally!
• Do not use digital zoom
• Use a tripod & mount
• Exposure lock
• Every good story has three acts• First Act: short introduction
• Second Act: content
• Third Act: CTA
• Start at the end• What is the goal/what should people be left feeling?
• Every aspect of the video should support the end goal
• Know your audience
• Tone• Music, verbiage, visuals etc…
Use your employees!•Step • 1: Ask around
Step • 2: Give notice before filming
Step • 3: Keep them comfortable
Step • 4: Make a killer video
Step • 5: Repeat
On• -camera talent is only as strong as the director
• Things may start off shaky
• Keep making videos
• Learn from mistakes
• Upgrade equipment as needed• Don’t go crazy out of the gate
• Start small & build up
• Online tutorials• YouTube & Lynda.com
Nextiva YouTube
1,040 subscribers
1,398,333 views
Nextiva Cares YouTube
1,284 videos
27,801 views
Don1. ’t create to go viral
Create videos that 2.genuinely help people
Create 3. often
Have 4. fun!
Roundtable
Video Producer,Nextiva
Max Anderson, Nextiva