Video Media Center (VMC 1000™)

Turn communications into content

Consumer experience is driving demand for expanded video use in enterprise You Tube, TIVO

Video content increasingly part of enterprise communications Recording and streaming video conferences HR compliance training Technical and procedural training Sales and Marketing video content

Video content proliferation on the network Added via email, desktops, mobile handsets, PDAs,

servers, traditional archives

Video Content Management Business Drivers

Content Creation and Capture

Storage/Archiving & Security

Management

Measure ROI

Compliance

Enterprise Video Challenges

“By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.”

- Gartner, 2006

Polycom Video Media Center TM

Integrates Videoconferencing with Video Content Management

Single secure repository for video content

Centralized tracking of video across users, content, and subject

Streamlines the video content lifecycle from creation to delivery

Leverage

Protect

Manage

Video Content Life Cycle: Creation to Delivery

Protect LeverageManage

Live Streaming &Video on DemandCreate

Publish &Access

Reporting Capture

Polycom RSS 2000

Polycom endpoints

Polycom VMC 1000

Protect meeting content and elevate to asset

Benefits

• Leverage existing video infrastructure in content

creation

• Simplify and streamline creation to delivery process

and remove the many moving parts

RSS 2000 Video Media Center

Create video with the RSS 2000 and Polycom endpoint Record from any video endpoint to create content RSS 2000 records individual, point-to-point or multipoint video calls

VMC 1000 captures events from RSS 2000 - both live and

recorded

Leverage

Manage

Protect

Manage the process

Edit and publish captured content onto

customizable web portal Post-event editing -Trim footage, Chaptering,

Captioning

Manage access to video content Flexible - Available to “all” or specific people Content organizational structure secured by

access control Search on key words, results based on

accessibility of content

Report on viewership, who’s watched what,

Benefits

• Maximize effectiveness of information delivery

• Ensure security of content through access control• Measure effectiveness of launches and other program roll outs

LeverageProtect

Manage

when and for how long

Reporting & Monitoring

Status controls – know if a live call is going on

Attendance report during the live broadcast

Comprehensive and consolidated reporting

with pre-canned reports

• Program summary report• Media viewing report• Viewer activity report• Program popularity report• Resource bin storage support

Benefits• Track viewership – # of attendees, length of viewing

duration• Verify employee/organizational compliance• Measure effectiveness of launches and other program roll

outs

LeverageProtect

Manage

Leverage video to communicate more effectively

Live Streaming

Real time streaming of video and rich media together

Global scalability

Video on Demand View recorded streams

Up to 1,000 unicast streams

Available 24x7

Benefits

• Broadcast to as wide or narrow an audience as required

•Mobility and flexibility with VoDs viewable at any time

•Easily view from any web browser

Protect

Manage

Leverage

Polycom Video Production

Easily create video content using existing interfaces

Leverage existing video cameras and codecs

Enable targeted video communications from creation to

receipt

1) Self record using video conferencing endpoint

2) Automatic Archive of RSS 2000 recording onto VMC 10003) Package and Publish video content

4) Receive VoD or by live streaming

RSS 2000 Video Media Center

Scalable Real-time Video Communications

Video conferencing for participants requiring interactive sessions

Live streaming for participants requiring information only

Video Media Center

Polycom RMX 2000

Conference inProgress

Web Streaming to Thousandsof Non-active

ParticipantsInteractiveParticipants

RSS 2000

Line of Business Applications

C-Level

• New hire training• Employee communications• Compliance

HR

• Communicating organizational strategy• Enabling consistent employee communications• Sharing knowledge internally

• Producing product demos, sales tools• Product launch• Sales force training, global sales events

Marketing &Sales

OtherLOBs

• Customer Service: Video self service desks, video user guides

• Research and Development: Capture and retain intellectual property

Vertical Market Applications

•Archived lectures•Distance learning

HigherEd

•Grand Rounds•Record live interaction between physician and patient•HIPAA compliance

HealthCare

•Archive town hall, public meetings•Deliver internal government communicationsGov’t

•Archive research meetings for FDA compliance•Geographically dispersed research teamsPharma

Extend your video communications with the Polycom Video Media Center

Streamlines the video content lifecycle from creation to delivery

Single platform for all video in the enterprise Compliance, Corp Communication, Customer Service, Sales,

Training, and more

Leverages video conferencing infrastructure• Cost-effectively streamlines content creation process• Faster ROI for video conferencing system investments

Scalable real-time communications• Combine streaming and video conferencing to achieve mass

scale

Thank you!