video marketing trends and ideas
TRANSCRIPT
VIDEOMARKETING
2016's
trends and ideas
CASESTUDIES &TESTIMONIALS
#1
'It has been proven that otherpeople are more trusting of a nonbiased outside source than acompany employee'Syndacast
Capture genuine feedback from happy customersand create short video case studies.
Provide insight; discover why and how they chose to work with your company.Deploy content across all platforms for maximum coverage.
#2
VIDEO THROUGHOUT THE SALES FUNNEL
'60% OF ALL AUDIENCE AREVISUAL LEARNERS'
Codefuel
Keep target audiences on the hook throughrelevant and appropriate content,before, during and after the sale.
#3
PRODUCTDEMONSTRATOR VIDEOS
'Shoppers who view productvideos are twice as likely topurchase than nonviewers .'Adobe
Providing potential customers with informative videosand animation, will make it easier for them to both
understand and buy your products or services.
#4
CUSTOMER INSIGHT &CONVERSATIONS
'Those who use video aregrowing 49% quicker than
those that don't.' Aberdeen Group
Start a dialogue with your customersand social networks. What are thehot trends and burning topics thatwould stimulate conversation anddrive 'social shares'?
#5 EVENTCAPTURE
'In July 2015, Periscopeusers were watching 40years' worth of videosevery day.' Periscope
Video streaming via social networks is one of thisyears hottest trends. What events could you
broadcast in order to build newaudiences and followers?
#6
INTERACTIVEVIDEO
'By 2017, 74% of all internet traffic will be video.' Syndacast
It is now possible to create interactivejourneys through videoand animation. Using intuitive links andadditional layers of information, youraudiences can easily navigate throughcontent and discover what they need.
#7
SHORTFORMVIDEO
'Video on mobile is up a whopping844% since 2012.' Ooyala
Take advantage of the plethora of free socialnetworks available by developing a multi-
platform Video Marketing approach. Successfulcampaigns will deploy a variety of contentdesigned for each popular social channel.
#8
TOP TIPS AND'HOW TO' VIDEOS
'YouTube accounts for over28% of all Google searches.'
In a recent study, 'how to videos'were rated as one of the mosteffective forms of video content.Develop a branded YouTube channelwhich helps customers better engagewith your products and services. Usea professional production company toensure quality levels are high.
#9
MEET THETEAM
'Sites with video have an extra twominutes dwell time compared tothose that don’t.' Reelnreel.com
Your 'about us' page is likely to beone of your most visited websitepages. This is the ideal place to
introduce your team to prospectivecustomers. Let them meet the team
and put a face to the name beforeyou meet in person.
#10VIDEO WITHINAUTOMATIONPROGRAMS
78% of people watch videosonline every week.'
Forbes
Software which tracks a website viewer's behaviour andpositions appropriate adverts, is now a reality. Ride this wave
of technology and seek to deploy video content withintargeted online marketing. Like it or not, the timely integation
of relevant video, as we surf the web, will become anincreasingly prevalent online 'interruption'.
