video marketing for self-storage: get real online
DESCRIPTION
TRANSCRIPT
Video Marketing for Self-Storage:Get Real Online
Rachel Greenfield, Marketing Analyst
YouTube culture sells.
Evian + Dancing Baby AT&T + Cats
Kia + Hamsters + RobotsSprint Android + …Cats
http://www.youtube.com/watch?v=2HrQbjPjbBA
Self-storage is entertaining. Really.
“Toby Jones’ Big Ass Truck Rental and Storage” meme
Rainn Wilson in “Self Storage”
“Esposito” full-length movie “Self Storage” web TV series
Local focus + REAL humor = win.• Be in on the joke.• Find gray area between
realness and rigid professionalism.
http://www.youtube.com/watch?v=_cj2KAy2QS8
Video made blenders interesting.
“We have definitely felt an impact in sales.”—Tom Dickson, Blendtec founder and star of Will It Blend?
Video lives and works everywhere.– Share on website, blog, social, directories– Viewers experience your business– Add value through education
• Potential tenants find you in search:
The Welcome Video– Tour &/or how-to– Focus on experience
over self-promo– Write, practice script– Remember CTA
Creativity is hard. Being you isn’t.
http://www.youtube.com/watch?v=zdSGTCTnd0Q
ACTION!Anything that
shoots videoTripod (?)Microphone (?)
Done.
Editing makes your vision real.
Listen up!
♬ Ignore copyright laws, and YouTube may silence you. ♬
http://www.youtube.com/watch?v=Fc1aK_sH278
Distribution: Win those eyeballs.
• Upload to YouTube, Vimeo, Funny Or Die• Send the right signals to Google embed and crosslink
Self-storage video SEO is a largely untapped opportunity. Be the first or best in your geo.
Promotion: Social share, etc.
Ask your network to share videos.
•Staff friends and family
•Local organizations
•Local bloggers/reporters
•Industry peers
•Current tenants
Does it work? Tracking + Analytics
• Exclusive promo• Unique phone #
• Call tracking• http://callfire.com
• Unique URL path• Google Analytics
• Advanced tracking• http://wistia.com
Fun ideas for the road.• User-generated content: Have
customers send in videos• Hold contests for the best idea• Poke fun at the mundane, make it
interesting: “Eye in the sky”• When in doubt cute animals
Bye!
701 Brazos St., Suite 700Austin, TX 78701
Direct: (954) [email protected]
Video resources: http://blog.sparefoot.com/video