Video & Inbound Marketing

These slides are up at www.rebeccacorliss.com

Three HubSpot Case Studies

Nice to Meet You

Rebecca CorlissInbound Marketing Manager

HubSpot

Twitter: @repcor

2

What’s HubSpot?

• Founded in July 2006; grew out of research at MIT

• Sells inbound marketing software

• 2,300+ customers; 130+ employees

3

Traditional Marketing = Outbound

4

Inbound Marketing

5

6

What Is Inbound Marketing?

Leads

Website Visitors

Customers

Video Budget vs. Brains

Agenda

Case Study 1: Viral Video

Case Study 2: Webinar

Case Study 3: Video Podcast

8

Case Study 1: “Viral” Video

“You Oughta Know

Inbound Marketing”

9

Goals of the Video

1. Teach inbound marketing

2. Build links into HubSpot.com

3. Drive traffic to HubSpot.com

4. Increase organic search traffic

"inbound marketing”

10

View Video

11

Launch Video

Tools

12

Create• GarageBand

• JVC Camera*

• iMovie*

Promote• YouTube

• Blog

• Social Media (Digg, Reddit, Twitter, Facebook, StumbleUpon)

Results I

40,000 views in seven days

“Inbound marketing” search traffic

increased by 100%

13

Results II

8 thousand blog post views

Over 50 different blogs wrote about

the video

14

Unexpected Results

The video built company morale and

helped sales reps sell.

15

Case Study 2: Webinar

“How to Monitor Your Social Media Presence in 10

Minutes a Day”

16

Webinar Process

17

Tools I

Create• PPT

• HubSpot

• Vcall*

• Headset & Phone

• Camtasia

• Microphone

• Brightcove (Formally Blip.tv)

• Media API & iTunes

18

Tools II

Promote• Organic Email/Prospect Lists

• Share Links

• Inbound Marketers LinkedIn Group

• @HubSpot (and personal Twitter accounts)

• HubSpot Fan Page

• Blog CTAs

• HubSpot Homepage

19

Lead Generation

20

Lead Results

Webinar Registrants: 10,000+

Recording Registrants: 450 (in 9 days)Live Attendees: 3,500

Recorded Viewers: 1,650

Leads: 10,450+

21

Case Study 3: HubSpot TV

22

Live every Friday at 4:00pm at www.hubspot.tv

Tools

Create• Canon GL2

• Lavalier Mics

• LiveStream.com

• iMovie

• Blip.tv & iTunes

• Blog

• Twitter

23

Results

Live Viewers: 60 – 100 / episode

iTunes Viewers: 1,500 – 2,000 / episode

Drives …

Blog Visitors

Blog Subscribers

24

Other Results

Builds company culture and tradition

Increases exposure within tech and

marketing community

Helps build relationships

25

Final Thoughts: I Love Video

Thanks! Questions?

27

Rebecca CorlissTwitter: @repcor

Blog: www.rebeccacorliss.com

HubSpot

Website: www.HubSpot.com

Blog: http://blog.hubspot.com