video games industry overview. moi? phd – games and ai @ nu humanities/art background @ u of c 5...
Post on 19-Dec-2015
222 views
TRANSCRIPT
![Page 1: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/1.jpg)
Video Games
Industry Overview
![Page 2: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/2.jpg)
Moi?
PhD – Games and AI @ NU Humanities/Art Background @ U of C
5 years working with Game Developers Conference International Game Developers Assoc.
Academic Outreach Game Studies Curriculum
![Page 3: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/3.jpg)
Moi, aussi.
Other work: Animate Arts at Northwestern Game Design & Tuning Workshop Experimental Gameplay Workshop AAAI Games Workshops Indie Game Jam Misc. Travel & Conferences
![Page 4: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/4.jpg)
Talk Overview
Industry Background Industry Overview Trends & Highlights Issues & Opportunities Wrapping up
![Page 5: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/5.jpg)
Industry Background
![Page 6: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/6.jpg)
Development Snapshot
1999 3-5 people 12-18 months $100k->$400k Many games had
little marketing $$
2003 20-100+ people 15-30+ months $2million -> $10m+ Any game done will
have real marketing
![Page 7: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/7.jpg)
Publishing Snapshot
Publishers Pay for development Own the IP Market and Sell Move boxes to retail Handle QA and CS Focus test Manage many projects
Developers Build all content Build all technology Large dedicated team Often on milestones Some internal QA
… with many exceptions
![Page 8: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/8.jpg)
Market Snapshot A
Overall ~20 publishers, 700+ development groups ~1200 new titles on PC and Console in ’02 “$12b software sales” in ’02 35% aggregate revenue growth in ’02
Games & Platforms EverQuest: ~400,000 subscribers Game Boy: over 100 million total Sony: 70 million+ shipped consoles by 2003
![Page 9: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/9.jpg)
Market Snapshot B
NOT as big as Hollywood 2002 US domestic game sales: $5.5 billion 2002 US domestic box office: $9.1 billion
2002 US Leisure/Ent. Book Sales: $9.5 billion 2002 US Music Sales: $12.2 billion 2001 NAB/TVB US ad revenue: $54.4 billion
We are still a niche medium 2002 US domestic games units: 162.7 million 2992 US domestic movie tix: 1.9 BILLION
![Page 10: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/10.jpg)
Lots to figure out!
Competing visions about what is happening, and why.
Big picture thinking is hazy.
Generally reactive, not proactive
![Page 11: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/11.jpg)
Industry Overview
![Page 12: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/12.jpg)
Hot topics?
Publishers Managing Risk “Mass Market” Penetration Innovation and Technology Mobile and Social gaming
![Page 13: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/13.jpg)
The current “vibe”
Conservative Times Projects: larger and more expensive New Technology: threatens stability
of established development practices Evaluation: What makes a game
successful?
![Page 14: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/14.jpg)
Projects
Platform Choice Team Size/Capabilities Genre/Market Original IP or Sequel
How to Differentiate?
![Page 15: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/15.jpg)
Technology
New or Leveraged Original or Licensed Network/Community requirements Which bangs and whistles
Long-term strategies and goals?
![Page 16: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/16.jpg)
Evaluation
Who is buying? Why? What? Who are we ignoring?
How can we grow our market?
![Page 17: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/17.jpg)
Trends & Highlights
![Page 18: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/18.jpg)
Quality is up!
Everything looks pretty spectacular PC games are still selling Online = on line! Interesting console games get press
Katamari Damacy!
![Page 19: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/19.jpg)
New Ideas Emerging
Selling stuff Steam Online Console
Making stuff Content Creation
Design Episodic games Simulation and procedural animation
![Page 20: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/20.jpg)
Good news?
Despite glitches, games are selling. Particularly:
Racing games Sports games Shooters (WWII & SciFi) Sims
![Page 21: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/21.jpg)
Bad news?
Christmas Crunch Which to buy? How many to buy? When to buy?
Top 10 titles more competitive Good or bad...
... depending on who you are
![Page 22: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/22.jpg)
Issues & Opportunities
![Page 23: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/23.jpg)
A friend of mine says...
Kim Pallister (Intel) CES 2005 Same basic points! Summary follows...
![Page 24: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/24.jpg)
Biz Stuff
Consolidation Collapse of vertical model Expanded “channels”, increased
market share Geoffrey Moore's “Crossing the
Chasm” and “Inside the Tornado”
![Page 25: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/25.jpg)
Parallelism
Already happening multi-threading streaming architectures Xbox2,PS3, PC: converging on a hybrid
PC's already there (CPU + GPU). “this will be the most challenging
transition facing the game development community since the move from 2D to 3D.”
![Page 26: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/26.jpg)
Mobile Games
What is a “mobile game”? Platform strengths Limitations New audiences New “verbs” or “memes”?
![Page 27: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/27.jpg)
Asia
300M+ broadband over 4-5 years. not just a new segment –
“potentially THE BIGGEST SEGMENT of players so far”
Huge impact on all fronts
![Page 28: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/28.jpg)
Beyond Graphics
“Great Game Graphics – Who Cares?”
Physics and Simulation Puppets -> Actors
![Page 29: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/29.jpg)
I’ve been noticing...
GameTech 2004 Tech directors, graphics folks Common issues and strategies Issues anyone can learn from
![Page 30: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/30.jpg)
Innovation = expensive
Tool chains Design Communication Management
![Page 31: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/31.jpg)
Research = expensive
Small games, small audiences Marketing and sales What a flop teaches us
Tomb Raider: AOD Prince of Persia I and II
![Page 32: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/32.jpg)
Simple things
Animation blending Agent Coordination Application of simple models
Lanchester’s law Planning
![Page 33: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/33.jpg)
Players become producers
Player communities and mods Asia and Outsourcing Game studies and Game Design ??
![Page 34: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/34.jpg)
Diversity = key
New ideas Better ears Better eyes
Quality of Life
![Page 35: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/35.jpg)
Wrapping up
![Page 36: Video Games Industry Overview. Moi? PhD – Games and AI @ NU Humanities/Art Background @ U of C 5 years working with Game Developers Conference International](https://reader030.vdocuments.mx/reader030/viewer/2022032800/56649d395503460f94a137f0/html5/thumbnails/36.jpg)
Lots of hard problems
Biz: Long-term vision needed Marketing: Plenty of room to grow Startup: DIY hard, but still possible Design: Innovation will be key Mgmt: increasingly important