ideo messaging service (VMS) is the recent development in mobile technology that enables its users to do video messaging and video blogging

through mobile phone. It is developed on the lines of the technology of SMS and MMS but comprises of numerous add-on features that provide it an edge over the previous forms of mobile messaging. VMS is fast and simple to use, as its menu is also similar to the menu of text messages.

Video messaging service is a Smartphone app that can be downloaded free from the Android Market and App Store. Wi-Fi connection enables free exchange of video content making VMS an affordable Smartphone app for its users. VMS supports up to 5 minutes of video content.

Video Blogging using VMS

Video messaging service users can access, create, and upload new videos on video blogs directly from their mobile phone using VMS. This means that VMS is likely to bring an upsurge in video blogging. A blogger can create and upload a new video at anytime with a mobile phone making it easy to update the blog more regularly. This retains the interest of subscribers along with attracting new subscribers and more traffic towards the blog.

Video blogs can also be used for commercial use. Enterprises can utilize their official blogs for reaching out to the target clients for the promotion of their product, brand, or service and even informing about the same.

Celebrity Video Blogs

Video blogs for celebrities can be a lucrative means for the fans and celebrities to get in touch with each other. VMS facilitates an interactive form of video blogging in which the subscribers can also reply to the videos posted by the blogger and vice versa.

Celebrity blogs can be useful for publicity as well in which the celebrity can inform the fans about an upcoming book, movie, album, or tour through the video blog. In addition to this, video blogs can also be useful for celebrities to know the feedback of the fans. Video blogging with VMS can help fans know their favorite celebrities better and even catch their behind the scenes videos by simply subscribing to their video blog.

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Other Prominent Features of VMS

Privacy

VMS content is not stored on the phone and stored centrally to ensure the safety of the video content in case of loss or damage to the phone. Moreover, in case of access to the phone by someone other than the user, he/ she will not be able to access the user’s VMS content as it can only be accessed by using the personal identification number given to every user. This also implies that the user can access the VMS menu through any phone.

Mass Distribution

Video messaging service also facilitates mass distribution of VMS, which is fast and cost-effective. This feature can be exceptionally lucrative for commercial benefits of VMS for marketing and advertising sector. Video messaging service can be used for promotion or launch of a product or service by reaching the potential and present customers on their phone through video SMS or banner advertisements in distributed content.

Keywords: VMS, video blogging, video messaging service

About the Author

Video messaging service facilitates its subscribers to do video blogging in addition to video messaging through mobile phone. VMS is a free app for Smartphone users that is user-friendly and cost-effective.