video basics zettl. chapter 1 the production process –a good producer triple-checks everything
TRANSCRIPT
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Video Basics
Zettl
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Chapter 1
• The Production Process
– A good producer triple-checks everything.
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Chapter 1
• Production processes
– Preproduction– Production– Postproduction
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Chapter 1
• Preproduction– Production of ALL production details– Initial idea– Define the audience– Select people & equipment
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Chapter 1
• Production– Actual activities in which an event is
videotaped/televised.
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Chapter 1
• Postproduction– Any production activity that occurs after
the production. Usually refers to either editing videotape or audio sweetening.
– You select the best production pieces and assemble them into a coherent whole.
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Chapter 1
• Effect-to-Cause Production Model– What you want viewers to lean, feel, do– Basic program idea– Defined effect on the viewer– Medium requirements – equipment,
people, facilities– Evaluating the actual effect on viewer
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Chapter 1
Effect-to-Cause Model
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Chapter 1
• Defined Process Message– Describes the desired effect of the
program on the viewer.
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Chapter 1
• Process Message
– The message actually received by the viewer in the process of watching a video program.
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Chapter 1
• Medium Requirements– Content Elements
• Defined process message• Audience analysis• script
– Production Elements• Equipment (cameras, lights, microphones, tape, etc.)
– People• Talent• Crew
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Chapter 1
• Script– Written document that interprets the
show idea into what the viewers should actually see and hear.
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Chapter 1
• Medium Requirements
– All personnel, equipment, and facilities needed for a production, as well as budgets, schedules, and the various production phases.
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Chapter 1
• Demographic Profile– Data – age, income, education level,
employment, etc.– Used to help identify a target audience.
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Chapter 1
• Psychographic Data– Information about a target audience’s
general lifestyle. – What they buy, watch on TV, books they
read, cars they drive, clothes they wear, music they listen to, etc.
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Chapter 1
• Actual Process Message– The real effect of the program on the
viewer.
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Chapter 1
• Generating Ideas
– Clustering– Brainstorming
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Chapter 1
• Clustering– Word association– Free flowing – usually solitary activity– Look for clusters– Springboard to production ideas– Exercise – You are producing a program
on education. Write the word STUDENT.
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Chapter 1
• Brainstorming– Group activity– Free flowing– Not necessarily logical– Start with general idea– Record all ideas– Look for relevant associations to idea
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Chapter 1
• Clustering and Brainstorming– Special characteristics:
•Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.
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Chapter 1
• Production Process– Preproduction– Production– Postproduction– Medium Requirements– Messages
• Process• Defined• Actual